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Every two years of the Frankfurt International Lighting Exhibition will draw the attention of everyone in the lighting industry. Here, people from all over the world can capture the new market vane of lighting products and see the technical style of international lighting. .
In this exhibition, Philips, the global leader in the lighting industry, launched a smart interconnected LED lighting system for home, office, commercial and urban lighting. With leading LED lighting and intelligent control technology, it shows people a The most eye-catching era of digital interconnected lighting is Philips' two world-first 3D printed lighting fixtures, which are the perfect blend of lighting, art and technology. With built-in hue modules, people can take advantage of intelligence. The mobile terminal arbitrarily controls it.
The lighting giant Osram is also domineering and creating a feast of light. Osram has set up two major exhibition areas, LivingSphere and PartnerArea, for different applications, and fully demonstrated Osram's innovative lighting products, technologies and services. To portray the future of a smart, digital light for visitors. At the show, OSRAM presented one of the world's most energy-efficient LED tubular lights. Developed by OSRAM's R&D team, the lamp combines the latest LED technology with advanced materials with maximum reflectivity to achieve the world's largest lighting efficiency of 215 lumens per watt, which is only half the cost of the most commonly used fluorescent or LED lights. Power consumption can achieve the same illuminating effect.
In the face of the impressive display of international big brands, domestic lighting companies can only look down on the ocean. Our distance from international lighting companies is also separated by 100,000 miles. Domestic lighting companies are labeled with foundries. We have not been able to lead the world. Brands, there is no market with global appeal, we just repeat the OEM, OEM, and do simple repetitive work. The China Pavilion at the International Lighting Fair in Frankfurt has gathered a lot of Chinese companies that have been OEMs in Europe. For foreign OEMs (OEMs), the profits are only between 10 and 30. When the competition is fierce, even the profits are less than 5, plus The fluctuation of the exchange rate, the profit risk of foreign trade orders is very large.
With the increase of labor costs, the demographic dividend of domestic enterprises will cease to exist, taking off the hat of foundry and selling independent brands is the only way for domestic enterprises to catch up with foreign companies.
So how can we take off the foundry hat and regain the confidence of China?
Obviously, the scratching of the boots is the crux of the problem that can never be solved, and the key to solving the problem is not solved. On the one hand, we must cultivate internal strength, tackle new lighting technologies, and cultivate a world-renowned independent brand. On the other hand, we need to change our thinking and use our mountains to enhance our strength. At present, our national policy strongly supports foreign companies to enter the country and solve the problems of employment and taxation in the landing areas. However, at the same time, the country has gradually realized that the tide of globalization has become more and more fierce, and domestic powerful enterprises can completely go abroad and take off. OEM hats, invest abroad, and acquire foreign brands with certain influence. It is understood that during the International Lighting Exhibition in Frankfurt, Jonathan Schoo, representative of the German Federal Investment and Foreign Trade Agency, said that Germany also welcomes Chinese companies to invest, acquire German companies and enter the European market. There are also more than 2 million pounds of lighting companies waiting for themselves. Buyers.
With international acquisitions, domestic companies do not have to create a brand in Europe. At the same time, they combine their capital and manufacturing cost advantages with European brands and technologies. It is a good way to achieve both. We will ultimately believe that Under the slogan of self-created brand and growth and innovation strength, we will not be far behind.
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