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LED infiltration in Anfeng Town, Jiangsu Province is accelerating Anfeng Town, a small town located in the central part of Jiangsu Province, under the jurisdiction of Xinghua City, ranked 58th among the top 100 counties (cities) in 2013. Xinghua City is located in the north wing of the Yangtze River Delta. It was named Zheng Naiqiao, the author of one of China's four famous masterpieces, "Water Margin", and Zheng Banqiao, the head of Yangzhou Eight blame. The name of Xinghua was named after Fan Zhongyan was appointed as the county magistrate. Prosperity and education. Anfeng Town is one of the towns under its jurisdiction.
In recent years, Anfeng Town has formed a market-affected market for crabs in the country, driven by the characteristic industry crab farming industry. Its township economy has developed rapidly, which has boosted the construction boom of small towns. Anfeng Town has emerged more than ten lighting stores in a time, involving brands such as NVC, Op, and Sanxiong. Aurora, Philips, Luyuan, Buddha Photo, Baodi, etc. Benefiting from the convenient logistics of the town, Ningjingyan Expressway and Ningyan First Class Highway pass through, and it is less than two hours drive from Changzhou Zou District. Some small and medium-sized brands mostly choose to purchase directly from Changzhou market.
At present, local home lighting is most popular with high-voltage LED white crystal lamps, and citrine prefers large specifications of 1.2 meters or more. Local consumers buy ceiling lamps, more than 50 will choose LED lighting, NVC lighting LEDs with relatively high prices account for more than 30. In terms of commercial photos, LED downlights and LED ceiling lights have basically replaced traditional commercial products, among which LED downlights are the best sellers. During the visit, the reporter learned that there were not a few households using four or fifty downlights during home renovation. As for the light source, as the most capable product in the township market, the traditional energy-saving lamps are still far ahead, and LED bulbs and LED tubes cannot match it. At present, the LED lighting occupancy rate is still less than 10%.
In front of the new Jiamei lighting city gate in the north of Zhenzheng Bridge, there are a lot of goods waiting to be sent and installed. This business area of ​​about 80 square meters, operating the NVC lighting store, is the town's largest lighting store, and the only specialty store. Boss Peng Fuming told reporters that it began to distribute lamps in 1997 and officially distributed NVC in 2006. The current annual sales are over one million yuan. When talking about brands and channels, Peng Bo said that NVC has a good reputation among local consumers. Every year, he goes to NVC's Jiangsu operation center to set up a new product in the 7000-square-meter exhibition store in Taizhou.
Peng boss said frankly that although the space for the release of rigid demand is rising in 2013, compared with previous years, the sales volume has dropped by about one-third, mainly because of the gap in the best-selling products, such as the two cost-effective Schneider switches. At the end of the year, the product was delayed to the market. In addition, some of the best-selling lighting products often have out-of-stocks. On the other hand, the price of branded products is relatively high. As a primary market in Suzhong Township, local people can accept lower psychological prices, while first-line brands For example, although the price of NVC has declined in 2013, the price of LED products is still at a high level. In this regard, the merchant is very much looking forward to the price can continue to adjust.
The traditional lighting products in Xiangshui County are still the mainstream of the market. There are not many lighting shops in Xiangshui County, Yancheng City, Jiangsu Province. There are two shops with large operating areas in Times Home Plaza, which mainly operate NVC Lighting and Op Lighting.
The operating area of ​​Oupu Lighting is about 600 square meters, and the shop only operates Oupu. The products in the store are mainly lanterns and ceiling lamps. Commercial products and light source products are also sold, mainly energy-saving lamps. According to the store clerk, due to the high price of LED lighting products at this stage, and consumers' perception of LED products is not deep enough, market acceptance and acceptance are not very high.
Wang Xiang, the general agent of NVC, who runs NVC lighting, has a very high recognition of the whole media. He said that the local lighting market is increasingly relying on new media such as Weibo and WeChat.
NVC's general agent Wang Xiang's lighting business is the largest in Xiangshui County. He mainly operates NVC Lighting, Yiguang LED Lighting, Schneider Lighting, Qiyi Lighting, Foshan Lighting, Langshi Lighting, etc. The store also sells a variety of lanterns. The shop he operates is about 2,000 square meters, and the sales of products in 2013 were about 6 million yuan.
