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In order to understand consumer demand and views on automotive electronics products, an online survey was launched and 362 valid questionnaires were collected. Judging from the degree of understanding of the car body/vehicle automotive electronics products, over 60% of people understand the body/vehicle automotive electronics products, and they know very well about 18.8%...
Automotive electronics is the general name for the vehicle body's electronic control devices (front loading) and vehicle-mounted automotive electronic control devices (post-installed). The most important role of automotive electronics is to improve the safety, comfort, economy, and entertainment of cars. Today, the degree of automotive electronics is seen as an important indicator of the level of modern automobiles. So, as a consumer, how much do you know about automotive electronics products? What automotive electronics products will you assemble for your car? To understand consumer demand and perceptions of automotive electronics products, Sina Automotive Channels and Xinhuaxin International Information Consulting ( Beijing) Co., Ltd. jointly launched this online survey and collected a total of 362 valid questionnaires.
The basic situation of the respondent
Among the respondents who participated in the survey, the owner accounted for 87.3%.
Judging from the degree of understanding of the car body/vehicle automotive electronics products, more than 60% of people know about the body/vehicle automotive electronics products, and they know very well about 18.8%.
From the age distribution, the respondents aged 26-30 accounted for 29.8%, followed by 31-35 years old, accounting for 23.8%.
From the perspective of the model configuration of the respondents, the standard models accounted for 38.1%, the models with middle models accounted for 27.3%, and the high models accounted for 21.8%; only 10% of the respondents were non-vehicle owners.
Increasing complexity of automotive electronic systems can not be ignored
With the increasing complexity of automotive electronic systems and people’s greater understanding of car body/vehicle automotive electronics products, people are increasingly demanding the economical, comfortable, manoeuvrable, and entertaining nature of car use, and car safety is becoming more and more important. Focus of attention. Then, what performance do the respondents value most when buying a car? The survey results show that more than 40% of the respondents believe that safety issues cannot be ignored, and among them, car owners with high models are most concerned about the safety of cars. Among the owners of the standard models, 37.0% of the respondents valued the economy of the car in addition to the safety of the car.
Body Automotive Electronic Devices Affect Overall Performance
Through further analysis, 47.8% of the respondents believe that vehicle body electronic devices have a greater impact on the overall performance of the model; 18.0% of respondents believe that it is very large.
Body stability control system device is indispensable
The technical content and quantity of electronic devices in automobiles are an important indicator of car performance. Many functions such as the vehicle body stability control system, ABS, tire pressure detection device, cruise control and vehicle central control locks are now regarded as standard configurations. 94.5% of consumers pay special attention to braking force distribution EBD/CBC.
40% of respondents requested additional car-mounted automotive electronics when buying a car
With the concept of entertaining driving deeply rooted in people's minds, car-mounted automotive electronics products have become increasingly popular with people. 40.3% of the respondents said that they would be required to add car-mounted automotive electronics when buying a car.
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