Innovative media enjoys the joy of Xi’an Cummins’s WeChat service

“The Xikang Pleasant Service WeChat platform is on the line!” The spring in the north of 2014 seemed a bit cold, but the above news made many drivers who had already started to run after the holidays warm in their hearts. What kind of service is WeChat service? Recently, the China Truck Network reporter conducted a personal experience of this micro-signal, and interviewed Xi'an Cummins Engine Co., Ltd., the relevant person in charge of the operation of the WeChat Service WeChat platform to learn more about the innovation and use of this new media service form.

Move service stewards anytime anywhere

"Xi'an Cummins Engine Co., Ltd. requires the use of your geographic location. Please turn on the GPS and wireless network in the location setting. Is it permissible?" The first page following the Xikang Yuyue service micro-signal prompts the reporter to press "OK". Simulating the situation in which the driver of the driver outside the vehicle encountered a problem with the vehicle, the reporter replied with the number “1117” and received an automatic reply immediately. The content of the reply was an analysis of the causes of the failure, possible failures, and consequences. It's amazing. Isn't this equivalent to a mobile butler who provides you with services anytime, anywhere?

Xikang Pleasure Service WeChat Platform

Fault code query

Out of the car in different places, I am not familiar with the layout of the surrounding service stations, want to find a service station to do car care to do how to do? Let's try to help Yuxin service WeChat platform mobile butler! Click on “Local Service Station” in the “Online Support” option and instantly respond to the “Click image to find the service station closest to you”. In order to enter more than a dozen service stations, information is clearly arranged. From near 6KM to 100-300KM, the address of each service station is clearly listed. You can also enter the Baidu map to view the specific location of the service station, and finally realize the customer's nearest service. Station search and route navigation. This delightful WeChat service is really meticulous.

LBS nearest service station inquiry

According to the person in charge of the WeChat Service WeChat Platform, “Sikon’s online service platform has received more than 1,000 followers’ attention since its launch in December 2013. From the perspective of WeChat operation monitoring, the user’s usage rate is higher. And near the service station query function.” The use of convenience, as Xikang WeChat service number to win the favor of users of one of the important reasons. The key to the engine's dedication to the vehicle is undoubtedly a "anytime and anywhere responsive engine service steward" is undoubtedly attractive to the fleet of truck users who "travel on the road" all the year round.

Quick response to actively connect users

From the service provider conference at the end of 2013, it is not difficult to see Xi'an Cummins’ determination to do market services. In 2014, Xi'an Cummins's service development direction and plan is to realize the service proactive service and to provide customers with a “quick and proactive” service experience. It can be said that the Pleasant Service WeChat platform has taken the first step in Xikang’s initiative in 2014.

In terms of market services, end users and manufacturers are always connected through distributors and service providers as transmission modalities. The opening of the WeChat service WeChat platform indicates that Xi'an Cummins has established a friendly and cooperative relationship with various service providers to achieve a win-win situation together with an active connection with end users. After the market research, this delightful service WeChat platform includes three major function modules: about us, my service, and online support, 14 function sub-menus, new problem solving channels for customers and service providers, and quick communication feedback. The approach provides users with a more enjoyable purchase and use experience. “Rapidity is a major advantage of Xikang Yuxin Service Wechat Platform. According to this feature of WeChat, Xi’an Cummins has provided micro-signals for users to provide more real-time and efficient service models.” The person in charge said.

The WeChat Pleasant Service Function Actively Connects Users

The concept of "full life cycle service" is often mentioned in Xikang's marketing services. This service concept is the most direct reflection of the user's responsibility. To develop a full life cycle service guarantee with Xikang characteristics and to promote marketing with superior services is always the goal of Xikang market service. The person in charge of the Welfare Service WeChat platform explained: “The active service requires service personnel to provide 100% of the time-sale service; maintenance reminder and warning service; customized care plan for customers; providing point support for key customers, etc., and the whole life cycle The service refers to the full tracking service of the product from the time of product release to end-of-life, including pre-sales, time-sales, after-sales and foreign-surplus value-added services. As long as we purchase our products, we will follow the whole process and be responsible for the end!"

Pleasant service to promote sales

While Xikang Pleasant Service Micro Signals brings users convenient and rapid service experience on the line, its Sina official Weibo marketing communication is also in full swing. The attention of hundreds of thousands of fans confirmed the initial influence of Xi'an Cummins' official Weibo. In the bulletin board on the right side of its official microblog main page, Xikang Yuki Service Micro Signal XCEC888 was announced. With the help of Weibo to promote WeChat, Xi'an Cummins is making deeper efforts in online marketing.

As a new media marketing model, Weibo and WeChat have become important channels for innovative marketing of major brand merchants and product companies. For Xi'an Cummins, who has 20,000 end users, how to use Weibo and WeChat platforms for effective promotion and dissemination has become a top priority. Relevant person in charge said: “The initial target for the promotion of Xikang Pleasant Services micro-signals is 10000. Through the platform of Pleasant Services WeChat, we hope that more users who use Xikang products can enjoy the fast, proactive and enjoyable full-service provided by Xikang. Discover more potential users through this service."

Xi'an Cummins rapid and active pleasure throughout

The quality of market services is inseparable from the support and efforts of dealers and service providers. Fast service wins the recognition of customers, active service wins the satisfaction of customers, pleasure service wins the favor of customers, and full service wins the trust of customers. For Xi'an Cummins, relying on the network emerging fashion platform, multi-linkage to do a good job in order to better drive sales. “The Xikang Yuxin Service WeChat service platform has just started, but in the follow-up we will continue to promote related marketing activities, such as millions of kilometers without major repairs, maintenance and promotional gifts and other series of activities. The focus of network marketing is pleasure, in a relaxed and happy In the atmosphere, interacting with customers anytime, anywhere, and giving them a more perfect user experience is the way to win the brand.” The person in charge said.

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