Mr. Wang’s performance, the competition in the lighting market is becoming more and more fierce at this stage, and the business is getting harder and harder. At present, the LED products in the shops he manages account for about 30, and mainly for commercial lighting, but for LED lighting products. The investment will increase. Mr. Wang said frankly that the current lighting products in Xiangshui County are mainly based on traditional lighting products. In addition, even in the county town, there are still a large number of incandescent lamps in sale and use.
In the face of the transformation of traditional lighting to LED lighting, Mr. Wang said that he is actively preparing for the battle. At the same time, he also said that the speed of replacing traditional lighting with LED lighting will be faster and faster. The development prospect of LED lighting in the next few years is immeasurable. He hopes to use the large lighting media to serve as an industry service platform to select partners. In the fierce competition, we will seize more and better opportunities to achieve breakthrough development.
Du'an County, Guangxi Province, has a large market. The Du'an Autonomous County is located in the west of central Guangxi, east of Yizhou City and Laicheng County of Laibin City, west of Dahua County, south of Nanning City, Mashan County, and north of Jinchengjiang District. Du'an County recently integrated the transportation hub as the starting point of urban development, and at the same time, it mainly developed new urban areas. The new urban area has a logistics building materials commercial street. The lighting electrical products in Duan County mainly appear in the building materials supermarket, and there are also a small number of brand stores, such as Op Lighting.
There are fixed market days in all towns and towns in Du'an County. Lighting products are sold in hardware stores in townships, and the market is prosperous. The products sold are mainly energy-saving lamps of light source type, and only some LED products. The price of LED light source products is close to the price of energy-saving lamps, and the sales volume is better. Among the LED products, T8 fluorescent tubes are rarely sold, mainly because the price is too high.
In Du'an County, there are almost no decorative lamps in township hardware stores. The daily sales of bread lights, mosquito killers, and small table lamps in some hardware stores are stable. The lighting store appeared in the county building materials street, and the area of ​​the specialty store is not large, and the lighting products are few. Duan County is only an hour's drive from Nanning. Many consumers choose to go to Nanning to purchase high-end lighting.
The economic development of Du'an County is gratifying, with real estate development as the mainstay and development of community-based high-rise buildings. County roads have convenient road traffic, increased number of new rural buildings, upgraded building plans, and frequent villas. Many new building communities are waiting for renovation. The home decoration in the small urban area of ​​Du'an County has a role model effect, and the community circle influences each other. The building materials business operates lighting products to enter a social circle as a breakthrough point. In the township hardware store, consumers buy products are recommended by the store owner, and the product price is relatively stable, most store sales are mainly small profits but quick turnover. There are few big brands in the lighting market in Du'an County. The products occupy the market with the advantage of cost performance, and the products with poor quality are quickly eliminated by the market.
The change in consumption habits in towns and villages is mainly in information communication. Townships and towns have begun to popularize broadband networks. The mode of obtaining information has shifted from television to terminals such as computer mobile phones. Taobao delivery has penetrated into the township market. At the same time, due to the development of traffic, the roads between the villages are connected, and some young people are renovating through Taobao to purchase electrical and electronic products and small pieces of furniture and home accessories.
Jiangxi Ningdu County lighting market began to transform In recent years, Ningdu County's huge investment potential has attracted a lot of real estate developers, and many people with land are also happy to have their own villas, large and small buildings have sprung up. The building structure is mainly multi-storey and small high-rise. The current house price is generally located at 4000-5000 yuan / square meter, and the main consumer groups of these commercial houses are mostly migrant workers and township customers.
The reporter visited the local market and learned that there are about 25 large and small lighting shops in Ningdu County, including NVC, Opp, Guoxing, Huayi, Midea, TCL and other brands. The products are mainly based on home lighting products, and the advantages of LED products are gradually increasing. Get recognized by consumers. The current Ningdu County lighting market is in the initial stage of LED transformation.
The general manager of the large family building materials supermarket NVC lighting Ningdu agent Li Rong revealed that the current lighting products in the county are mainly home lighting products, but most of the commercial housing is still idle, the market demand is limited. Due to the increase in the number of migrant workers in recent years, consumers have gradually formed a brand awareness, and the understanding of lighting products has gradually become clear. Economical brand LED products are easily favored by consumers.
