China's construction machinery industry continues to increase its export level

China's construction machinery industry has witnessed the prosperity of domestic brands that have been exported overseas. In fact, in recent years, the construction machinery industry in China has been developing rapidly in the global construction machinery industry. It is understood that both the sales volume and sales volume of construction machinery in China surpass the United States, Japan, and Germany to rank first in the world; the self-sufficiency rate of construction machinery in China has increased from about 70% during the “Tenth Five-year Plan” period to more than 80% currently, gradually Realize the leap from manufacturing to creation. Including loaders, excavators, truck cranes, road rollers, forklifts, bulldozers, and concrete machinery, a large number of engineering machinery products have leapt to the top in the world, and China has become a truly world-renowned engineering machinery manufacturer.

Two sets of 180 environmental protection mixing station after 88 days of installation and commissioning, started in Qatar, Doha Newport. The successful SANY Environmental Mixing Station was successfully exported overseas for the first time.

On January 8, Zoomlion (9.59, -0.01, -0.10%) Concrete Machinery Co., Ltd.'s first 40-m boom truck was unveiled in Burma and officially delivered to customers. The Zhonglian 40m jib pump truck delivered this time is the first 40m jib pump truck sold by China United in Burma and the longest jib pump truck in Burma.

On the evening of January 10th, Shantui Machinery's first export rotary drilling rig, Shante SER22, was shipped to Singapore in Tianjin Xingang.

On January 18, at the dawn of the Chinese Dragon Year, six 1004 "Feng River" 900, "He River" 904, and "Feng River" 1004 four-wheeled tractors traveled to Madagascar with the profound feelings of the Changlin people. It opened the prelude to the export of large-scale wheeled tractors of the “Ruihe River” in 2012 to foreign markets.

China's Accession to WTO Affected China's Engineering Machinery to the World In 2002, China joined the World Trade Organization. The expert analysis pointed out that after China's accession to the WTO, as the advanced technology, management, and capital of developed countries enter the Chinese market, competition in the industry has intensified. Judging from the overall development trend, due to the introduction of advanced foreign resources, China has greatly promoted the innovation of China's engineering machinery product technology, accelerated the adjustment of industrial structure of the construction machinery industry, the adjustment of product structure, and the transformation of enterprise operating mechanisms, further pushing the company to the international level. market. It was in 2002 that Chinese construction machinery companies ushered in the first year of internationalization. Sany Group took the lead in selling its products overseas, creating a precedent for the export of Chinese construction machinery. Immediately afterwards, the Chinese Construction Machinery Corps launched its overseas market. Mass offensive.

In the ten years after its accession to the WTO, the export method of Chinese construction machinery has shifted from foreign trade companies to self-operated exports; the move from proprietary labeling to the export of the company’s own brands; and the shift from the main export to the third world countries to developed and sub-developed countries; exports The region turned from guerrilla warfare to position warfare; the sales model shifted from direct selling to agency. At the same time, in the process of developing overseas markets, the quality of product performance has also been continuously improved, intellectual property awareness and independent innovation capability have been continuously strengthened, overseas sales channels and service networks have become increasingly perfect, overseas investment and capital operations have increased, and China’s construction machinery industry as a whole The strategic layout has taken shape.

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