Michelin Travel Guide "New Clothes" debut

Recently, Michelin Group officially launched an updated version of the Chinese version of the travel guide series. This update goes hand in hand with the global update of the Michelin Travel Guide series. This is the first time in China to launch the second edition of "European Classic Tour", "France Classic Tour" and "Italian Classic Tour".

This update reflects Michelin's principle of “serving for travelers” and continues to provide high-quality tourism information that is more accurate and suitable for readers. The new version of the guide has a new look. The cover has used the same basic design style as the original Michelin travel guide, highlighting the green of the original series and making it even more distinctive in similar products. In addition to replacing the “new outfit”, the editors of the Michelin Travel Guide spent a lot of time on the content and made comprehensive checks and updates on practical information such as fares, telephone calls and opening hours for each destination, ensuring travel. The accuracy of the guideline information. For example, in the new edition of “Classic Tour of France”, the change of the Paris subway line on the road ahead of next year was informed in advance, which avoided the travelers’ inconvenience in traveling. In order to make readers read the book more quickly and accurately, the new guideline added a clearer logo in the design of the tourism thematic route. The original textual description was changed to graphic and textual display, and the “practical information” section was integrated into a green background. Make people more clear. The detailed information and meticulous design of these professionals make the Michelin Travel Guide a reliable companion for travelers.

The Michelin Travel Guide is designed to introduce the history and art of tourism destinations and help travelers to become familiar with and understand the cultural landscape of a country and region. In addition, the Green Guide also provides many useful information and tips to help readers develop travel plans, such as marking out valuable tourist attractions and recommended routes on the opening map, selecting restaurants and hotels, cities at various price points, and cities. Traffic maps, event suggestions, etc.

At present, the updated travel guide that has been introduced first has already begun to be sold in major Xinhua bookstores and online bookstores nationwide.

Since entering the Chinese market in 2006, Michelin has successively published Chinese editions of "European Classic Tour", "France", "Italy", "Spain", "British", "Japanese Classic Tour", "German Classic Tour", etc. Seven travel guides. Michelin has been improving people's travel efficiency through innovative products and services, making the journey more secure, free, comfortable and fun. This year, Michelin will also launch "Singapore", "Thailand" and "United States" travel guides in order to attract readers.

Since the first Michelin Guide was published in 1900, Michelin has been providing information and guidance to travelers. Whether it is a business trip or a leisure trip, whether it is in France or the rest of the world, Michelin is providing them with everything. Travel help. The "Information Service Center" established in 1908 has become a platform for readers to exchange road information. This marks the beginning of Michelin tourism services.

After this innovation, Michelin published the first 1:200,000 scale French map in 1910. Then in 1926, with the birth of the first tourist guide, the “Brittany Guide”, the scope of Michelin's publication has been further expanded.

Today, Michelin has a professional team of 430 people and has extensive experience in maps, tourism information, catering and accommodation assessment and distribution. Its publications are sold in 90 countries, and nearly 170 million copies are sold annually. , Europe, and even the North American tourism publishing industry leader.

In order to meet the needs of travelers more effectively and provide them with reliable, practical and convenient information, Michelin maps and travel guides have developed a rich product line:

Dining and Accommodation Guide (eg Red Guide Series, Featured Guest House & Inn Guide, Gourmet Guide, Camping Guide)

Travel guides (such as the green guide series and practical guide series)

Maps and map books

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