The first domestic lighting positioning case officially landed

When it comes to lighting, if you can only think of lighting, then you are OUT! A few days ago, the reporter learned that the research on optical communication in the past one or two years has been ripe, and the indoor positioning technology has made breakthrough progress. Now it has gone out of the experimental stage and truly applied. Changzhou Luqiao Small Commodity Wholesale City has become the first light in China. Early adopters of indoor positioning. Technical breakthrough, lighting put on smart coat lighting indoor positioning technology set the world's most advanced white LED technology and powerful UBeacon system in one, LED hardware technology with optical communication function is first developed by Zhou Ming Technology, based on Ubeacon system It is developed by Huace Optical Communication Co., Ltd. Currently, both Apple and Android systems can be applied. Through the perfect combination of hardware and software, the high-speed light and dark flashing signals that are invisible to the naked eye are used to transmit information, and the smart phone is used as a signal receiving. Terminals for precise positioning. In this way, the significance of the luminaire far exceeds the basic lighting function, but as an important carrier of optical communication, it can provide users with accurate indoor positioning, real-life map, navigation, search, public information inquiry and other convenient services. . Imagine that when you turn dizzy in a big shopping mall, you still can't find the place you want to go, or you can go away with your companion, or you can go to the underground garage after shopping. You can't find your own parking space for a long time. Now, just open the phone to scan the top of the head, you can quickly find your destination, is it cool? Of course, for the business, the meaning can not be underestimated. Through the real-life navigation service, the position of interest of the customer can be accurately obtained. Through the trend distribution and brand distribution of the hot and cold area, the hotspots of the shopping mall and the preferences of the customers can be clearly discovered and obtained. Target users and business data have subverted the blind marketing and passive waiting for users in traditional businesses, actively targeting target customers, achieving precise marketing and creating a modern intelligent business model. Accurate positioning, non-LED light source can not be compared with the current commonly used GPS navigation, Bluetooth navigation, wifi navigation, the biggest highlight of LED lighting positioning is the high level of positioning accuracy, which can reach less than 1 meter, setting a record of high precision of indoor positioning technology. Wireless signal positioning technologies such as Bluetooth and wifi usually receive interference from signals such as signal strength and distance, and their positioning accuracy is greatly reduced, usually less than 10 meters. The most critical aspect of indoor positioning is the positioning accuracy problem, because the distance between people in the indoor environment and between objects is generally small, the distribution density is relatively large, and the positioning must be more accurate. As mentioned above, because the wireless signal is the navigation technology of the carrier, the network needs to be connected. The signal strength is usually interfered by external factors, resulting in inaccurate positioning. The indoor lighting positioning technology does not need to be connected to the network, and is not affected by the external environment. LED lights with optical communication function enable precise navigation with normal illumination, and the refresh rate is extremely fast, up to 2 times/second, even in multi-path conditions, it can be positioned instantaneously. The ubiquitous lighting seems to be unremarkable, but in fact there are strict matching requirements in the positioning process. The indoor positioning of the lighting is based on the world's most advanced white LED technology. The optical communication function is added on the original basis, and the non-LED light source is not available. Lin Yufeng, chairman of Chau Ming Technology, told the reporter. In addition, the lighting positioning eliminates the need to lay down special transmission equipment, avoiding the high cost of complex deployment and third-party operations. Take the 50,000 square meters shopping mall as an example. wifi positioning requires manual layout and data matching. According to one point per 50 square meters, the hardware cost and labor cost (0.25 yuan/square meter) of the entire shopping mall may need about 625,000 yuan. If the indoor positioning of the lighting is used, the hardware cost of the LED lamp is changed. According to the energy saving rate of 30~50, the whole cost can be recovered in one to two years, and the manual debugging cost of the same area only needs 5,000 yuan. Subverting tradition, business transformation is beyond imagination. At present, traditional businesses generally lack prominent problems such as positioning guidance, precision advertising and emergency evacuation. On the one hand, the flow of people in the shopping mall is lower, while the demand of users is not effectively met, and the tide of e-commerce The continuous attack, the online and offline resources battle has been full of smoke, and the birth of the O2O model effectively eased the online and offline conflicts, integrated online and offline resources to quickly screen offline demand through online methods. The indoor positioning technology fits well with O2O's business logic. Its powerful positioning function and platform system can transform location information into user data, and fully exploit user needs according to user's basic information, shopping preferences, active cycle and frequency. Solve the needs of traditional stores, no satisfaction, store, no traffic, membership, no interaction, praise, no sharing, and other issues. According to Chairman Lin Weifeng, Zhou Ming Technology has developed a set of O2O solutions based on indoor positioning. Through positioning navigation, LBS query, 3D street view map, preferential information push, etc., merchants can realize online real-time display, accurate push, For the purpose of real-time interaction, consumers can fully understand all the information, easy to go to the store, the demand is quickly satisfied, the store experience is greatly improved, the popularity of the mall is naturally improved, and the precision marketing can filter out effective customers, thus continuously improving the user's viscosity. And loyalty. The future business model must rely on technology to obtain user data. It is no longer the era of blind marketing and passive waiting for consumers. Instead, it actively explores target customers through the acquisition of user data, and conducts precise marketing according to user needs. Technologies that facilitate the mining of user data will have invaluable application prospects, just like the indoor positioning of lighting.

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