Tangshan market opened for heavy truck manufacturers to grab seats

According to statistics, the national heavy truck market is the best in Hebei Province, and Hebei Province has a heavy truck market in Tangshan.

On the eve of the two sessions this year, the State Council approved the construction plan for Shougang Caofeidian. This “construction banquet” of economic construction has attracted the attention of many businesses. For a time, the construction units and car users have gathered in Tangshan, and many heavy truck manufacturers have also listed Tangshan as a key market.

How big is this table "Feast"?

How heavy is the Tangshan heavy truck market? According to statistics, by the end of February this year, Tangshan heavy trucks had 22,705 social trucks and 15,150 trailers. According to Tangshan heavy truck dealers, Tangshan heavy-duty truck users are updating quickly. In other regions, the number of vehicle users has been updated for four or five years, and the update time for the user vehicles in Tangshan is one or two years, up to a maximum of three years. The used cars that were replaced went to the Northeast and Inner Mongolia. Last year, there were more than 5,000 license plates on Tangshan heavy-duty trucks, plus a total of about 8,000 license plates on the trailers.

It is understood that manufacturers such as FAW Jiefang, CNHTC, Shaanxi Auto, and Auman are able to take away hundreds of millions of yuan of sales each year from Tangshan. Hebei Sanhe County Hongchang Tianma Refit Factory and Henan Huajun Automobile Refitting Plant take about 100 million yuan in sales from Tangshan each year. Such a rich "feast", which manufacturers do not covet.

Liberated Market War

Tangshan is a traditional market for the liberation of trucks. The annual sales volume has increased, but the market share has been declining. On March 21st, FAW Trade Corporation held the promotion conference of “New Aowei” in Tangshan, inviting more than 200 customers to attend the meeting. Liberation general assembly plant, engine plant, and refitting plant leaders and technicians all participated. Such product promotion conferences and user forums will be opened several times a year to understand the changes in user vehicle requirements. Liang Yuzhong, manager of Tangshan Jidong Liberation Commercial Vehicle Sales Service Center, said that last year he received more than 60 person-times interviews with liberation manufacturers. Now, the leader of FAW Trade Corporation has to call two or three times a week to understand the dynamics of the Tangshan heavy truck market. Sometimes he can also receive a call from Xu Xianping, the general manager of FAW-Liberation.

Dongfeng initiates the Battle of Bohai Sea

Dongfeng Motor has always had a good performance in the heavy truck market in Tangshan, but it was eaten by Shaanxi Auto and Heavy Truck in the fast-growing market last year. Because there are mineral resources in the mountains of northern Tangshan, a number of large steel companies in the central plains, a port project in Caofeidian in the south, and Tianjin Binhai New Area in Tanggu, Tianjin, it was recently announced that large oil fields have been discovered in Jidong, and the demand for heavy trucks in these markets has been linked. one slice. In order to regain lost ground, this year Dongfeng Commercial Vehicle Cooperative Engine, Houqiao and other supporting plants initiated the Bohai Rim campaign.

These manufacturers rent office space in Tangshan, and conduct market research while designing a marketable heavy truck product. At present, the Dongfeng Bohai Campaign has achieved initial success and the introduction of new products is very popular. In early March, a user signed 60 heavy truck orders.

Heavy truck, Shaanxi Auto and Auman split equally

In the year 2000, China National Heavy Duty Truck designed a high-power road dump truck for Tangshan. By the end of 2006, it had achieved major breakthroughs. Even once, heavy trucks once stood out.

The leaders of Foton Motor Company, including General Manager Wang Jinyu, have repeatedly visited Tangshan to research the changes in the heavy-duty card market. Targeted products have been introduced, and they are welcomed by consumers for their features of “draw and run and eat less grass”.

The leaders of Shaanxi Auto discovered new business opportunities in the investigation and research, and organized technical personnel to develop dump trucks for mine pits, which are quite popular with consumers.

By the end of April, these manufacturers had sold more than 600 vehicles in the Tangshan market this year, and were in a state of serious shortage of products. Especially for modified cars, although the stores of these manufacturers have reserved goods for the spring sales season in advance, users still have to wait in line for a couple of months to get the car.

Uprising Red Rock

Since the second half of last year, the leaders, technicians and market developers of Chongqing Hongyan Automobile Company have come and go between Tangshan and Chongqing. In December last year, Hongyan built a 4S store in Tangshan, launched a marketable product, and quickly opened up the situation. Now, users have to wait for a long time to buy a Red Rock dump truck. Relevant personnel predict that Hongyan Automobile is expected to become the "most growing" model in the Tangshan market.
Tangshan heavy truck market "feast" scent attracted nearly all heavy truck manufacturers in China, Jianghuai Gefa, South Steam Lingye, Shanghai Huizhong, Baotou North Mercedes-Benz and other heavy truck type in Tangshan have sales. The competition in Tangshan market will become increasingly fierce.

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