Ningdu County is located in the southeast of Jiangxi Province and the northern part of Cangzhou City. Surrounded by Guangchang, Ruijin, Yudu, Xingguo, Yongfeng, Le'an and other major counties and cities, with a total area of ​​about 4,000 square kilometers, it administers 24 townships. By the end of 2012, the total population is about 800,000 people. 200,000, of which the Hakka population accounts for 98. Ningdu County is known as the poetry country of Wenxiang. It is a famous red capital, and it is a resource and agricultural county. It is known as the southern granary and is the first batch of 100 ecological demonstrations in the country. One of the counties.
Zixi County Tourism Strong County brings huge business opportunities Zixi County, located in the eastern part of central Jiangxi Province, east of Fuzhou City, is an important channel for Jiangxi to enter Fujian. Its total area is 1251.03 square kilometers, with a total population of about 130,000. It administers 2 townships and 5 towns, 5 state-owned forest farms and 70 administrative villages. Zixi is also known as the hometown of bread. It is also a strong tourist county supported by Fuzhou City. There are famous attractions such as Dajueshan, Jiulonghu and Fashui Hot Springs.
During the Spring Festival holiday, the reporter visited the main lighting shops in the county. It was found that the well-known lighting brands such as Op, Huayi, Huatai, Philips and Aussie can be traced in Zixi County, and the location of the shops is in the prosperous area of ​​the county. There are also building materials, sanitary wares and other shops around these lighting shops. It is the street of lighting building materials preferred by Zixi people.
Thanks to the rapid development of Zixi Real Estate in recent years, more and more migrant workers and rural people purchase property in the county, which has also driven the rapid development of the lighting market. The owner of the county opal lighting store said that word-of-mouth communication is especially important when consumers buy goods. Many people will refer to the opinions of relatives and friends when decorating and purchasing products. At the same time, he also said that he has hosted many consumers who have introduced them through friends to buy lights.
Zixi County is building a tourism-strength county. The investment in the Jiulong Lake Scenic Area under development has reached more than 10 billion yuan. The road traffic in the county is also expanding and improving. Therefore, there are two types of business opportunities: First, build a tourism county. The business cards and brands will definitely bring rapid development to the resort industry, and at the same time drive the hotel lighting market to heat up. It is observed that more than ten large hotels are currently under construction or have been built, and more and more hotels are under planning. Second, road lighting and scenic lighting projects require a large number of lighting equipment, including LED street lights. LED lights, etc., the development of tourist attractions has brought about an explosive growth of outdoor lighting. With the gradual upgrading of Zixi's tourism strong county strategy, the development of the lighting market will be more rapid.
Taihe County energy-saving lamps are still rampant in the lighting market in Yanxi Town, Taihe County, Jiangxi Province. As one of the more developed towns in Taihe County, there is only one professional lighting business in Yanxi Town, which mainly acts as the agent of Aokes Lighting. The proprietress told reporters that since most consumers are price-sensitive, brand products are not good at selling in this town-level market, and low prices and services are kings. The LED bulbs in the store have not been sold for nearly a year. Although the benefits of LED lighting have been explained, customers prefer to choose energy-saving lamps at the same price. The consumption level in the rural market is not high, and consumers are not very aware of new things. It still takes time to educate.
The reporter also investigated that consumers often choose to buy lights in hardware stores, and Chungen Hardware Store sells more lighting products. Boss Luo Pingxiang introduced that the LED products in the store are mainly ceiling lamps and low-voltage lamps. Others are rarely involved, and energy-saving lamps are still rampant.
Chungen Hardware Store has represented NVC and Milachi, as well as Tai Chi energy-saving lamps. Relatively speaking, consumers are more convinced of Guangdong goods. Nowadays, the township market is still dominated by price, and LED products with relatively high prices will take time to occupy the market.
The LED Times Township of Yunyang Town, Shaanxi Province cannot be ignored. With the implementation of the strategy of developing the western region, Yunyang Town, Shuyang County, Xianyang City, Shaanxi Province has become a complete function, with good infrastructure, beautiful environment, strong radiation function and become Shaanxi and even northwest. The largest vegetable distribution base in the region has become a hot spot for investors from all over the country.
Yunyang Town is a typical agricultural town in a temperate continental climate.
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