Comment: The speed of new energy vehicles needs to be “two-wheel drive” in the government market


It is still a long way for new energy vehicles to enter the homes of ordinary people. In addition to the government’s “pushing away”, it has to drive through the market to “open and go” to achieve a leap from official vehicles to civilian markets.

Recently, five ministries and commissions such as the Ministry of Finance jointly announced the Implementation Plan for the Purchase of New Energy Vehicles by Government Agencies and Public Institutions (hereinafter referred to as the “Implementation Plan”), and defined the timetable and roadmap for “new energy” for official vehicles. It was pointed out that from 2014 to 2016, the proportion of new energy vehicles purchased by relevant government agencies and public institutions in total amount of equipment renewal for the year was not less than 30%, and will increase year after year.

Under the background of energy crisis and environmental protection, the promotion of new energy vehicles has become China's national strategy. In fact, before the five ministries and commissions jointly issued a document, this year there has been a round of policies and measures for the promotion of new energy vehicles. In February of this year, the Ministry of Finance and other four ministries issued relevant circulars to clarify the subsidy standards for new energy vehicles in the current two years. Subsequently, pilot cities such as Beijing and Shanghai broke the ice of local protection and opened up local subsidies. In July, the executive meeting of the State Council decided that from September 1, 2014 to the end of 2017, three types of new energy vehicles will be exempted from vehicle purchase tax... a number of policies are intensively introduced, reflecting the determination to promote new energy vehicles. In addition, the “Implementation Plan” also stipulates that the purchase of new energy vehicles is linked to environmental protection, and the proportion of new energy for buses is set for each year, and the entire process of quantitative assessment and feedback supervision is stipulated. The policy guidance is determined, planned, and supervised, and the new energy efficiency of official vehicles can be expected.

Promoting new energy vehicles allows the official vehicles to “run” first. On the one hand, implementation of resistance is even smaller. On the other hand, it also reflects the goal of public funds serving the public interest. However, the official car market is still large. To judge the success or failure of the new energy vehicle strategy, it is still necessary to go back to the market to test it. From the LED industry to photovoltaic power generation, all show that only from the government's main push to market-driven, can these new technologies dock to the market's strong driving force to achieve self-blood. In the area of ​​new energy vehicles, there are long-standing facts about "thermal policies and cold markets." As of June 2013, sales of new energy vehicles in China were less than 20,000, which accounted for less than 0.2% of national vehicle sales, far behind the United States, Japan and other countries. It is still a long way for new energy vehicles to enter the homes of ordinary people. In addition to the government's “pushing away”, it has to “drive and go” through the market to achieve a leap from official vehicles to civilian markets.

First of all, current preferential policies such as subsidies and tax reductions are mainly concentrated in the purchase of cars. To achieve the healthy development of the new energy auto industry, the R&D sector also needs government support. Due to the high cost, even if all kinds of preferential policies are counted, new energy vehicles are still more expensive than traditional energy vehicles. There are also certain gaps between the indicators of cruising range, maximum speed and safety performance and foreign products. In addition, many cities have only two or three models of new energy vehicle catalogs available year after year, and fewer models also constrain the enthusiasm of citizens for “new energy vehicles”. Fundamentally speaking, only by strengthening scientific and technological R&D can it be possible to completely solve these problems; only if it is not inferior to conventional cars in terms of endurance and price, consumers will vote with their feet to realize the new energy of civilian vehicles.

Second, apart from focusing on scientific and technological research and development, how to make full use of the shortcomings in the use of new energy vehicles under the existing conditions is crucial. As we all know, "buying a car with easy charging" is a big problem in the marketization of new energy vehicles. This "Implementation Plan" clearly states that it must be equipped with a charging interface in accordance with the 1:1 configuration of new energy vehicles. To achieve this goal is not easy. Without a charging pile, the car cannot be sold; there are not enough vehicles and charging piles are not profitable. To solve this problem, it may be inevitable that the government will “pave money with money” in the short term, but in the long run, it must be designed. With a reasonable cost sharing and benefit-sharing mechanism, auto manufacturers, power supply companies, and government agencies all need to find mutual benefit conventions.

Third, the government can flexibly use its own policy resources to further increase the "privileges" enjoyed by new energy vehicles. At present, in some motor vehicle restricted cities, new energy vehicles are given priority, and Jiangxi and other places have also reduced the cost of new energy vehicles. While exploring whether these measures can be widely promoted, it is also necessary to explore the possibility of further increasing the "privileges" of new energy vehicles, such as restrictions on single and double numbers in limited cities, free licenses, annual ticket discounts, etc. The attraction of energy vehicles is also helpful.

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