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In 2013, global sales of Hankook Tire reached 40.376 billion RMB (7.060 trillion won), making it one of the fastest growing tire manufacturers and refreshing its historical sales performance. In the 2013 global performance officially announced by Hankook Tire, its performance in the European and Chinese markets was particularly prominent: In 2013, Hankook's total sales in China increased by approximately 15% year-on-year. “The goal of Hankook in the Chinese market in 2014 is to maintain a 20% growth, and Hankook will ensure the growth rate in the Chinese market through quality improvement, product line expansion, and image store growth.†Shanghai Hantai Tire Sales Co., Ltd. Minister of Marketing Strategy Quan Hezhen told reporters.
In 2014, 1,000 more image stores will launch 4 new products
2014 Hankook Tire China target increase 20%
As of the end of 2013, Hankook had 3,400 dealer image stores in the Chinese market, an increase of about 800 compared to 2012. Quan Hezheng revealed to the China Netcom that in 2014, Hankook will increase its dealership image store in the Chinese market by about 1,000. The mid- to high-end tire brands whose main competitors in China are from Japan and Europe have apparently lagged behind Hantai in the distribution of dealer image stores.
According to Quan Zhen-Zhen, in 2014, Hankook will launch four new products in the Chinese market, among which three products will focus on the UHP high-end market. They are the K117, which is a high-end sport, and the H452, which is the main driving force, and the main environmental protection and energy-saving. H308 is expected that the above tires will still focus on the OE support of auto makers, and will also be retailed by thousands of Hankook distributors in China. In addition, in April Hankook will also provide a TBR product, which is to provide tires for heavy vehicles in the mine.
2014 Hankook Tire to increase 1,000 image stores
At present, Hankook has occupied 20% of the Chinese OE market and has become the brand with the largest share. The three factories have annual production capacity of approximately 30 million in China. In 2013, more than 27 million tires were PCR (passenger vehicle) tires and 3 million were high-end tires. In 2013, about one-third of Chinese-made Hankook Tire supplies were exported overseas. It is expected that this proportion will be significantly reduced in 2014, and “the guarantee of a huge demand in the Chinese marketâ€, said He Zhen.
Hankook in China Considers O2O Business Contact with Two Home Appliance Business Platforms
From the end of 2013 to the beginning of 2014, the new car sales model gradually began to explore the e-commerce model . He Quanzhen also admitted that before 2013, no Hankook Tire was sold through Hankook’s official e-commerce platform. For China's mature and promising O2O sales model, Quan Hertz revealed: “The 2014 conference will focus on the results, and it may result in the second half of the year. At present, we are also demonstrating self-operation or cooperation with the famous Tmall and Jingdong. In any form.†However, Hantai Tire will inevitably exert power in e-commerce in 2014, and this will further stimulate sales growth of Hankook Tire.
Hankook Tire wants to cooperate with Jingdong and Tmall for e-commerce sales
In 2013, UHP (Ultra High Performance) tires were the driving force for the strong growth of Hankook, with cumulative sales accounting for 26.5% of global sales and an increase of 3.4% year-on-year.
In the OE market, Hankook has already achieved cooperation with Mercedes-Benz and has provided original accessory tires for its high-end S-Class and E-Class sedan, which has enabled them to achieve the same relationship with the three largest German luxury car brands. Full cooperation.
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