Shiyan Auto Parts Market Analysis (2003.1)

First, EQ153, 145 accessories market

The leading products in the auto parts market are still parts of the Cummins 6BT engine and the EQ145 and 153 models. With the peak of sales, the demand for auto parts has also increased. The Spring Festival is approaching, and the prices of many accessories have also dropped. All businesses need funds to be repatriated. Manufacturers must also collect accounts receivable before the Spring Festival. Therefore, everyone has to sell their products at a low price in order to make further progress in sales in 2002, especially to make the Spring Festival a success. It's a good sign, because "The plan for the year is spring". Therefore, if a determined distributor carefully inspects the market, it will find many low-priced products that cannot be bought normally. Although many products are depreciating, there are still several components that are in short supply. For example, the cylinder block, cylinder head, crankshaft, and other products of the engine's main body are relatively scarce. In particular, the prices of cylinders and cylinder heads fluctuate according to market conditions and are controlled at about 6500-7800 yuan and about 2600-3300 yuan. The number of replacement products is also relatively high. For example, the prices of products manufactured in Neijiang, Dongfeng Casting No. 1 Plant, etc. are comparable. To be lower. In this special remind customers to pay attention to the need to look for product quality, to prevent the change of packaging to sell products phenomenon. There is also a regular sales Friega three filter, the price is relatively transparent and relatively stable, the recent market is relatively scarce, especially the oil filter, although there are alternative products, such as Aileier Sakura three filters, the price is cheaper than Shanghai Fleet more than 10 yuan .

The authenticity of the chassis products (referred to as the original factory) is not many, and the goods on the market are mainly parts processed by non-normal channels, and the quality and appearance are somewhat inferior to those of the original products. In addition, the sales office handles the backlog of inventory products, which are authentic products, the price is about 30% lower than the original price, the quality of these products is guaranteed, but the storage time is longer, so the appearance is not beautiful now, but does not affect the use of energy. Win some customers' approval.

The products of the cover can be said to be varieties and prices are mixed. On the market, there are relatively few cover parts for Dongfeng's specialized factory, and the prices of professional products are relatively high, and the price fluctuations are relatively stable. Some customers are still willing to request Dongfeng's specialized factory products. The covers in Zhejiang and Jiangsu are more in the market, and their quality is slightly inferior to that of Dongfeng's professional factory. The price of their products is relatively easy for customers to accept, and they enjoy the same three-pack services as Dongfeng's specialized factories. So most customers are willing to buy cheap ones.

Second, heavy truck accessories

With the gradual improvement of heavy-duty vehicle accessories, the sales of heavy-duty vehicle parts have also been in a good momentum. Many large companies have established heavy-duty trucks. Due to the overload of the truck, the damage rate of the chassis of the heavy truck is increased. Therefore, the chassis parts are more popular. At present, the balance shaft of Dongfeng equipment factory has been adjusted from the previous 1,000 yuan to more than 900 yuan. There are also many balance shafts produced by other manufacturers. However, most of the customers are still willing to provide equipment manufacturers. The price is expensive, but the quality is guaranteed. The price of chassis products has been reduced compared to previous years, which also shows that the market is highly competitive. In addition to the best-selling chassis parts of the EQ1242, EQ1208, EQ3208, and EQ3168, the engine mounts that are used in conjunction with this model are also attracting the attention of customers. In addition to the 6CT and 6BT models, the addition of 6BTAA, 6CTAA and other medium-cooled series engine products also sold well. For example, the intercooler inlet and outlet take over, water tank support, windshield and other products currently have some profit margins. With the gradual standardization of the market, auto parts sales will also enter the normal track.

Third, light car

Compared to the Cummins parts of the 6BT engine, the competition of light-duty vehicles is much smaller. The first is that the dealers who make light-duty vehicles are relatively less, and the second is that the light-vehicle parts are more accessible than other models. Less, there is no demand for EQ153 and 145 parts in the market. Therefore, EQ1061's parts profit can be maintained at more than 5 points, and Dongfeng XBW's profit can be maintained at about 8 to 10 points. There are also cases where accessories are mixed, and dealers must be careful to identify authentic and reliable sources of supply.

View related topics: Shiyan Auto Parts Market Analysis

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