· Do not hide! Why do car companies open up new energy technology patents?

On June 12, 2014, Tesla CEO Musk announced on his official blog that all patents held by Tesla will be open. Subsequently, "Technology Toyota" also announced the use of 5,680 fuel cell technology patents to the global impermanence.
After a year, the patents were released again. Recently, Ford Motor Co. claimed to disclose thousands of electric vehicle patents and pending patents in its hands to the outside world. However, unlike the opening of the former two live Lei Feng, Ford is paid for this time. But in any case, the technology patents that were previously regarded as the life of the manufacturing industry are no longer hidden.
From the perspective of the patent technologies announced by the three companies, without exception, they are closely related to new energy vehicles. Why do car companies choose to publicly focus on the technical patents of new energy vehicles? What is its purpose? What impact will it have on the entire new energy vehicle sector? In this issue, Ge Yanli invited the senior analyst of light vehicle production forecast of Greater China in IHS Automotive Division, Ma Yanfei, deputy secretary general of China Automobile Dealers Association, and Cao He, chief analyst of China National Securities Automotive Industry, to discuss this topic.
One of the balances: Why are public patents biased towards new energy vehicle technology?
Tesla has 203 electric vehicle technology patents, plus 280 items still in the process of approval, a total of 483 electric vehicle technology patents. Of the 5,680 patents Toyota shared, about 1,970 involved fuel cell stack technology, 290 involved high-pressure hydrogen tank technology, 3,350 fuel system software technology patents, and 70 hydrogen generation and supply technologies. Ford's patents are concentrated in the field of electrified vehicles (including pure electric vehicles and plug-in hybrid vehicles), currently 650 approved, and 1,000 patents pending approval.
Behind this multitude of numbers is the big publicity of new energy vehicle manufacturing technology. Why do car companies focus on opening up new energy vehicles and how they will affect the new energy vehicle sector?
In this regard, Su Hui first stated that it mainly benefited from the high attention paid by governments to new energy vehicles. Car companies still want to use the benefits of policy to develop new energy vehicles. The development of the new energy market cannot be completed by only one enterprise or one country, and the entire industry needs to work together to overcome the difficulties.
Ma Yanfei pointed out that the most fundamental reason why car companies open new energy vehicle technology is that they have seen the development trend of new energy in the future. For China, the world's largest auto market, the development potential of new energy vehicles is particularly great. In contrast, the traditional energy vehicle market has matured. The powertrains and modular platforms have been developed in the early stage. They all have their own technical routes. The impact of liberalizing patents is not as good as the new energy field. Come to get benefits.
What impact will technology disclosure have on the field of new energy vehicles?
Ma Yanfei said frankly that the sooner the company discloses technology, the more quickly it can form a wind vane. "The biggest profit point and difficulty of new energy vehicles is the battery. The standards of various battery manufacturers are different. It is difficult for the government to get involved in the private new energy vehicle market. The large-scale open technology of automobile companies indicates that they have also contributed to the environmental protection and new energy markets. Successfully played a love card." Moreover, the release of technology patents can play a role in the government's development of new energy-related standards.
However, in the new energy terminal consumer market, Ma Yanfei bluntly said that the impact of the current technology disclosure is only in the industry itself, the technology is not invested in the physical car, the consumer can not see the touch, can not understand, in the short term to the overall The consumption link will not have much impact.
Cao He believes that from the perspective of the world, new energy vehicles have not yet formed a large industrial scale, and governments and major car companies need to make cakes bigger together. Technology disclosure will benefit the scale of new energy industry formation, and will also have a more positive impact on the entire new energy industry.
On the balance of the balance: in the market economy environment, the operators are not profitable, and the market cakes are bigger and bigger. It is the original intention of the above-mentioned car companies to open technology patents. The first choice is new energy. First, the field is There are hot spots around the world, and the potential is huge. Moreover, compared with the molding technology of traditional automobiles, the new energy industry still has a large space for exploration. However, even if a large number of technical patents are made public, the impact on the terminal market in the short term is hard to say, and the marketization of new energy vehicles still has a long way to go.
On the second two: What is the purpose of these car companies to disclose technology patents?
