China's printing market segmentation

With the increasing demand for short-run color printing in various industries, color digital printing presses are a powerful complement to traditional printing equipment and have entered various fields. However, different application markets have different characteristics, so the demand for print products also has its own characteristics.

Market segmentation brings differentiation needs

(1) Printing House and Digital Express Printing Shop

Printing companies often receive short-run printing jobs. Although the print output is far from that of long-run jobs, it can usually reach hundreds of copies, and the delivery cycle is short. The color quality, color stability, The requirements for overlay accuracy and graphic clarity are also more stringent. Its customers not only have high demands on quality and cycle, but also are relatively sensitive to prices.

The digital quick-print shop has a wide range of business types, and it has a large number of unconventional and personalized printing jobs. The substrates are rich in materials, the printing contents are complex and changeable, and the printing format is diversified. Because most of its customers do not understand printing, their needs are divergent and ideal. Many customers use exquisite traditional print as the standard, and with high expectations, they seek high-quality, high-efficiency, and high-acceleration from digital printing shops. Sexual and professional services.

The above applications require high-quality digital printing machines. Not only do they require very good print quality and high printing speed, they can work at high loads, and the up-front investment costs and single-site printing costs are low. For text, graphics, Image color performance and accuracy guarantee requirements are extremely demanding. In addition, it needs to be able to provide a variety of print media, a variety of formats, especially large format support.

(2) Advertising Design Industry

The advertising industry often needs to output proofs for proofreading and communicate with customers through sample documents. Sample proofs are the standard for identification, and customers are provided with batch prints. This requires WYSIWYG. The results are consistent and can be output at each output. The sample drafts fully embody the designer's design ideas, and they can ensure that the final product's printing results are faithful and predictable, including color, texture, and precision.

Therefore, this field puts high demands on color digital printers with good repeatability and approaching traditional print quality. Since advertising company customers often need to advertise on different media, this requires the digital color printing press to support multiple substrates, and the device performance is stable. The advertisement layout is generally a full-text version, which requires edge-to-edge printing, which requires the device to have a large output format without wasting. In addition, the printing volume of the general advertising design industry is relatively large, so controlling the cost of consumables is particularly important.

(3) Publishers and newspapers

At present, with the popularization and application of information means such as the Internet, people have more and more extensive channels for acquiring knowledge information. At the same time, the output of books has also declined to a certain extent. Publishing on demand has entered people's lives, which has also made the publishing houses more and more demanding for color digital printers. High printing quality, high speed, and low cost are the pressing requirements of the publishing house for color digital printers. For newspaper companies, color digital printers also play an important role. In proofreading sessions, manuscripts can be used directly to print samples, eliminating the need for a film program and being a necessary means for achieving rapid printing.

Specialized color management, high printing quality, high printing speed, and low leaflet printing cost are the main appeal points for presses and newspapers for color digital printers.

(4) Design Institute, Planning Institute, Mapping Agency

With the help of computer-assisted drawing, the digitization and information level in the fields of design, planning, and mapping have been continuously improved, and the demand for print output has also increased. Most of them are engineering drawings, architectural renderings, urban plans, and maps, charts, maps of mines and mines, etc., of lines and color blocks, and they have a clear understanding of color stability, fine text and lines, repeated overprinting accuracy, Large-format and extended-format printing, as well as the stability and ease of operation of equipment operations, have raised higher requirements, and they have to take into account the output of drawings and the output of general office documents, and have low operating costs and long service life.

Differentiated demands expect professional solutions

What is your printing requirement? Is your demand perfectly satisfied?

Have you encountered this problem: You want to make hundreds of A3 pages of colored three-fold brochures. The results are told to either abandon the cost and then cut it after the imposition of the printing; or discard the design effect and use a digital press. Print a single page and then stitching.

Perhaps you have been distressed: how to solve the problem of spot color printing color instability? How can the fine text and lines be printed as clear and perfect as offset printing products, especially the overprinting of small texts and lines?

Have you ever seen a profitable thick cardboard or plastic sheet printing business from losing your hand because you cannot solve the problem of thick material printing?

If you are a designer, are you often distressed by the fact that the sample draft cannot accurately reflect your thoughts and cannot accurately communicate with customers?

More people may be the most troublesome: affordable, can not afford, high prices of original supplies make digital printing try difficult; equipment performance is unstable and have to rely on the service of digital printer suppliers for a long time, will own The "fate" is maintained in the hands of others.

