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Nissan announced that its global strategic model NV200 will be launched at the same time, it will launch a pure electric version of the model, but whether settled in Zhengzhou Nissan is not disclosed. According to reports, in addition to the Leaf and NV200 EV imported next year, Nissan also plans to introduce a third electric vehicle in China. According to the vice president of Nissan Motor Co., Ltd. and Murakami Hideo, the general manager of the Global Light Commercial Vehicle (LCV) project, the LCV market where the NV200 is located last year had a global sales volume of 535,000 vehicles, of which China accounted for 43%. About this new car and the new concept, Zheng Zhen Nissan's General Manager Guo Zhenlu, deputy chief Hao Jianjian and Nissan's Vice President Murakami Hideo accepted the interview.
Domestic NV200 interior configuration higher
Reporter: Most people may think that the NV200 is slightly larger than the micro-bus, but it is still a van. The price is more expensive than the micro-customer. What are the prominent selling points for micro-customers who need to change to choose this model?
Guo Zhenyao: The biggest difference between the NV200 and the micro-customers is the pre-engine front drive, which provides higher vehicle safety. Why does the current micro-projector stick out a little? It is also to solve its own so-called security problem, but it can only stretch out a little bit. It used to be homogeneous. This problem is easy to understand. As we all know, the CDV's engine is in front of the driver.
In addition, the biggest difference between CDV and MPV is the displacement, CDV is 1.6L, and MPV is 2.0L or more. The price is also obvious, along with the ease with which the second and third rows can be transformed. I think the biggest difference is here, and there is a lot more fashion than micro-phones.
Reporter: What is the difference between the NV200 as a global model and the domestic and overseas versions?
Guo Zhenyao: China's listed products are equipped with higher interiors because Chinese people care more about interiors.
The network gradually favors mass customers
Reporter: Is there any expansion plan for the Zhengzhou Nissan dealer network?
Hao Jianjian: According to the characteristics of NV200 products, Zhengzhou Nissan’s existing network also carried out some relatively large extensions and transformations. Mainly focusing on the convenience of the target customer group and the convenience of maintenance, the network has been deferred. In addition to the standard 4S stores in each city, we place large auto markets and micro-customer users in easy access. Window layout. These windows are extensions of the network that are sent directly by franchise stores. All the cities in the country, namely city cities in the country, have outlets, and they have been set up at the county level in developed regions. At present, there are 200 4S stores and more than 600 secondary stores.
Reporter: How was your preparation for dividing your sales network based on large customers and mass customers?
Guo Zhenlu: In fact, we have been moving from large customers to mass customers. Now the ratio is 50:50. After the company's listing, the vast majority of customers are large customers. With the listing of the NV200, the proportion of our large customers will increasingly favor the general public. The whole sales network system, large customers have also been transferred to the mass customers, adjustment work has begun.
Reporter: There are many models of Zhengzhou Nissan that have been electrified. What models of energy production?
Murakami Hideki: As a Nissan electric car, the EVO will have three models in the future. One is an electric car based on the NV200. As for Nissan Zhengzhou, it is still being launched in other domestic car manufacturers, and it has not yet been implemented.
Reporter: What is the expected share of Nissan's light commercial vehicles in China this year?
Murakami Hideo: The NV200 is the second-largest vehicle in LCV. Just mentioned that in the internationalized LCV models, the Chinese market has a share of 43%. In the next five years, the market share of LCV will be basically maintained at 43%, while in terms of numbers, China is the largest in the world.
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