Several car companies are competing for a high-profile statement of open patent technology. What are the hidden behinds?
Cao He said in general that whoever announces first will give priority to the dominant position, and ultimately it will benefit the car companies themselves. However, from the perspective of the strategic arrangements of each family, there are differences.
For the newly disclosed Ford, "Publicity may be in response to market unfavorable factors. Ford has recently frequently experienced quality problems, which is like a compensation strategy."
Leading Tesla, which was publicized last year, was under a large-scale marketing campaign. Tesla was announced to attract technology-intensive companies to enter the market and expand the market for electric vehicles. In addition, Tesla is not only betting on electric vehicles, it also runs other businesses. "From the actual situation, Tesla's strategy has undergone some changes, and is planning to develop into other industries." Cao He told reporters.
"Follow-up Toyota, it's a bit like learning." Cao He pointed out that Toyota's announcement of hydrogen fuel cell technology is also calling on other companies to work toward hydrogen fuel cells.
In Ma Yanfei's view, Tesla's technology disclosure is essentially different from Toyota and Ford's disclosure. “Teslab is a company based on new energy vehicles, which is completely different from the background, operation model and business philosophy of the other two traditional automakers.” Tesla’s technology is open with the Internet model, and its main future The profit point is not to sell cars, but to charge piles. Share their patents and help some companies that want to be new energy vehicles but have no technology or technology, as their follow-up profit growth point.
“The technology announced by the car companies is definitely the latest, most reliable and successful registration technology.” Ma Yanfei told reporters that Toyota and Ford’s patents on the one hand put pressure on their competitors. On the other hand, it also reveals a company's expectation for the future new energy market. They believe that the new energy market will definitely develop in the future.
On the balance of the balance: Due to the nature of the company and the stage of development, under the fundamental purpose of the big market, the car companies that have announced the technology patents have their own specific considerations. Tesla, which started with the Internet, is not stable in the automotive industry. Its open technology patents are to attract more participants to jointly resist market risks and pave the way for subsequent service profit points. Toyota and Ford are more beautifying themselves, shocking their competitors through technology sharing and improving their brand image.
On the third of the balance: After the disclosure of technology patents, will it change the pattern of the car market?
Regarding this issue, Cao He said in a straightforward manner that the threshold for patent disclosure will be reduced, and a number of potential new entrants will surely emerge in the auto market. “After the publication of the patent, the enterprises that used to make batteries and motors, or some social capital that wants to enter this industry, can use this springboard to further develop.” With the entry of social capital and non-traditional automobile manufacturing, create and guide consumption Demand will lead to a larger industrial scale for new energy vehicles.
Ma Yanfei pointed out that the dominance of changes in the pattern of the automobile market is still in the hands of the government. In the future, the government's promotion rate on new energy vehicles is still the main reason. Of course, consumer demand for new energy vehicles will soar, and output plans for new energy vehicles will also be adjusted.
Tesla, Toyota, Ford open technology patents, is it an opportunity for China's independent car companies to narrow the gap?
In this regard, Cao He believes that there will be a certain role in promoting the objective. The disclosure of technology patents will bring a better platform for new entrants, but the subjective efforts of independent car companies are still the most important factor.
Ma Yanfei said that in the field of new energy, all car companies are on the same starting line. From the current state of market operation, autonomous car companies have already taken advantage of the number, especially BYD's new energy vehicles have been ahead of many foreign car companies. However, Tesla, Toyota, and Ford's open technology patents are just announcements. "They will definitely not announce the core technical details, just let the other party know what I have now, and what step has been done." It is still impossible to learn from it. At most, you know what you have to know.
On the balance: Open technology patents can attract more resources into the new energy industry, but whether it can form a major positive impact on industrial development remains to be verified. After all, it seems that the auto companies are only announcing the need to disclose patents, and it is still unknown whether the specific details will be disclosed and whether the real core technical details will be included.
Gai Shi Heng Heng: It is a brand car comment column created by Gass Automotive Research Institute, dialysis of new phenomena, new hotspots, new laws and new trends in the automotive industry; with industry senior experts, authoritative media people and corporate executives as the main body of speech, more Discuss the changing Chinese and foreign auto industry at different levels and at different angles.

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