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The auto aftermarket is the last gold mine in the Chinese auto industry. At present, China does not have its own large and effective sales network throughout the world. How to improve the service of goods is an urgent task. The immediate reality is that large amounts of capital have entered the Chinese market, which has brought tremendous pressure for the survival and development of Chinese domestic companies.
The just-concluded "2005 High-Level Forum on China's Auto Aftermarket Services and Marketing Models and China Automotive Aftermarket Investment and Entrepreneurship Development Seminar" has aroused great concern in the Beijing auto service industry.
The forum takes the theme of "service car, chain China" as its theme, and discusses the investment and entrepreneurship of China's auto aftermarket. At the forum, experts in the automotive industry unanimously agreed that the aftermarket is one of the last few gold mines in the Chinese automobile industry, but suffers from the fact that China currently does not have its own large and effective worldwide sales network, which restricts the production of Chinese cars and Sales. How to develop a marketing network and improve product services are imperative.
Development Group Chain Trend
China Automotive Industry Advisory Committee Secretary Teng Bole:
Chain is the trend
In recent years, with the rapid development of China's automobile industry, the automotive aftermarket service industry has flourished. The automobile aftermarket service industry, led by automobile quick repair, car maintenance, car beauty, car decoration and car rescue, has emerged as the times require. In particular, automobile aftermarket chain service companies formed by a group of companies such as 3M and Schneider have become a bright spot in the development of the automotive aftermarket and will surely promote their development.
Automobile consumption game theory
With the transformation of cars into family and car consumption concepts, car consumption has gradually become an urban fashion, and this change has brought huge business opportunities to the automotive aftermarket. Due to the large space for demand scale and growth potential, it will also lead to a very fierce game. We should seize the opportunities and meet the challenges. This is a common issue for everyone. We should use superb skills to build a car aftermarket chain enterprise group with Chinese characteristics and international competitiveness, and a professional market for automotive supplies.
Win by specialization and globalization
Secretary of the China Council for the Promotion of International Trade, Automobile Industry Branch, Wang Xia:
The development of the automotive industry is bound to drive the development of the entire automotive service industry. The industry we are engaged in is an industry full of vitality and full of opportunities. It is also very meaningful to carefully study the automobile after-sales service market.
Diversity exists on the same stage
At present, China’s auto industry is at a stage of development and it has just entered a stable development track. The auto market is still in its infancy. Many policies, management mechanisms and market order are very imperfect. There are international giants such as BP and 3M, as well as emerging domestic companies such as Schneider, and a large number of street stores. Everyone competes on the same stage. Enterprises are mixed, products and services are very different, especially in some Auto Parts City, which makes consumers worry about the automotive aftermarket consumer market.
Accompanied by the change in automotive consumer demand, automobile chain service stores, which mainly consist of automotive beauty decoration and maintenance and repair, have gradually emerged in recent years. At present, thousands of companies have developed in the country. The one-stop car service model is increasingly accepted by the market and consumers, and there is a tendency to fight with 4S stores. Chain operation brings huge opportunities for the development of China's auto aftermarket. However, there are many speculators that harm the interests of consumers and become a chronic problem in the development of the auto market. This is an inevitable painful process for the development of the auto market.
Investment Market Brand Chain
The direction in which China's auto aftermarket develops is a topic that experts are discussing. The automobile production in developed countries is in a state of surplus, and the giants have their sights on China. There is a large amount of capital entering the Chinese market both before and after the sale. The most stable automotive after-sales service market in the automotive chain is now increasingly becoming a gold mine in the eyes of foreign investors, which brings tremendous pressure for the survival and development of Chinese domestic companies.
Focusing on building its own brands, focusing on services, and viewing operations in a professional and global perspective are the only roads for the success of local Chinese companies in the future.
Create a company's core competitiveness
China Business Chain Association Secretary General Liang Liang:
Three points of the world
With respect to the main body and structure of the market, 4S stores still play a dominant role. From its brand, professional services, and network and strength, they have always played a very dominant role in the aftermarket services. character of. The second-third of the world is a large number of self-destructive single stores, which may account for a larger proportion of the number of stores and the number of networks. These mono-stores also have their own survival rules and advantages, counterfeiting, tax evasion and tax evasion, so that they have considerable room for survival in the market, especially in the low-end market. In the recent past, professional automotive aftermarket service chain brands have begun to develop. They constitute a new and important part of the current market.
As a chained and specialized auto aftermarket service brand, its competitive advantage will gradually emerge under the increasingly fierce competition in the market economy. In terms of long-term development, professional service providers that are chained will certainly gain a greater market share in this market, and the traditionally backward monolithic stores will eventually be eliminated.
Opportunity, two hands
At present, the business model of automotive aftermarket services shows two new features. One feature is the large-scale, and the other is the centralized layout. This feature is very common in the Western auto market, and this trend is the next step. The layout and development of the automobile aftermarket chain will also form an important feature.
One of the two problems to be solved at the current time is one of solving the problem of the layout of the company's development strategy, and the other is to solve the problem of survival of the core competitiveness. As for the after-market services in the automobile market, the proportion of profits in the value chain will increase in the future. It is now a very good opportunity.
The secret of everlasting youth
In the face of such a wonderful market for car aftermarket services, how can we seize the opportunity to achieve the development of national brands? This topic should be related to all sectors of the community should give attention to support, so that we can grasp it in the development opportunities.
In the current development of China's automobile aftermarket, chain enterprises have a large-scale start and incomparable core competitiveness in innovation, and chain companies can seek the stage of sustainable development. For post-market chain companies, how to truly standardize services, technology, management, products, logistics, distribution, etc. This is the key to making chain enterprises stay young.
(Edit: Qu Lin)
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