In 2017, the top ten car companies in the most successful car sales increased significantly! Brand promotion!

For major automotive manufacturers, 2017 is an eventful event. Under the influence of factors such as consumption upgrades, market saturation, and shrinking subsidies, the situation in the domestic passenger car market has turned sharply. In this year, sales have become the topic of avoidance by most car manufacturers. To put it another way, in 2017, the Chinese auto market put forward almost exacting requirements for leaders of all car companies. Whether it can lead the brand to break the ice of the market has become the core of the “big brothers” work throughout the year. In such a harsh environment, there are still some car companies that have achieved rapid growth. The on-line auto market has combed 10 executives of auto companies. As they led the company to increase terminal sales, its brand influence has further increased.

Lin Jie

Vice President of Geely Automobile Group and General Manager of Geely Automobile Sales Company

For the first domestic private car company, Geely, 2017 is a milestone. This year, Geely's auto sales exceeded the 1 million mark for the first time. In November 2017, 141,000 new cars were sold, including sales of 7 models including New Dihao, Emgrand GL, and Bo Yue. The sales volume of Geely Automobile reached 1.093 million units in January-November, up 66% year-on-year. The annual sales volume will exceed 1.2 million units, reaching a new height of its own brand. At present, Geely has become one of the few automakers that has achieved a comprehensive harvest in the field of cars and SUVs. In addition, the introduction of Leadk01 has enabled Geely to achieve breakthroughs in the high-end brand area.

2014 was the key period for Geely's transformation and the opening year of the “Auspicious Geely” strategy. Lin Jie chose to take over the position of General Manager of Geely Automobile Sales at this time, and he was instructed to be in distress. After taking office, Lin Jie led the team to complete a series of work such as brand promotion, channel reform, and service optimization. The development of marketing activities such as the pricing of the entire people, “Hello, Bo Yue”, and the distance between Geely and consumers are further advanced. In terms of distributors, Lin Jie proposed that channel construction should follow the rhythm of Geely 3.0's products, centering on user experience satisfaction, upgrading the software and hardware facilities of distributors nationwide, and improving the overall quality of service personnel. In the next three years, Geely will adhere to the one-city dual-network layout, and there will be more than 1,000 dealers nationwide.

Yu Jun

General Manager of Guangzhou Automobile Group Passenger Vehicle Co., Ltd. (Guangzhou Passenger Car)

Since the launch of the first model GA5 in December 2010, GAC has been developing by leaps and bounds, and now has 14 models including star models GS4 and GS8. The sales volume has grown from 17,000 in 2011 to 50 in 2017. Million +. In November 2017, GAC Motors sold 47,324 new vehicles and increased 12% year-on-year. From January to November, cumulative sales reached 464,996 vehicles, an increase of 38.4% year-on-year. In 2018, Guangqi Chuanxi will also challenge 700,000 sales targets.

On June 8, 2016, Yu Jun officially took over Guangzhou Automobile. In the past year or so, Guangqi Chuanqi has been initially implemented on the basis of the brand strategy of “medium and high-end entry, quality priority, and continuous innovation”. The medium-to-large SUV GS8 has become the first product of its own brand to achieve success in the 150,000+ market. It confirms the brand's high premium ability; in the 2017 China New Car Quality Study (IQS) report released by the third-party most professional JDPower company, GAC Chuanqi scored 101 points, once again won the title of Chinese brand new car quality; R&D and innovation, Guangqi Chuanqi is one of the few independent automakers capable of developing high-efficiency direct-injection turbocharged engines. With the development of high quality and high speed in recent years, Guangqi Chuanqi was successfully selected as a “National Brand Plan” in April 2017, and the brand has once again reached a new height. In addition, since the beginning of this year, Guangqi Chuanqi has achieved great market success in countries along the “One Belt and One Road”.

Yu Jingmin

Deputy General Manager of SAIC Passenger Car Company

In recent years, the development momentum of SAIC passenger vehicles has been extremely rapid, with sales growth exceeding 70% for two consecutive years. According to the latest sales data released by SAIC, SAIC Passenger Vehicle (Roewe + MG) sold 54,000 new cars in November, of which the sales of the Internet SUV Roewe RX5 exceeded 20,000; SAIC Passenger Vehicle sold a total of 467,000 new cars in January-November. Vehicles, an increase of 70.01% year-on-year, sales will exceed 500,000 vehicles throughout the year.

In July 2014, Yu Jingmin officially became the deputy general manager of SAIC Passenger Vehicles. After taking office, Yu Jingmin started a new round of product layout for SAIC Passenger Vehicles. The sales volume has rapidly increased from 140,000 in 2014 to 467,000 this year (January to November). Nowadays, the automotive industry is gradually entering the era of Internet and intelligence. Product upgrades and strategic layouts of companies are rapidly iterating and improving. Compared with other car companies, SAIC Motor's passenger car with Alibaba has a “congenital” in the smart interconnection field. "Advantage. Sponsorship of Super League, Internet Marketing, Entertainment Marketing, and Cheyou Alliance, etc. SAIC Motor's “textbook-style” innovative marketing is second to none in the industry. On Oct. 13, 2017, the new MG 6 with track marketing entered the topic of Weibo Top3 in just one day, receiving 328 million exposures and breaking through 174 million readings.

