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The second Shell Rimula “seeking for the most powerful tyrants†was sponsored by the world-renowned lubricant manufacturer and supplier Shell in mid-March. This event will cover more than 400 cities and regions across the country. More than 500 roadshows will be held, and 50 outstanding truck drivers will be selected to participate in the final competition in Zhuhai. The 10 “Best Snake Truck Drivers†will win from this event. Invited to visit Le Mans in France to observe the European Truck Championship sponsored by Shell.
Last year, the first Shell “seeking the most powerful tyrants for truck drivers†had gone through three stages of national tour, self-drive, and finals. During the self-drive phase where more than 30,000 kilometers of history was passed, 11 drivers from the National Tour departed from Urumqi by truck and traveled through various climatic landforms from the north to the south of China. The final victory was gathered in the picturesque Sanya. In 2011, Shell was honored as "The Most Valuable Truck Driver." In the meantime, their skillful driving skills, tough will, extraordinary courage, strong sense of responsibility, and a sense of safety in their bones all left a deep impression on the media and the audience. The “Ba Jin Spirit†has become the most representative spiritual pillar of the truck driver group.
In 2012, the second Shell's “ Find the Most Outstanding Truck Driver †campaign relied on the successful experience and extensive praise gained in the first competition, far exceeding the scale in the past and at the same time providing a bridge for Chinese truck drivers to go global. Winners of the "Best Snake Truck Drivers" who won the stage of domestic activities will be invited to travel to Le Mans, France with Shell to watch the FIA ​​European Truck Championship and participate in relevant experience activities. As the title sponsor of this year's European Truck Championship, Shell pioneered the industry and provided 10 drivers to Le Mans for Chinese truck drivers to select outstanding truck drivers to go abroad to learn about the progress and culture of the world truck industry. Chinese truck driver's "Ba Jin Spirit."
In this year's domestic roadshow, Shell Rimba not only selected outstanding truck driver representatives for the next Zhuhai domestic finals and the French Le Mans experience, but also brought a wide variety of live fun games and wonderful experiences to a wider range of driver friends. Theatrical performances also invited professional doctors to the site of the event to measure the blood pressure for the drivers attending the event, and to answer all the questions they had about health in their work and life. They were well received by the driver's friends present. It is worth mentioning that Shell teamed up with Volvo, an internationally renowned truck manufacturer, in this road show event to allow Volvo Trucks and Rimaku Oil to escort the Chinese truck drivers' advancement.
As with the body, the engine also needs to be carefully protected, and high-quality lubricants can help the engine stay in top condition at all times. In order to meet the increasingly diversified needs of Chinese consumers, in 2012, Shell Rimba introduced the world-renowned synthetic lubricant product R5E to China, further enriching the high-end lubricant product line of the JinBa brand in the Chinese market. Shell Rimula R5E Lubricant uses a unique additive formula to provide excellent lubrication protection for the engine at various pressures and temperatures. Its advanced synthetic oil formula significantly enhances the overall performance of the oil and improves fuel economy. It also has excellent antiwear protection.
Yang Fan, Marketing Director of Lubricants for Vehicle Lubricants in China and Hong Kong, said: “Truck drivers are the backbone of the road transport industry, but few people seriously think about and pay attention to the extraordinary workload that truck drivers have to perform in their daily work. In China, Shell Rimula is the world’s No. 1 diesel oil brand among international oil companies, and Shell Rimula is also the brand that consistently ranks first among China’s diesel lubricant brands in terms of recognition and preference. Caring for the trucker's culture and taking the lead in the effort to implement the 'caring' of the truck driver group into every detail of the company's behavior. Shell sincerely hopes to deliver the 'Ba Jin Spirit' to every corner of society and stimulates Every truck driver's enthusiasm for work and life, and truck drivers go hand in hand, in the future work and life to respond to any challenge with confidence."
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