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"After the release of production vehicles that completed vehicle registration, new car manufacturers have entered a new stage of competition: the battle for customer service."
It took less than 10 days from the official launch of the Weilai ES8 promised by Li Bin.
Users are already eagerly awaiting. As the founder, chairman, and CEO of Weilai, Li Bin still has some anxiety.
Weilai car delivery schedule
In Li Bin’s view, the delivery of a car not only represents whether the car is ready, but represents the beginning of the service. This is far more difficult than financing and building a car.
Rising car new forces open up the entire transaction
At the end of March, a production vehicle of a Xiaopeng car acquired a new energy license plate in Guangzhou and became the first enterprise to complete the construction of vehicles.
Immediately afterwards, a Weilai ES8 completed the vehicle registration in Suzhou.
At the beginning of April, Weilai Automobile sold the first ES8 to obtain a new energy vehicle license
This is an important moment for the entire automotive industry.
Zhongshi, an analyst in the automotive industry, said that obtaining a license for new energy vehicles is a sign that new production vehicle manufacturers can legally enter the market.
This means that the problem of production qualification approval for new-energy auto companies that have been difficult to produce for more than one year has been unable to stop new-build companies from bringing their products to market.
Although both Wei Lai and Xiaopeng are planning their own production bases, through deep cooperation with Jianghuai and Haima Automobiles in the manufacturing field, the two new car companies have passed production qualification approval and seized the first-mover advantage of product volume production. .
At the end of March, Xiaopeng Automobile 1.0 production model successfully passed the review of the vehicle management department of the Guangzhou Traffic Police Detachment, and officially obtained the first private car number plate for Xinpeng Automobile.
In addition to Weilai ES8 will begin delivery in late April, Xiaopeng Automobile Chairman He Xiaopeng also disclosed through internal letters, Xiaopeng car production version G3 will be officially opened on April 26 public booking, and before the end of this year, Began delivery to the user.
The smart electric brand Baiteng, which was founded by Bi Fukang and Dai Lei, also announced the opening of the first batch of 1,000 vehicles with a limited edition, starting at around RMB 300,000, and is planned to be listed in 2019.
The Weimar Automobile, which has always been called "it can't sleep without building a factory," plans to go public on April 20 and announce the selling price. According to Weilai’s previous experience, it takes six months for the test vehicles to go offline and the 3 million km test to really start delivering the users. Of course, perhaps the Weimar Automobile with its own factory will have a faster production schedule. Although owning its own factory, Weimar bypassed the issue of production qualification by acquiring an edge car company such as Dalian Huanghai.
The company has just released its first production car, Ai Chi, is also an orderly promotion of its production plan. They will also show to the public in Beijing on April 25th that their endurance exceeds 1000km of high-end electric sports cars, according to its insider introduction, in Germany, this electric supercar has received orders.
At present, both Benteng and Aichi Automotive are also faced with obstacles to production qualification. They are walking on two legs. They continue to apply on the one hand, and they are also planning to cooperate with traditional enterprises on the other.
The battle for service users has just begun
Although it promised to start delivery in late April, this does not mean that the car owners who are waiting anxiously can get the car at this time.
According to Weilai’s plan, the first batch of 200 vehicles must be delivered to internal employees first. On the one hand, it ensures that products will not be accidental. More importantly, it is necessary to test the user service experience through this batch of vehicles to ensure The user experience meets the best standards.
He Xiaopeng also agrees with this point of view. He publicly stated that “the 1.0 production model is an important input of Xiaopeng’s focus on product quality and user experience, and it also expresses our steadfast attitude in respecting car manufacturing. Consumers should never be ours. The first batch of users. We must first complete the full use and experience of the product before delivering the consumer to the market.†Xiaopeng Automobile announced that the Xiaopeng Automobile 1.0 production car has already delivered nearly 200 employees.
Within Weilai, employees can apply for a trial of ES8 for two weeks. At the same time, the frequently updated delivery information in the Weilai App can be discovered. Before delivery, Weilai came up with a large-scale pre-delivery test drive. From the end of April to mid-July, Weilai will continue to drive test drives in 21 cities including Shanghai, Beijing, Guangzhou, Shenzhen and Hangzhou. Subsequently, the regular test drive will also be open to all owners.
According to feedback from the first batch of vehicle owners after the test drive, “The manufacturing process of the ES8 is much higher than that of the test vehicles displayed in the previous NIO House. Before the gap was too large, the problems were greatly improved. â€
It is understood that the first Weilai Service Center in Yizhuang, Beijing has been completed, is in the training phase, and will be put into use when the production car is delivered. The Shanghai Weilai Service Center has also been completed.
The first Weilai Service Center in Yizhuang, Beijing
However, with the expansion of orders, Li Bin's anxiety has increased.
According to Li Bin’s plan, Weilai has only deployed service systems in a few first-tier cities this year. However, the surge in orders from other cities made Li Bin guilty.
After negotiating with the team, at the beginning of this year, Weilai proposed the plan of “Comprehensive Upgrade and Accelerated Urban Layoutâ€, and further expanded the layout of Weilai’s outlets nationwide according to the conditions of the users’ vehicles. In addition to the previously announced cities of Beijing, Shanghai, Shenzhen, Nanjing, Guangzhou, Hangzhou, Chengdu, Hefei, Suzhou, and Wuhan, twelve cities including Tianjin, Xi'an, Chongqing, Xiamen, and Changsha have been added. The screening of these cities is based on the number of car users.
In addition to the 22 cities, Weilai also deployed user service representatives in most cities across the country to meet the various needs of users.
Xiaopeng vehicles also frequently moved in recent days. In 2018, Xiaopeng vehicles will successively build 150 supercharged stations in more than a dozen first-tier and second-tier cities including Guangzhou-Shenzhen-Shenzhen. At present, the first super charging station in Guangzhou has been completed and put into operation in March.
According to Xiaopeng’s plan, 1,000 super charging stations will be built in China within three years and 10,000 super charging stations will be built to provide fast charging service for the owners. At the same time, Xiaopeng Motor will also selectively access more than 100,000 third-party charging piles.
Xiaopeng car super charging station
He Xiaopeng said that in the future, auto companies will no longer be a sales company, but will be transformed into an operating company.
When the new products of automakers enter the market one after another, how to better serve users and how to make the data generated by the users bring value, this battle of user services will ultimately determine whether the new vehicle manufacturers in the future can really survive.
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