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Due to the declining demand at home and abroad, Germany’s vital machinery industry has been hit hard. 2013 can be said to be a difficult year. In contrast, Chinese machinery is pressing harder and harder in the international market and continues to erode the market share of German machinery. Some media pointed out that in the face of China’s ever-renewing development of mechanical product productivity and technology, European countries, including the German machinery manufacturing industry, will face serious challenges, and may even end up being replaced by “Made in Chinaâ€.
The shrinking of German machinery orders has been learned from a recent report by the European media “Local News†that machine tool manufacturing is a key industry for German industry and exports. However, in December 2013, total machine tool orders fell by 6% compared to the same period in 2012, of which domestic orders decreased by 10% and export orders fell by 4%.
From the period of three months from October to December, the total orders for German machine tools fell by 3%, of which domestic orders fell by 4% and export orders decreased by 4%.
According to Laver, chief economist of the VDMA, the German machine manufacturing federation, in December 2013, Germany and neighboring European countries suffered a tremendous impact. “Today, we are looking forward to 2014 and we hope the situation will improve,†he said.
Wei Xisi, chief economist of the German Machinery and Equipment Manufacturing Association, said that the German machinery and equipment manufacturing industry must continue to pressure. Domestic orders reflect the current sluggish investment activity in Germany, and the machinery orders of the euro partner countries are not too optimistic. In addition, it is indisputable that the global engineering machinery concrete field is dominated by “Made in Chinaâ€. In terms of industrial layout, Germany’s Putzmeister, Germany’s top three countries, and Germany’s Schweinen have been categorized as “Made in Chinaâ€. With one increase and one decrease, the German construction machinery sector is facing the heavy challenge of this construction machinery.
Chinese companies pose a threat to German manufacturing The German media said that the latest report issued by the German Federation of Machinery and Equipment Manufacturing Industry Foundation pointed out that Chinese competitors are posing an increasingly serious threat to the German machinery manufacturing industry. The survey shows that Chinese companies no longer only occupy the low-end cheap machinery and equipment market.
The author of the report and Daniela Bachel-Heroord from Euroasia Consulting stated that Chinese competitors are still inferior to German manufacturers in terms of technology. After an in-depth analysis of 122 Chinese machinery manufacturing companies, she said that the gap between the two sides in terms of production capacity, precision, product life, and energy efficiency is sometimes huge.
However, this advantage should not be a reason for German companies to feel at ease. "After all, many customers do not need the most advanced technologies at all." Especially in China, which is now the world's largest machinery manufacturing market and other emerging industrial countries, people usually need simple solutions.
But this made German engineers guilty. Fisterge also knows this: "To them, every new machine must be improved." But now, the president of the association calls for a new culture of "quality reduction" - for example, in the huge Chinese market. Festg said: "In China, the biggest potential of German machinery manufacturing is the mid-range technology market. German companies must make their products further catering to this market, otherwise we will gradually lose market share and hand over the entire market to China. competitor."
German media sigh: really strong!
"China's machinery manufacturing has really grown!" The German "Business Daily" stated on the 19th that a survey released by the Euro-Asia Consulting Company on Tuesday showed that China has surpassed Japan's third place in the global machinery manufacturing distribution map. Only behind Germany and the United States, China has become the largest market for machinery manufacturing in the world.
From 2008 to 2012, the total sales in the Chinese market more than doubled. The survey results also stated that China's machinery manufacturing not only has a great advantage in terms of price, but also has its advantages in terms of its mid-range products, and its services are constantly improving. Germany's "Star" magazine said that in order to overcome China's cheap products in the increasingly fierce price competition, German machinery manufacturers are even prepared to make "compromise."
At present, most of the German machinery manufacturing targets are located in high-tech products. However, under the economic crisis, the global market is biased toward mid-range products. This is exactly what China currently has as a long-term technology leader. "The top of the market's technical pyramid is too small," said Fergusg, president of the German Machinery Manufacturing Industry Association. "Most of the small and medium-sized companies in Germany only compete by cutting prices by means of quality reduction." If you reduce product functionality, More production of mid-range products.
