Show the "Wei" force to liberate the engine division to achieve the first quarter of the door to open

In 2019, the FAW Jiefang Engine Division started its sprint and exerted its strength. It focused on technological innovation, product development, production organization, resource guarantee, quality improvement, management optimization, brand building, market development, etc. around the three major challenges. In the first quarter, the company achieved a good start in the first quarter with good business performance: product sales and main business sales revenues all reached the stage goal. The market share of Xichai Aowei 13 liters remained the first, total asset turnover rate and total assets. Contribution rate and profit margin continue to rank first in the industry.

Market leading sales growth momentum is strong

Since the beginning of this year, all the front lines of the FAW Jiefang Engine Division have faced the pressure of the economic environment and have taken the opportunity to seize the market opportunity.

FAW Jiefang Engine Division

At the beginning of the new year, the leaders of the business unit went to the market to conduct face-to-face communication with OEMs, distributors and key users, and conducted research and analysis on changes in policies and regulations, market trends and user needs, and systematically deployed product announcements, brand marketing, and channels. Construction and terminal maintenance work, to fight the battle of the market.

The marketing service team continues to fight at the forefront of market development, and conducts product promotion activities for strategic market and potential market planning. It analyzes the car purchase decision process around system users, draws value curves for different needs, and does a good job in pre-sale, sale, and first-end. Full service for every order.

In the FAW market, Xichai machine with liberation of heavy-duty trucks continued to lead the market, sales reached 45,000 units; in the social market, traditional products and strategic new products more power, sales share increased steadily; in overseas markets, export sales increased by 53.7 %, brand influence is significantly enhanced.

The multi-product products showed a high growth in high base. The sales volume of Xicai Jinwei 4DB engine increased by 42.2%, and the sales volume of Xichai Aowei 11 liters increased by 43.2% and 31.3% respectively. The new products such as Dachai DH also performed in the market. Strong growth momentum.

Xichai Aowei products

Innovation leads to a number of scientific and technological achievements

While the product sales volume has grown steadily, FAW Jiefang Engine Division has driven technological innovation with mechanism innovation and management innovation to stimulate the vitality of enterprises and accelerate the transformation from technology-oriented to technology-led.

The 10th Science and Technology Innovation Conference held on the second day after the Spring Festival will not only further clarify the science and technology development strategy of the FAW Jiefang Engine Division, but also encourage the employees to “work hard to win” by commending the advanced collectives and individuals such as science and technology heroes. Strive to win the marathon of technological innovation."

Under the guidance of the unified goal, Forward-looking Technology Research Institute, Engine Development Department, and Engine Development Department 2 will take full advantage of their respective strengths, aiming at the international advanced level and cutting-edge technology of the industry, achieving a number of innovations and realizing application transformation. In January, the self-developed common rail products were successfully applied to non-road mechanical power products; in March, the self-developed turbochargers passed the final review. According to authoritative experts, these two innovations have reached the international advanced level.

On March 21, 2019, Liu Ruijun’s post-doctoral opening report was held. The FAW Jiefang Engine Division launched the “Research on the Improvement of Main Parameters of Diesel Engines Based on Sound Quality Improvement” to further foster scientific and technological innovations.

Efficiency leading deep mining management potential

On January 26, 2019, the FAW Jiefang Engine Division held a mobilization meeting to “reduce costs and fight hardships”, implement the requirements of China FAW Group Corporation and Liberation Company, set high annual targets, and issue task books for reducing costs and expenses to various departments.

At the same time, all fronts acted immediately, using scientific methods to tap potential, improve efficiency, "open source" and "throttle" in a two-pronged approach, systematically promote cost reduction work and enhance corporate profitability.

Xicai Jinwei products

Around “open source”, relevant departments optimize their working methods and business processes in accordance with the principle of “efficient and easy to implement”. On the one hand, they scientifically prepare scheduling plans, control the rate of input-output differences, optimize inventory structure, accelerate asset turnover, and improve efficiency and efficiency. On the other hand, scientifically allocate information, network, service and other resources for market layout, focus on the optimization of product structure while increasing the sales expansion, and achieve the purpose of efficiency increase through the sale of products with strong profitability.

Around the "throttle", all lines of personnel start from the actual situation, in the management, marketing, production, technology, quality and other aspects of multiple measures, widely apply new technologies, new processes, new materials, optimize product design and performance parameters, grab Target cost management, key material analysis and production site management, coordinating key projects such as procurement cost reduction, production cost reduction, and logistics cost reduction, and enhancing cost competitiveness while ensuring product quality advantages.

Reading volume: Source: Chinese network of truck: Siri

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