A keen insight into market demand and a grasp of market development trends have always been a necessary magic weapon for merchants to win. Discover the market, actively cater to the needs of the market, and adapt to local conditions to innovate and develop, and develop their own market space. This is the key to the survival, development, and growth of the business. OKI Corporation, a high-tech company that has been focusing on the research, production, and sales of printers, fax machines, and other products, is deeply aware of this and has found its right place in the market for digital color printers that have long been in the smoke. . In early November 2005, OKI launched the C9800/C9600 A3 format professional color digital printing equipment. It appeared for the printing press users in different industries and different fields tailor-made cost-effective, professional intimate application solution.

In response to the specialization needs of printing houses and digital quick printing shops, OKI launched a digital printing shop application program and responded positively. The 1200-dpi VDC digital LED print head achieves high-precision output, which can perfectly protect the gracefulness of text and lines; 36-page/minute color high-speed printing and high-speed RIP processing functions for shorter printing Cycle, higher printing efficiency provides assurance; excellent color management ensures the accuracy and stability of color reproduction for four-color printing and spot color printing.

The range of 64-268 g/m2 for printing paper lays the foundation for expanding the range of print products and expanding service areas. The C9800/9600 has a lower price positioning in professional production digital color output devices with the same color print quality and efficiency, which reduces the initial equipment investment for digital quick printing shops and printing plants, and also reduces the number of users who want to invest in digital printing. The threshold. In addition, the features of C9600A3 format and long-width printing can directly print job cover and long paper plus pages, without additional purchase of related equipment, to achieve a multi-purpose machine, and effectively reduce investment risks.

C9800/9600 advertising design industry printing application program, with A3 plus side printing function to protect the advertising output of the printing format requirements. With excellent color management, it provides functions that are popular among design creators such as shadow coverage, spot color tracking, automatic color correction, automatic color registration, color editing, color addition, image management, and substrate material simulation. While ensuring high-quality, high-reproducibility, and high-stability color print output, user-friendly considerations have also been made in the cost of consumables. For example, with toner separation design, sheet-fed papers are low in cost; The paper-feeding design can effectively reduce the failure rate and reduce the maintenance cost. At the same time, OKI will sign consumables special-contract agreements for users with large monthly printing volume, which greatly reduces the cost pressure of consumables for users.

The high printing quality, fast printing speed, and low cost of leaflet printing are the firm commitments of OKI's C9600 publishing house and the newspaper's sample publication school to the users of the program. It can be directly output to newsprint and achieve WYSIWYG. OKIC9600 color output speed, low printing costs, sufficient to meet the printing requirements of the press. Publishers and newspapers use OKIC9600 to facilitate multiple proofreadings, as well as newspapers, brochures, and promotional materials.

In response to the printing needs of design institutes, planning institutes, and surveying and mapping departments, OKI launched a blueprint application program for design institutes. 1200 1200 dpi VDC digital LED heads with physical resolution can irradiate numerous beams of LED light vertically within 1 inch of each other. The spot diameter is about 10 μm, and a fine print shadow is formed at a pitch of 21.2 μm, so it can accurately overprint. , lifelike reproduction of small texts and slender lines. The 328mm x 1200mm print format makes large format printing easy. The ease of operation and the highly stable performance of the equipment make it easy for non-professionals to use it, without having to consider the specialization requirements of operators for frequent adjustments, fault handling and maintenance. The adaptable range of printing paper 64-248g/m2 and the low price of original consumables make the printing of professional drawings and daily office printing the best. OKI's color digital printers have also been recognized by many engineering design and planning industry users due to the features of environmental protection (printing without odor), good media applicability and high cost-effectiveness, as well as low cost of use and maintenance.

Although OKI Company is currently only launching corresponding personalized application solutions for these industries, through the user survey, we were pleasantly surprised to find that OKI's C9800/9600 has appeared in the offices of government enterprises. These government office enterprises often print color files. The printer's speed and load capacity requirements are high. At the same time, requirements are placed on the convenience of the output device. Due to the limited office space, light and compact requirements were placed on the appearance of the press. Laser printers have become the preferred choice for government offices with their faster print speeds. After market inspection, the OKIC9800/9600 is able to meet the needs of the office, and the cost-effectiveness of the production-type color digital output devices has been achieved by most users. As a result of this recognition, there have been some cases in which procurement staff of government office companies hold advertisements for OKI's printing press products and come in for goods.

OKI entered the Chinese market in 1985. Over the years, it has always been adhering to the principle of value-added for users. It has comprehensively strengthened the technical research, product development, and marketing service system construction in China, striving to provide Chinese users with more superior performance and more reliable quality. , more complete variety, better service printer products. Today, OKI's excellent application programs for digital fast printing shops, advertising design industries, publishing newspapers and engineering design, planning, surveying and mapping industries are the best proof. It can be said that OKI Corporation is committed to further promoting the popularity of low-end color production digital output devices. With the help of more entrepreneurs to conduct business with lower operating costs, it is an excellent answer for users.