Pirelli plans to become a global leader in the high-end tire market in 2015



Recently, Pirelli Group announced its 2015 industrial vision plan and new development investment targets for 2012 to 2014. The company strives to become a global leader in the high-end tire market in 2015.



Pirelli, Pirelli tires is one of the prestigious tire companies in the world today. Founded in Italy in 1872, Pirelli is the largest sponsor of the Inter Milan football club. There are 24 factories in 12 countries in the world. More than one hundred years of tire production experience has made Pirelli tires comfortable, durable and safe. Pirelli tires attaches great importance to the Chinese market. Long-term recognized by the world's leading car manufacturers.

According to the plan, by 2015, Pirelli will launch 18 products in the car market, and the sales generated by this business will account for 57% of the total sales of new products. In addition to products and technologies, Pirelli will also optimize its productivity and regional layout. It will build new factories in countries with growing market demand and moderate industrial costs. By that time, 64% of high-end car tires will be produced in new plants. Russia (car tires), Mexico (car tires) and Argentina (car tyres) under construction and motorcycle tire factories to be built in Indonesia are included in this strategy. The Pirelli Motorcycle Tire business plan consolidates its leading position in the high-end field, especially in Europe, while maintaining the role of technological innovators while also ensuring a high level of profitability. Pirelli Industrial's business is committed to achieving technological leadership in the rapidly growing core market.

To this end, Pirelli will further advance technological innovation and create an unprecedented full range of products to meet the diversified needs of mature markets such as Europe, while also meeting the demand for high-end products in rapidly emerging markets. Its technological innovation leadership position is reflected in the following aspects: First, the study of the use of high-molecular polymers, fillers and chemical agents and other innovative materials; Second, the use of green biological materials and recycling technology; Third, the introduction of the concept of electronic tires, An implantable microchip that recognizes different road conditions and conveys important information to the vehicle.

It is reported that from 2011 to 2014, Pirelli’s Asia Pacific revenue will increase from 370 million euros in 2011 to 690 million euros in 2014, with an average annual growth rate of 23%; by 2013, EBITDA will also increase by single digits. Development to double-digit growth. As China is the fastest-growing economy in the Asia-Pacific region and its annual average GDP maintained an increase of 8.4% from 2010 to 2015, Pirelli will continue to vigorously invest in China and strengthen its end-to-end sales network in China (planned from In 2011, fewer than 1,000 retail stores have grown to over 3,000 retail stores in 2014.

Up to now, the production of Pirelli tires has been distributed in 24 factories worldwide, including 5 in Italy, 5 in Brazil, 2 in the UK, 2 in Germany, 2 in Turkey, 2 in Romania, 1 in Argentina, 1 in China, 1 in Egypt. Home, Spain 1, USA 1 and Venezuela 1. Its business structure covers major markets in more than 160 countries and has about 10,000 dealers and retailers. The key R&D department of the Milan Group headquarters works closely with local R&D departments in Germany, the United Kingdom, Brazil, and the United States.

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