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In the shadow of the global auto market, the Middle East market has become the first to break the silence due to its strong purchasing power. On July 2, 2009, Zhengzhou Yutong Bus and Kuwait city bus signed an order for a total of RMB 100 million in 175 bus buses. It can be seen that in the current economic environment, inexpensive and affordable Chinese products have become the first choice for customers in the Middle East.
November 30, 2009 Dubai, United Arab Emirates: The United Arab Emirates and Saudi Arabia have invested heavily in expansion of public transport networks, showing the great potential of the strong recovery of the commercial vehicle market in the Middle East in the global economic downturn.
It is estimated that by mid-2010, there will be more than 1,725 ​​buses in Abu Dhabi, and only 12 buses served public transportation in this area a few years ago. This change is the best epitome of the rapid expansion of regional public transportation services; In Dubai, the Transport Authority (RTA) continues to expand public transport services, adding more routes to connect new subway systems, investing 845 million dirhams in June 2009 to purchase 518 public transport vehicles; international public transport in Riyadh, Germany Expert LRTC was invited to develop a management plan for public transportation in the Saudi capital.
Some research institutions predict that sales of commercial vehicles in the Middle East will increase by 21% from 2008 to 2010, and the growth rate of commercial vehicles in the Gulf region will reach 33% by 2012. In recent years, the trend of development has been very fierce. Some distributors' sales volume reached only three times of the total sales in 2007 in 2008 alone. As well-known global manufacturers have increased investment in the Middle East to shorten transportation costs, sales of commercial vehicles in the Middle East are expected to reach US$10 billion by 2011.
According to Middle East Commercial Vehicle Exhibition China representative office - research Sinoprof marketing personnel found that stable growth of large-scale public works in the Middle East, livelihood projects, reconstruction projects as well as local construction, shipping, tourism, retail and service industries It also promoted the demand for commercial vehicles such as passenger cars, trucks, and special vehicles. Dubai has the largest number of projects in the world, and thus the demand for engineering commercial vehicles ranks first in the world. At present, China's "Liberation" brand truck has become the choice of most construction companies; in terms of transport vehicles, India's "Tata" brand cars currently occupy the vast majority of the market. However, with the implementation of the Labor Protection Act of the Dubai Department of Labor, more and more companies will choose inexpensive Chinese cars.
In addition, Dubai is stepping up its infrastructure for public transport. By 2015, the Dubai Transport Authority plans to increase the use of public transport in Dubai from the current 5% to 30%. Currently, the Dubai Transportation Agency is planning to purchase a large number of buses, while Mercedes-Benz and Neoplan have occupied half of the bus market in Dubai.
The major commercial vehicle manufacturers in the world are also keeping an eye on the Middle East market. No one is willing to miss out on this emerging business opportunity. All indications indicate that the Middle East is a quality market where the commercial vehicle industry has recently emerged with huge purchasing power.
Scania of Sweden set the first vehicle assembly center in Dubai in the Jebel Ali Free Zone in Dubai on May 18, 2009 to take the initiative in the Gulf market. When the Dubai Transit Authority RTA announced plans for 1616 bus bus purchases, Mercedes-Benz first took orders for 260 buses. RTA announced in May 2009 that it hopes to increase the use of public transportation from the current 10% to 30% and gradually privatize the public transport system. As a result, more and more fleets will join the public transport system. This will bring A huge amount of purchases. In February 2009, the aviation giant Emirates Airlines announced that it will expand the original airport and build the world's largest passenger and cargo dual-use airport in the Jebel Ali Free Zone. The demand for airport special vehicles brought by this project will also reach historical peak.
At present, many Chinese companies have established dealers or offices in Dubai to meet the huge demand in the Middle East. In the passenger cars on the streets of Dubai, a large number of Chinese brand buses have begun to appear, such as “Golden Dragon†and “Yutongâ€. In recent years, China is also trying its best to improve the quality of commercial vehicles and their accessories, making them more internationally competitive and able to take a larger share in the international market.
Commercial Vehicles Middle East exhibition will provide a unique platform for the region's business contact, you open the door of hope in the global economic downturn.
1. Introduction
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