Dong Xiuhui

FAW-Volkswagen Automotive Co., Ltd. Deputy General Manager of Business, General Manager of FAW-Volkswagen Sales Co., Ltd.

As one of the largest auto sales companies in China, FAW-Volkswagen achieved sales of 141,000 units in November 2017, an increase of 12.7% year-on-year. In January-November, cumulative sales exceeded 1.25 million units, and the net increase was close to 100,000 units. . In the absence of SUV products, FAW-Volkswagen sales rank among the top three domestic passenger car companies and become the highest-valued joint venture vehicle manufacturer.

In July 2015, Dong Xiuhui officially served as general manager of FAW-Volkswagen Sales Co., Ltd. In the three years since he took office, Dong Xiuhui led FAW-Volkswagen to achieve a huge market success. He said: “The limited coverage of FAW-Volkswagen products can only deepen their potential and achieve the ultimate in every model.” Actually, Dong Xihui manages FAW. - Volkswagen has also achieved this, with MAGOTAN, Sagitar, Golf, Wei Ling, and Jetta respectively becoming sales champions in their respective market segments. For any company, the brand is a systematic project. FAW-Volkswagen built its own system around the brand, advancing with the times, pursuing “brand sharpening” and giving consumers more distinctive and stronger perceptions.

Liu Zongxin

Dongfeng Nissan Passenger Vehicle Co., Ltd. Head of Sales Headquarters

Dongfeng Nissan is the joint-venture vehicle company with the largest sales of Japanese brands in China, and the only Japanese joint-venture vehicle company that has exceeded one million sales. On December 6, 2017, Nissan’s annual sales volume has exceeded one million mark. In terms of specific models, the sales volume of Xuanyi bicycles in January-November exceeded 350,000 vehicles. Among the SUV products, the sales volume of Qijun in January-November exceeded 160,000, and the sales volume of Qihoo exceeded 140,000 units. In addition, the new small SUV launched in July this year exceeded 10,000 for two consecutive months.

In October 2015, Liu Zongxin took a new position in Huadu, Guangzhou, officially serving as head of the headquarter of Dongfeng Nissan Passenger Vehicle Company's marketing headquarters. Since then, Dongfeng Nissan has initiated a wind of reform and the “YOUNG NISSAN” strategy has been officially launched. The younger brand image has begun to be accepted by consumers. Today YOUNG NISSAN has entered the 3.0 era. Dongfeng Nissan’s younger strategy has been reflected in multiple dimensions such as brand, product and technology. For young consumers, Dongfeng Nissan will expand the role of marketing methods such as content marketing, experiential marketing, and sports marketing. The brand teamed up with the NBA and UEFA Champions League for in-depth content cooperation, Tian Hao hand in hand Gao Xiaosong "Xiao Xiao said", Jin Ke strong joined the "Extreme Challenge" and so on, and numerous classic marketing cases have further narrowed the distance between Dongfeng Nissan and consumers.

Chen Binbo

Dongfeng Honda Automobile Co., Ltd. Executive Deputy General Manager

In 2017, with the launch of the UR-V and the new-generation CR-V, Dongfeng Honda's sales continued to be bullish, with its sales target raised to 700,000+ twice during the year. Among them, 69,000 new cars were sold in a single month in November, up 13.9% year-on-year; cumulative sales were over 65 units in January-November, up 25% year-on-year. The sales of CR-V, XR-V, and Civic’s three main young consumer groups exceeded the 150,000 mark. The explosive sales of terminals have caused Dongfeng Honda to have a short sale of stocks.

Since 2009, Chen Binbo has been serving as the executive deputy general manager of Dongfeng Honda Automobile Co., Ltd. In 2017, under the leadership of Chen Binbo, Dongfeng Honda stepped into the fast development track and led the joint venture automaker at a high growth rate of 25%. As a car company that is good at "dialogue" with young consumers, Dongfeng Honda, which adheres to the strategy of "rejuvenation," has penetrated into the various aspects of branding, product, and marketing. The launch of younger models such as XR-V and Civic allowed Dongfeng Honda to harvest a large number of young fans. In the future, Dongfeng Honda will continue to enhance its brand influence around advanced technologies, SUV families, and automobile events.

Li Hui

GAC Toyota Motor Co., Ltd. Executive Deputy General Manager

In early 2017, GAC Toyota set a sales target of 435,000 vehicles. GAC Toyota's latest sales data show that in November, the terminal sold 34,000 new cars, and cumulative sales from January to November reached 409,000. Among them, the cumulative sales of the Shuangqing model from January to November totaled 41,000, a substantial increase of 47.6% year-on-year. At present, the realization of the sales target of GAC Toyota throughout the year is a matter of fact.

