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With the establishment of the new Dongfeng, and the introduction of Dongfeng's new policy, the competition pressure of Shiyan Auto Parts dealers will be further strengthened. At the beginning of the year, from the perspective of the production and sales volume of Dongfeng’s medium- and heavy-duty vehicles, the sales of automobiles did not show the expected sales momentum of blowout, but there was a situation of overproduction. The sales volume of automobiles has a certain impact on the sales of accessories. From the perspective of the operation status of the dealers in the nearest auto parts city, this influence has spread to every dealer and brought about a decline in overall operating income.
The current situation of Shiyan Auto Parts Market is analyzed as follows:
First, auto parts market counterfeiting review accessories play a heavy haul
The increase in the number of autos brought about the prosperity of the accessories market and the booming of the parts manufacturing industry. Along with this, some fake and shoddy products of imported and domestic accessories have also emerged. These criminals have disrupted the market and profiteering, causing undue losses to businesses and users.
In order to create a fair and competitive environment for distributors, the order of the parts circulation field will be rectified. In 2002, the Fair Trade Bureau and the Technical Supervision Bureau conducted anti-counterfeiting activities several times and set up complaints and reports. In general, the range of anti-counterfeit accessories products mainly includes the following aspects:
Engine product engine products are often sold, but also can be said to be wearing parts. Due to the large sales volume and the proneness to shortcomings, as well as the large price difference between authentic and counterfeit products, it brings opportunities for some unscrupulous elements. . Products that have been counterfeited include cylinders, cylinder heads, camshafts, pistons, piston rings, intake and exhaust valves, three filters, air filter cartridges, and various mats required for engine maintenance.
Cab products Because the cab products are covered, the price of authentic products is too high, providing a huge driving force for counterfeit products, because the products of cab parts will not cause major accidents, so this part of the product manufacturers And more fake and shoddy products. Such as: cab assembly, doors, various seats and some plastic products.
Chassis products Chassis products are mainly concentrated in the front and rear axle assembly and its components. In the anti-counterfeiting process last year, a large number of counterfeit Dongfeng Bridge assembly and its components were confiscated. And an illegal processing site was seized.
Second, pay attention to the status of Dongfeng company service auto parts market
Dongfeng Truck Co., Ltd. held a service work conference at the end of February, and proposed to continue to deepen the theme of Dongfeng service work by “creating service brands and fostering loyal users†and strive to build a brand new service brand—“Dongfeng Sunshine Serviceâ€. In today's increasingly homogenous market competition, product homogeneity and marketing tend to be meager in the market, service competition has become an important means of competition in the current circulation industry, service marketing is also the most effective way to conquer the market. Dongfeng Company's accessory service system is facing a challenge to its competitors in Auto Parts City, and is quietly advancing a profound reform to explore a new competitive model. Gradually replace the operation of the dealers, out of many auto parts dealers out of the industry or into their large systems.
A company must enhance the core competitiveness of its products and increase customer satisfaction. In addition to providing quality products, it must also provide as much value as possible. Service is the most effective means to increase product added value. In today's market, who can provide customers with quality service, whoever can win customers and win the market. Service competition is exactly the result of conforming to the development of this market law. It is a profound change to the traditional competition model. For auto distributors in circulation, service competition is particularly important. At present, Dongfeng's competitors take service as one of the important means to cultivate core competitiveness. We believe that this change of Dongfeng will give more inspiration to auto parts dealers, which will lead to the healthy development of the accessories market.
Third, auto parts dealers to change the market dynamic information
The auto parts market is undergoing two changes that deserve our attention. One is that most dealers have gone out of the pure trade field, and more is the integration of industry and trade, that is to engage in the production of accessories, while using the existing marketing network resources for sales. In terms of the door assembly, there are no less than four assembly productions. There are many products like this, such as the warm air system, various piping, various plastic products, chassis castings, and the same product, one hundred competitors. . Than the management, than technology, than the capital, than the service, compared to the development of the entire accessories market. Another change is that after the establishment of the new Dongfeng, the various preferential policies and support for the service stations have been enhanced. The dealers of Auto Parts City have made various choices and actively attached to Dongfeng Company to enter the entire large-scale system of service stations. Going, this is an excellent opportunity for auto dealers to enhance their overall strength. With the help of Dongfeng's resources, internal governance structure adjustments will be achieved. However, most of these units adopt two-legged walks. Both Kaikai and Dongfeng service stations The business, while walking, sees each other, mutual promotion, mutual benefit and win-win.
Recently, due to the fact that the market does not have a good sales situation, some dealers want to attract foreign customers through price cuts. Now the price of some products is announced as follows: the price of imported 6BT cylinders is 4,600 yuan, and the 6BT cylinder market of diesel is made The price is 5,100 yuan; the current market price of the oil cooler 6BT of Zhejiang Yinlun is 165 yuan, the market price of 6BTA is 590 yuan, and the market price of 6BTAA is 850 yuan; and the price of the steering wheel of the driveshaft company is lowered, Dongfeng Radiator Company The market price of the various tanks for the tanks and Beijing Tianwei are low; foreign customers can consult the accessories agencies for product price adjustment information.
Due to the rising prices of raw materials such as pig iron and steel, prices of some iron castings have risen relatively high, such as bumpers, brake shoes, spokes, brakes, wheels, and parts of heavy-duty castings. Most dealers dare not press the goods. Manufacturers can't guarantee the supply of goods, and some products in the market are out of stock. The market price of the piston of the piston bearing is high, but there is also a phenomenon that the price of the old packaging product is low. Second, the price of the 153 front axle market of Xiangfan Axle was high. In general, the management policies of some professional manufacturers and supporting manufacturers of Dongfeng Company are basically introduced this month. There are many manufacturers with changes in product prices. Distributors should not store large quantities when purchasing goods, so as to avoid unnecessary adjustment after manufacturers adjust prices. The above loss is for reference only. â–
View related topics: Shiyan Auto Parts Market Analysis
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