Three contend for the high-end light truck market to reignite

A light truck called Kai Rui "upgraded version" has recently attracted people's attention.

Some colleagues have identified Jiangling as a disguised propaganda. Jiangling said that this is an optimized version of the high-end light truck Kai Rui, and some people say that this is a modified version of Kai Rui. There are many opinions.

However, in the interview, each party agreed that the high-end light truck market is full of war. Just a few months ago, the Omar Cummins version of the global market, Jianghuai Shuai Ling also accelerated the promotion of the line under the intensity. Jiangling, Jianghuai, and Futian, the main forces of the three high-end light truck markets, are moving from behind the scenes to the stage.

Jiangling "has looked up;

It is reported that the new Kairui upgraded version is the crystallization of Jiangling’s high-end light trucks launched last year to further enhance the configuration and performance.

Ye Mingxin, deputy general manager of Jiangling Motors Sales Co., Ltd., told the reporter of the Commercial Vehicle World Network: “Our goal is to consolidate Jiangling’s dominant position in the high-end light truck market. Kai Rui’s upgraded version not only adopts a new metallic paint appearance in appearance. Imitation mahogany interior design; in terms of performance is fully optimized, adding power windows, remote control locks and Other functions.

With good products, there are no good channels that are critical.

"In terms of marketing, Jiangling Kairui took a customer-friendly approach, which enabled customers to feel the sincere service of Jiangling and bring a good reputation to Jiangling. Besides, in addition to 4S stores, our distribution channels have expanded to hypermarkets. Ye Mingxin expressed that he hopes that more users can understand Jiangling's products and have more choices in purchasing.

The reporter learned that Jiangling Kaiyun and Shunda had had price promotions some time ago. Does this mean that Jiangling’s high-end status also “decreases prices?” Some believe that Jiangling’s last year and this year were for Kaiyun, JMC and Shunda series. The continuous price reduction is actually giving way to Kairui’s sales. “Kairui has two kinds of wide body and narrow body. The launch of the narrow body is intended to consolidate the existing unit customer groups. The wide body Kai Rui is a subdivision. The market's initiative to expand and attack, for more retail customers to come to buy. ;

In response, Ye Mingxin stated that Jiangling insists on positioning in the high-end market and will not consider launching economic products. “Especially, with the promotion and use of the State III products, the cost of other companies is increasing, but for the Jiangling light truck that already meets the national III emission requirements, we have almost no increase in cost. In contrast, JMC’s natural price/performance ratio is natural. It improved.

Futian Ming Xiu plank road Jianghuai darkness Chencang

In the high-end light truck market in which Jiangling is occupying half of the country, Futian and Jianghuai are not to be outdone.

On April 20th this year, Futian Oumac C, carrying the Cummins ISF Euro IV engine, held a global launch ceremony. This is the current high-end model of the Omar light truck. The reporter learned from Beiqi Futian that Omar C has been put into use in some parts of China and is expected to be fully listed in September this year.

In fact, as early as the beginning of the year, Fukuda executives said that in 2009, we must vigorously promote the promotion of high-end light trucks. According to Jiang Feng, director of Legendary Brand Communications of Foton Omarkosap, “In the second half of the year, 4S stores built with new images will be added in some areas. The services will also be upgraded accordingly. We will pass the service channels. To extend the image of the terminal by delaying the promotion of return visits by old customers and active training.

In the face of this year’s severe economic situation, Jiang Feng stated that the current market share of Omar is about 10%, and its sales have been increasing year-on-year and on a quarter-on-half basis.

Compared with the promotion of Futian's fanfare, Jianghuai appeared to be somewhat obscure. It still maintained a low-key posture, and there was no big move in external communication. “In improving the product line, this year Shuai Ling mainly introduced gas brakes. Du Junchao, marketing researcher of JAC Commercial Vehicle Marketing Co., Ltd., said: “In terms of sales promotion, we mainly adopt terminal sales and direct sales. Target offline promotion. According to reports, currently Shuai Ling sells an average of about 1,000 vehicles a month.

Or vigorously, or actively promote, or special attack, Jiangling, Futian, Jianghuai three each have their own moves. Behind the fierce competition between the parties, the domestic light truck market is slowly evolving from the low to the high end. Du Junchao said with great confidence that with the encouragement of the policy, the capacity of the mid-to-high end market will become larger and bigger, and this time should not be too far away.