In the first half of 2010, there was a blowout in the construction machinery industry in China. The operating income and profit growth rate of many leading companies saw a 100% increase.
In July and August, due to the impact of the traditional off-season, a slight cooling occurred, but the year-on-year increase was still considerable. Through the colorful performance of January-August, the high growth rate of construction machinery in 2010 has been confirmed. Standing at this point in time, while cheering for outstanding results in 2010, it should be more concerned about the industry's future trends.
First, policy
As a sub-sector of the machinery industry, there are few policies specifically targeted at construction machinery. In 2008, affected by the financial crisis, the country launched a revitalization plan for key industries, involving construction machinery, and launched the “Planning Plan for Revitalization of Construction Machinery Manufacturing Industry 2009-2011â€, focusing on key components (hydraulic parts and transmission systems). Large machinery will be the focus of future development.
Another point is the recent re-manufacture of fire. In December 2009, Xugong Group, Zoomlion, Sanyi Group, Liugong, Tianjin Institute of Engineering Machinery, Wuhan Maxima and Caterpillar Remanufacturing Industry (Shanghai) Co., Ltd. entered the first batch of seven mechanical and electrical products The list of remanufactured pilot units will push China's construction machinery remanufacturing to the actual operation level. On May 31, 2010, 11 departments such as the National Development and Reform Commission jointly announced the “Opinions on Promoting the Development of Remanufacturing Industries†and proposed the promotion of remanufacturing development of construction machinery and machine tools, adding to the already noisy remanufacturing. Put the fire.
In fact, the real end of policy should stay in the downstream of construction machinery, such as policies for fixed assets investment, highways, railway investment, and regulation of the real estate industry, and not just at the industry's own policy level. The impact of 4 trillion investment on the industry is not over. In 2010, the central government's new input of 589.5 billion yuan in 2011 and 2012 will have a much higher driving force than 2010.
Second, the market
Expected industry revenue in 2010 will reach 400 billion, an increase of more than 25%, 2015 will reach more than 870 billion, the average increase of more than 17%, the overall market prospects are very optimistic, the growth rate of twice the GDP, the industry will usher in the next five years The peak of development.
When the sales of the whole machine are in full swing, we value the opportunities in the market. With the rapid sales of various models, the number of market shares has risen rapidly, and the parts supply and maintenance market will usher in a boom. Nowadays, major manufacturers are strengthening the post-market construction through agents, encouraging the use of formal products, hoping to obtain excess profits at the time of the outbreak of the market.
In the post-market, the valuable profit point is not only maintenance and spare parts, but also two mobile phone circulation markets. The basis for the benefits of the second handset is still a rapid increase in the number of products. Unfortunately, the second mobile phone does not have the opportunity to break out under the current conditions. The first is the lack of social assessment of the second mobile phone value evaluation standards, this standard is not a day or two to brains can be determined, as well as the training of industry appraisers and evaluation system construction, these factors need time to precipitate, but also need policy The promotion is followed by the lack of management measures for the collection of value-added tax on used equipment for construction machinery. As one of the most important factors in the operational aspect, the introduction of taxation policies is not a one-day event.
The future industry has broad prospects for development. Not only the current quantity of individual units, but also the diversification of profitable channels. In particular, the development of the post-market will attract more participants, create value in the service, and gain profits in the service may well become a new path for the industry's future development.
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