Great Wall will be built alone - new car sales platform

Nowadays, more and more consumers recognize the convenience brought by online shopping. Many auto manufacturers have gradually tested water to e-commerce and gained some experience. Recently, Great Wall Motor also launched the online marketing campaign of Haval H6. Regarding whether Hafer will insist on online shopping after this attempt, Pan Chang, the head of the Haval Marketing Center, said after receiving an interview from China Netcom: “The cooperation with Gome puts H6 on the Internet and is also an attempt for us. At the end of this year, we will also integrate ordering, production, and logistics to create a sales platform that is unique to Great Wall Motor, allowing our customers to purchase our products on the Internet."

Although online shopping has become more and more integrated into our lives, establishing a unique B2C (business-to-customer e-commerce model) channel is still a challenge for car manufacturers. Great Wall intends to implement B2C will be a breakthrough in the production and marketing model of the automotive industry. “Our online trading platform allows consumers to make more personalized purchases on the Internet more intuitive and convenient, and they can pay bills directly. After a series of processes are completed, they can go to the store to get a car.” General Manager, Haval China Pan Changcun said. Asked which type of car sales platform will try to sell the first car, Pan Changcun told Netcom editor: "The end of the year will be listed on the Haval H2 will be our first unique online platform model, this model will also be online on-line Selling at the same time. ".

As a new attempt, Great Wall Motor is still a “newbie” in the field of e-commerce marketing. Recently, it cooperated with Gome Online to sell the limited edition of Harvard H6 upgraded alcohol charm, and it was also a simple attempt to get involved in the field of e-commerce. It is learned that This limited-edition model will be sold for only 666 units, and will only be ordered on Gome Online. Consumers can also get the verification code through the official website of the Great Wall, and pay for the car at the 4s shop near the outlet. Of course, if the consumers are not proficient in the online sales process, they can also purchase cars through online reservations with the help of the 4s shop staff. The Great Wall attempted this model to effectively stimulate sales, but also added to the efficiency of customer purchases.

When asked if the upcoming exclusive online car platform will cooperate with some third-party e-commerce platforms, Pan Changcun, the general manager of Haval China, revealed to the China Netcom: “We are currently planning for this issue by our own IT department. There is no cooperation plan." But specifically, the official website or another platform to make the car "on the line", Pan Changcun did not disclose this.

In fact, in the area of ​​e-commerce, auto makers sold more cars than the Great Wall. As early as February 2012, Smart and Jingdong Mall tried to sell automotive products online for the first time, selling Smart in less than 1.5 hours. 300 cars. In addition, SAIC Passenger Cars, Shanghai GM Chevrolet, Dongfeng Peugeot and other brands as well as dealers such as Ningbo Puchen Automobile all participated in the Double 11 promotion activities held by e-commerce platforms such as Tmall.

And this "semi-net order" sales model is not a new attempt, it can only be regarded as one of the means to stimulate marketing. The establishment of a unique e-commerce platform, the Great Wall can be described as the first car company. According to China Netcom, at the end of the Great Wall's upcoming online sales platform, Haval will also decide whether or not to put its other models on the line according to H2's online sales, so as to truly realize the possibility of online shopping.