In 2013, Li Hui headed GAC Toyota as Executive Deputy General Manager of GAC Toyota Motor Co., Ltd. Since he took office, Li Hui has introduced several new products for GAC Toyota, and the development of the company has maintained an outstanding status. Compared with other joint-venture car companies, GAC Toyota's products are relatively small, but Li Hui focuses on quality strategy, and strives to achieve the ultimate in each of its models, Camry, Highlander, Ralink, Zhi Xuan are in their respective details Submarkets have made a place. In the face of the main force of automobile consumption after 80 and 90, GAC Toyota focused on small car strategy and made targeted marketing activities, further narrowing the distance with consumers. On November 16, 2017, the GAC Toyota TNGA product layout officially began. The eighth-generation Toyota Camry built on the basis of the TNGA architecture was formally listed. It received 15,000 orders in just half a month. In the next year, GAC Toyota, which has ushered in its product year, will have a new height.

Zheng Jie

Chief Operating Officer of Fick Group China, President of GAC Fick Automotive Sales Co., Ltd.

Among the joint venture car companies established in the last decade, GAC FIQ ranked first in sales. After only two years in Guangzhou, the Jeep brand broke the 300,000 mark. GAC Fick sold 17,623 new cars in November, an increase of 6.3% year-on-year, of which domestic Jeep achieved sales of more than 16,000 units, an increase of 30% year-on-year, and achieved year-on-year growth for 24 consecutive months since December 2015; cumulative from January to November Sales exceeded 180,000 units, surpassing last year's full year, a year-on-year increase of 40.46%.

On July 16, 2015, GAC Fiat Chrysler Sales Co., Ltd. was established, and a series of work such as product introduction, channel reform, and brand marketing were led by the automotive “strong woman”. How to quickly make domestic Jeep accepted by domestic consumers become the toughest issue of GAC Fick? By exploring the online and offline activities around the “home” core marketing ideas, as well as the sponsorship of variety shows and e-sports leagues, more and more consumers know and understand the Jeep brand. Two years later, sales figures have shown everything. Zheng Jie led GAC Fick to achieve leapfrog development. In addition, Guangzhou Automobile Fick has entered the 2.0 era of channel network integration, the future dealers will reach 500, to achieve a high degree of coverage of the terminal market.

Guo Deqiang

Deputy General Manager of FAW Mazda Automobile Sales Co., Ltd.

At the Shanghai Auto Show in 2017, FAW Mazda proposed a 120,000 annual sales target. In November of the past, FAW Mazda achieved a sales volume of 13,000 new cars and exceeded 10,000 for three consecutive months. With the help of the CX-4 and Atez, cumulative sales from January to November reached 112,000 units, a year-on-year increase of 41.6%, and the annual sales target will reach 120,000+.

At the end of 2015, Guo Deqiang officially took the post and served as the deputy general manager of FAW Mazda Automobile Sales Co., Ltd. When he first took office, sales performance of FAW Mazda can only be described as unsatisfactory. Guo Deqiang judged the situation and thought that Mazda should be the main consumer of young consumers as a personalized, sports car brand. Subsequently, FAW Mazda initiated reforms in various areas such as brand characteristics, consumer experience, and subdivided products. Today, the two domestic models of the FAW Mazda's Coupe CX-4 sedan and the sports midsize sedans Artz have become NO.1 in their respective market segments. In addition, FAW Mazda incorporated the concept of “combination of man and horse” into its products, which perfectly combined performance and driving experience and enabled drivers to integrate into it.

Lin Yuyin

Lincoln China Marketing Deputy General Manager

As a luxury brand that entered China relatively late, Lincoln sold more than 32,000 vehicles in just two years in China. Entering 2017, Lincoln's sales volume continued to maintain a high growth trend. From January to November, a total of nearly 52,000 new vehicles were sold, a year-on-year increase of 83%. Among them, sales exceeded 6,000 units in November, an increase of 70% year-on-year, of which SUV family products are the main sales force. Compared to 12,000 vehicles in 2015, Lincoln’s sales in China have grown by a factor of three over the past two years.

On April 17, 2014, the Lincoln brand announced its formal entry into the Chinese market in Beijing. As one of the team of ten start-ups, Lam Yuen was officially appointed as Deputy General Manager of Marketing of Lincoln China in 2015. He is responsible for the development and implementation of the Lincoln brand's development strategy in the Chinese market. Through a large number of market researches, Lin Yuyin is constantly familiarizing herself with the luxury car consumers' purchase habits and grasping the needs of consumers. While actively introducing new products, it also put forward the “Lincoln Way” service concept – to create tailor-made new personalized car-car experience for Chinese consumers. After four years of development, nowadays Lincoln not only ranks among the mainstream luxury brands in scale, but also reaches a new height. It has become a force that can not be ignored in China's luxury car market.