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On October 31, the China Insurance Industry Association (referred to as the "China Insurance Association") and the China Association of Automobile Repair Industry (hereinafter referred to as "the two associations") jointly issued the zero-to-zero ratio data system. It is worth noting that among the seven models under investigation by Shanghai Volkswagen, four were on the top five in the list of "zero-to-next ratio" and "common parts affordability index." There is no lack of such models as Ling Du, which has driven up the sales volume of vehicles through price cuts, and then the price of commonly used accessories has increased significantly. This means that the loss caused by the vehicle's price cuts is being compensated by the vehicle manufacturers by increasing the prices of aftermarket parts.
"Zero integral ratio" is the ratio of the total price of vehicle accessories to the sales price of the entire vehicle. It can intuitively reflect the difference in the maintenance cost of different types of vehicles. The common popular saying in the industry is that "all the price of all parts of a car can add up to several units. car". Comparing April's data, there were 60 models with an increase in the zero-to-zero ratio of the automobile, with 29 models falling, and the remaining 11 models had no change in data. Among them, the top five models with a relatively large increase rate of zero-to-average growth were 21.65 percentage points higher than the average, and the price of all accessories corresponding to the vehicle rose by an average of 29,525.37 yuan. Compared with April, the increase ranged from 6% to 10%.
What attracts people's attention is that SAIC Volkswagen's three models - Tiguan, Polo and Long Line - occupied the top five positions in the increase. Among them, the Tiguan zero-to-zero ratio increased by 22.18 percentage points, which means that the total price of parts and components of Tiguan increased by a price equivalent to 22.18% of the vehicle price.
Similarly, SAIC Motors Volkswagen still occupied three seats in the top five of the “common parts affordability indexâ€. Among them, apart from Tiguan and Polo, SAIC Volkswagen Lingdu also ranked at 7.32%. It is worth noting that Ling Du has experienced an abnormal increase in sales after the sharp decline in sales volume this year. Market monitoring shows that its sales growth is obtained through substantial vehicle price cuts and loss of profits. The price reduction of the entire vehicle and the increase in the price of accessories means that, at least on Lingdu, SAIC-Volkswagen is compensating for the price of the commonly used spare parts for the consumers in the after-sales service through the loss of walls outside the wall. Losses caused by car price cuts.
It is reported that the Volkswagen models, which have always been known for their price increases and firm prices, have fallen completely on the bottom line, and SAIC Volkswagen is particularly prominent. Since the beginning of this year, SAIC-Volkswagen’s flagship models have seen price cuts at different levels in the sales terminal. Due to the declining competitiveness of the models and the pressure from competing products, the main sales model Tiguan and Passat offer more and more favorable promotions, among which the Passat terminal offers More than 30,000 yuan has already passed, and dealer-level news about selling cars to lose money has continued to spread.
As all the data of the China Insurance Association is based on the retail price of the original spare parts disclosed in the 4S shop authorized by the OEM, therefore, from the trend of SAIC Volkswagen's zero-to-zero ratio and the common accessories index rising, we can use the accessories. The increase in prices to increase the profitability of the after-sales chain is becoming the main way for SAIC-VW to reduce the loss of the entire vehicle.
As can be seen from the details of the 100 models of the entire automobile zero-to-over 100 index system, compared with April, the zero-to-total ratio of the other three models of SAIC-Volkswagen is also in an upward trend. Among them, Long Yat increased from 283.44%. To 290.98%, Santana increased from 302.81% to 310.08%, and Passat increased from 234.02% to 245.61%, an increase of 11.59 percentage points, an increase of 4.9%, and it was the fifth largest SAIC-growth SAIC Volkswagen Group. Not far away.
From the overall data, on the basis that the previous two data have achieved a certain degree of decline, the zero overall ratio of the 100 domestic hot-selling vehicles announced this time and the common parts burden index all showed a certain increase. Among them, the zero-to-zero ratio of automobiles is 329.50%; the index for the cost of common accessories is 15.07, compared with 327.95% and 14.92 respectively in April of this year.
Since the first zero-to-good ratio index was released in 2014, this is the eighth time that the two associations have jointly issued zero-to-good ratio data (annualized in April and updated in October). In October 2016, the two associations upgraded the separate zero-to-ratio index to a three-digit “auto zero-to-comparison 100 index systemâ€. The three indices were “zero index for automobiles†and “consumer’s common parts burdenâ€. The Index and the Consumer Confidence Index cover the whole process from buying a car to using a car to keeping a car. "100" means that the survey sample consists of 100 models with the largest amount of retained data and sales figures in the previous year.
In this statistical analysis, the Mercedes-Benz continues to top the list. The highest model of the 100 sample models is the Beijing GLK class, with a zero-to-zero ratio of 827.58%; the lowest model is the Lifan 620 with a zero-to-zero ratio of 155.12%. For the common parts burden index, the highest model among the sample models is Beijing Mercedes-Benz C-Class, and the commonly-used parts affordability index is 27.80; the lowest model is Haval H6, and the commonly-used parts affordability index is 9.30.
The analysis of the two associations pointed out that the partial ratio of some domestic and joint-venture models remained low, the overall ratio of some high-end brand models and the price of high-end imported brand Auto Parts remained high.
The ratio of the "conservation burden index" is the cost that a vehicle owner needs to maintain every hundred kilometers. In this statistics, the highest maintenance index model is the Audi A8, the maintenance index is 40.80; the lowest model is the Great Wall C30, and the maintenance index is 5.24. The analysis pointed out that the self-owned brand models have lower values ​​on the three indexes.
Schedule 1: The first five models of the ring increase ratio
Model Name Automobile Zero Ratio Index (%) Automobile Zero Ratio Index (%) Growth Value Growth Rate
(201704) (201710)
GAC Mitsubishi Jin Hyun 347.99 381.61 33.62 9.66%
SAIC Volkswagen Tiguan 284.19 306.37 22.18 7.80%
SAIC Volkswagen Polo 349.45 371.06 21.61 6.18%
Dongfeng Nissan Sylphy 350.52 366.62 16.10 4.59%
SAIC Volkswagen Longxing 254.99 269.75 14.76 5.79%
Schedule 2: The first five models of the chain’s most commonly used accessories burden index increase
Model Name Common Parts Burden Index Common Parts Burden Index Growth Value Growth
(201704) (201710)
Guangzhou Automobile Mitsubishi Jin Xuan 11.91 17.99 6.08 51.05%
SAIC Volkswagen Polo 15.66 17.63 1.97 12.58%
Dongfeng Infiniti Q50L 20.87 22.98 2.11 10.11%
SAIC Volkswagen Tiguan 15.07 16.37 1.30 8.62%
SAIC Volkswagen Lingdu 12.28 13.18 0.90 7.32%
Schedule 3: Ten models with the highest maintenance index
Model Name Maintenance Index (201710)
Audi A8 40.80
Mercedes-Benz S-class 35.71
FAW Audi Q5 30.26
FAW Audi A6 29.42
BMW 7 Series 24.95
Shanghai GM Cadillac CT6 23.92
Mai Rui Bao 23.79
Beijing Mercedes-Benz E-class 23.17
Oncoway 23.13
FAW Audi Q3 23.01
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