China has become the largest export market for German machinery manufacturers. In 2012, total exports reached 17 billion euros. Star Weekly wrote that "German machine builders are arming themselves against China."
The shrinking of German machinery orders has been learned from a recent report by the European media “Local News†that machine tool manufacturing is a key industry for German industry and exports. However, in December 2013, total machine tool orders fell by 6% compared to the same period in 2012, of which domestic orders decreased by 10% and export orders fell by 4%.
From the period of three months from October to December, the total orders for German machine tools fell by 3%, of which domestic orders fell by 4% and export orders decreased by 4%.
According to Laver, chief economist of the VDMA, the German machine manufacturing federation, in December 2013, Germany and neighboring European countries suffered a tremendous impact. “Today, we are looking forward to 2014 and we hope the situation will improve,†he said.
Wei Xisi, chief economist of the German Machinery and Equipment Manufacturing Association, said that the German machinery and equipment manufacturing industry must continue to pressure. Domestic orders reflect the current sluggish investment activity in Germany, and the machinery orders of the euro partner countries are not too optimistic. In addition, it is indisputable that the global engineering machinery concrete field is dominated by “Made in Chinaâ€. In terms of industrial layout, Germany’s Putzmeister, Germany’s top three countries, and Germany’s Schweinen have been categorized as “Made in Chinaâ€. With one increase and one decrease, the German construction machinery sector is facing the heavy challenge of this construction machinery.
Chinese companies pose a threat to German manufacturing The German media said that the latest report issued by the German Federation of Machinery and Equipment Manufacturing Industry Foundation pointed out that Chinese competitors are posing an increasingly serious threat to the German machinery manufacturing industry. The survey shows that Chinese companies no longer only occupy the low-end cheap machinery and equipment market.
The author of the report and Daniela Bachel-Heroord from Euroasia Consulting stated that Chinese competitors are still inferior to German manufacturers in terms of technology. After an in-depth analysis of 122 Chinese machinery manufacturing companies, she said that the gap between the two sides in terms of production capacity, precision, product life, and energy efficiency is sometimes huge.
However, this advantage should not be a reason for German companies to feel at ease. "After all, many customers do not need the most advanced technologies at all." Especially in China, which is now the world's largest machinery manufacturing market and other emerging industrial countries, people usually need simple solutions.
But this made German engineers guilty. Fisterge also knows this: "To them, every new machine must be improved." But now, the president of the association calls for a new culture of "quality reduction" - for example, in the huge Chinese market. Festg said: "In China, the biggest potential of German machinery manufacturing is the mid-range technology market. German companies must make their products further catering to this market, otherwise we will gradually lose market share and hand over the entire market to China. competitor."
German media sigh: really strong!
"China's machinery manufacturing has really grown!" The German "Business Daily" stated on the 19th that a survey released by the Euro-Asia Consulting Company on Tuesday showed that China has surpassed Japan's third place in the global machinery manufacturing distribution map. Only behind Germany and the United States, China has become the largest market for machinery manufacturing in the world.
From 2008 to 2012, the total sales in the Chinese market more than doubled. The survey results also stated that China's machinery manufacturing not only has a great advantage in terms of price, but also has its advantages in terms of its mid-range products, and its services are constantly improving. Germany's "Star" magazine said that in order to overcome China's cheap products in the increasingly fierce price competition, German machinery manufacturers are even prepared to make "compromise."
At present, most of the German machinery manufacturing targets are located in high-tech products. However, under the economic crisis, the global market is biased toward mid-range products. This is exactly what China currently has as a long-term technology leader. "The top of the market's technical pyramid is too small," said Fergusg, president of the German Machinery Manufacturing Industry Association. "Most of the small and medium-sized companies in Germany only compete by cutting prices by means of quality reduction." If you reduce product functionality, More production of mid-range products.
China has become the largest export market for German machinery manufacturers. In 2012, total exports reached 17 billion euros. Star Weekly wrote that "German machine builders are arming themselves against China."
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