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At present, Europe and the United States is an important area for the production and sale of wood flooring in the world. In 2007, European wood flooring consumption reached 112 million square meters, an increase of 4.90 over the previous year. Among them, Germany, Spain and France have become the top three in the European flooring market. In terms of production, the members of the European Flooring Industry Alliance also achieved a production capacity of 10.3 million square meters, of which Sweden is still the largest flooring producer in Europe, followed by Poland and Germany. The wood flooring in the European and American markets is mainly sold through two channels, one is the popular home supermarket, and the other is the relatively high-end professional household goods store. Therefore, the flooring companies in the European and American markets are highly competitive in product design, performance and innovation, but most of the companies' sales, channel construction and after-sales services are handled by other professional companies. At present, the market capacity of floor decoration materials in the world is 14 billion square meters per year, of which wood flooring accounts for less than 20, while China only accounts for less than 10. At present, the wood flooring industry has a good development environment, and the growth of the wood flooring industry in the world in the next few years is huge. At present, the environmental protection and energy saving of interior decoration materials has become a global trend. With the reduction of global forest resources, the price of solid wood flooring continues to rise. Many consumers are turning their attention to eco-friendly laminate flooring and parquet. Because the laminate flooring mainly uses the second small fuelwood, the waste of forest resources is less, and it is currently widely used in countries such as Japan and Southeast Asia. In the future, high-grade laminate flooring and parquet will become an international consumer trend.
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