True gold and silver fight for energy-saving cars

Increasing the taxation guidance for energy conservation and emission reduction has become a bright spot at the moment. From January 1, 2012, the Taxation of Vehicles Law was formally implemented. Regulations on the exemption or reduction of taxes on vehicles and boats for vehicles and ships that use energy to save energy and use new energy. On the evening of March 19, the National Development and Reform Commission issued the second notification of oil price adjustment in 2012, raising the oil price to the highest level in history. In this great environment, the war with “energy saving” as the main marketing tool is imminent.

The finalists of the main consumer vehicle models, the Ministry of Finance, the State Administration of Taxation, and the Ministry of Industry and Information Technology jointly announced the first batch of vehicle catalogues on the use of energy-saving new energy vehicles to reduce vehicle and boat taxes. The final 49 energy-saving vehicles are in line with the seventh list of energy-saving vehicles announced in October last year. 12 car companies including Anhui Jianghuai, BYD, Chery, FAW-Volkswagen, and Shanghai General Motors were selected as the first batch of energy-saving passenger vehicles.

In the shortlist, many models are currently the main models of the market, including Dongfeng Nissan's Sunshine, Minda; Shanghai GM's Excelle, Saiou; FAW-Volkswagen's Sagitar, Bora, etc.; own-brand best-selling models BYD's F3, G3 and Chery QQ3, A3 and so on. The criteria for the identification of energy-saving passenger vehicles are: passenger cars fueled with gasoline and diesel that are licensed for sale in China (including non-plug-in hybrid passenger vehicles and dual-fuel passenger vehicles), and fuels under comprehensive conditions. The consumption is better than the target value of the next stage and the vehicle fuel consumption logo is recorded.

The oil price adjustment outlook on consumption needs to change. On the evening of the 19th of this month, after the National Development and Reform Commission announced the increase in refined oil prices, China's gasoline and diesel prices have risen to historical highs. Now in Shanghai, Beijing and Guangzhou, retail gasoline prices have broken 8.2 yuan/liter. People can not help but sigh, whether the price of oil has become unaffordable for the Chinese people. Venezuela’s gasoline price is “cheaper than mineral water”, and Dubai’s gasoline is almost equivalent to “white delivery.” Even if per capita income is far ahead of China’s United States, the average oil price is only RMB 6.40 per liter, compared with China’s current price adjustment. The universally broken "8" is also enough to envy.

Promoting the use of small-displacement vehicles has always been an environmental protection concept provided by automakers to consumers. Nowadays, this concept has been promoted to the policy level, undoubtedly guiding the concept of consumer groups. In many developed countries and developing countries such as some countries in Europe, Japan, and India, they use economical and environmentally friendly cars as a civilized and educated performance. In these countries and regions, the ownership of small-displacement vehicles accounts for 60% to 70%.

The multiple impacts of the New Deal “good” small-displacement vehicle models, tax rates, and low fuel consumption will have a huge impact on non-energy-saving vehicles. This also means that as long as they are truly successful in the field of vehicle energy conservation, they will be rewarded by the consumer market. There is no doubt that new energy vehicles will become the trend of future development. The industry believes that the move is following the subsidy of energy-saving cars, the country once again use real money to promote energy-saving emission reduction, and implementation of the "reduction of large-displacement travel tax" policy of detailed supplement, more conducive to promoting the car's energy-saving emission reduction.

People in the industry pointed out that in the competition of returning to the same level, the models entering the ranks of tax cuts are equivalent to those of the fuel-saving vehicles, and their own fuel consumption is even lower, and they can be less taxed in future use. This is inevitable. Consumers will be inclined to energy-saving cars.