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In 2009, the tire industry “blowout†is expected to continue its “insulation†in 2010. In the fierce market competition, Hankook Tire's new year is not only devoted to the continuous development of the passenger car tire business, and the passenger car tire business is expected to see a higher growth rate. On the eve of the Spring Festival, Hankook Tire has held seminars with truck tire dealers in various regions. In the hope of achieving a 25% sales growth in 2009, it will expand its product line, expand its distribution system, and manage new organizational structures. Strive to achieve a 35% sales growth target in 2010.
At present, China is the world's largest card and passenger car tire market. It grows rapidly at an annual growth rate of around 10%. Hankook Tire, which entered the Chinese market in 1996, has mass-produced truck and bus tires since 2003, and its average annual growth rate has remained at around 20%. In 2010, the tire industry was faced with unfavorable factors such as declining demand growth and rising raw material prices. However, Hankook Tire maintained its confidence in the truck and passenger car tire market. As one of the key strategies in 2010, Hankook Tire was engaged in R&D and distribution channels for passenger and truck products. And seek more breakthroughs in organizational structure and other aspects.
At a seminar held in various regions a few days ago, Hantai Tire presented to dealers a series of new products such as the AH18, DL81, and DM82 models that have been launched and will be introduced in the card passenger car tire market. According to the person in charge of the tire sales department of Hankook Tire Trucks and Coaches, in 2010, Hankook Tire will implement a multi-product line strategy in order to meet different market demands, and it will be used in the market segmentation of large tires (card passenger tires commonly known as big tires). Take a solid step. Such as new products, AH18 is suitable for medium- and long-distance trucks and buses. It is a high-performance product suitable for driving over long distances. Its ultra-wide and deep groove enhances wear resistance and is more than 15% higher than general products. The zigzag groove shape significantly improves handling and ride comfort. The DL81 is a tire for truck drive axles that is suitable for long distance highways. Its solid shoulder structure ensures the safety when driving long distances. The block pattern embodies superior driving performance, special tires. Glue effectively achieves heat resistance over long distances and is expected to be available in the second half of this year. The Dump Truck and Truck Drive Wheel Tire DM82, which is suitable for paved roads, has the unique concise design of Hankook Tire, which can effectively prevent abnormal wear. This pattern product is expected to be launched in the middle of this year.
While focusing on the development and production of new products, Hankook Tire also made further expansion in the distribution channels. In many provinces and municipalities in China, such as Hebei, Henan, Hubei, Anhui, Liaoning, Shandong, Jiangsu, Shanghai, etc., we can see the TBX brand of Hankook Tire Tire Truck Brand Tire, which has reached one or two hundred. In 2010, we set a target of increasing to 400 in order to focus on market development. In addition, Hankook Tire's big tires listing sales point plan reached 1,000.
In order to achieve the goal of sales of trucks and passenger car tires and channel construction in 2010, the organizational structure of Hankook Tire China headquarters will be adjusted again. Based on the establishment of the all-steel tire sales department in 2009, sales sub-units will be established in the Northeast, North China, East China, Central China, South China, Southwest, and Shanghai regions in 2010 to further achieve regional sales management to strengthen the cooperation with agents. The construction of communication and retail points.
This year, the expansion of the international tire giants in the domestic car passenger car tire market will inevitably make the competition in the card and passenger car tire market dominated by domestic-funded enterprises in the past become more fierce. Hankook Tire's key development of car passenger car tire business is in line with the market trend. While working hard to achieve this year's high-growth target, Hankook will also strengthen the development of high-performance large tires without tube, which will occupy the next place in China's tubeless tire market.
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