Audi creates a number of sales records

In the first ten months of this year, after exceeding its full-year sales last year, FAW-Volkswagen Audi continued to write a new record for the high-end car market in China in November 2012 with a monthly sales volume of 37,396 units. At the same time, the sales volume of the new generation Audi A6L and Audi Q5 made a record high in the single month, and the overall sales volume of the domestically-made models also hit a record high. As of November, FAW-Volkswagen Audi had accumulated sales of 367,978 vehicles in 2012, a year-on-year increase of 31%. The leading strength of "China's No. 1 premium car brand" has once again been confirmed.

In November, the FAW-Volkswagen Audi sold domestic auto models for the first time to exceed 30,000 vehicles (30,295 vehicles), creating a new high. The new generation of Audi A6L has continued its strong performance since its listing. Its single-month sales exceeded 12,000 units once again, and the highest sales record of the high-end C-class sedan market was refreshed with 12,624 units of sales. Although the market competition environment has become more complex However, the all-round performance of high-end medium-sized luxury Audi SQ Audi Q5 monthly sales remained close to 10,000, reaching 9,436, an increase of up to 63%, also created a new sales record for this segment; the new Audi A4L market performance is robust The sales volume is maintained at more than 8,000 vehicles and continues to defend the position of the top-grade mid-size sedan.

From January to November of this year, Audi brand imported cars have sold 72,229 vehicles, an increase of more than 40% compared with the same period of last year, and the proportion of imported vehicles in total sales has increased to nearly 20%. In this regard, thanks to the launch of a series of individual sports models such as Audi A1 Sportback, Audi A4 allroad quattro, Audi RS 5 Coupé, Audi Q5 hybrid quattro and Audi S8 this year, on the other hand, it also benefits from FAW-VW Audi's long-term The continuous market cultivation and recent years provide users with diversified and rich marketing experience activities.

The high-end urban SUV Audi Q3 has been enthusiastically sought after by the young fashion crowd since its launch in July. The market performance far exceeds expectations. In order to let more consumers come into contact with the Audi Q3's exquisite agility, the Audi Q3 users who have booked Audi Q3 at the FAW-Volkswagen Audi Franchise dealership will have the opportunity to participate in the Audi Q3 Fun Experience Season: lucky users can not only be in the snow and ice. In the test drive, they will try their skills and have the opportunity to be invited to attend the 100th commemorative event of “Red Show GRAZIA” – the Audi Q3 Smart Night, to experience the top events of the Chinese fashion industry.

It is worth mentioning that due to the continued strong performance in the North American market and the recovery of the European market, the sales of the Audi brand in the global market from January to November this year have also exceeded the sales record of last year, reaching 1,344,750 units. , a year-on-year increase of 12.7%. In November, Audi brand models sold worldwide at 123,600 vehicles, a year-on-year increase of 10.9%, of which the performance in the North American market was particularly prominent, with US sales increasing by 24.4% year-on-year, while in Canada and Mexico, the increase was even close to or exceeding 30%.