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In 2017, the lighting network has set a number of high-profile initiatives, from more than 500 franchisee stores, registered luminaire dealers over 30,000, daily transaction volume of more than 10 million, to the Sichuan-Chongqing operation center to establish licensing and joining The successful conclusion of the business conference, and then signed the international film star, Miss Wen Bixia, once again confirmed the brand strength of the light network, bringing new sales to the Internet lighting sales, the lighting industry O2O platform leader in the 2017 brand strategy of the lighting industry At the press conference, it was announced that in 2017, the lighting network will solve the pain points of the lighting industry by changing the new model and the new two modes of marketing, and realize the diversified win-win situation of the industry; a number of specific measures and strategic layout, each of which is current The new exploration and new development of the O2O model in the lighting industry means that the position of the industry platform leader of the lighting network will be more stable. In 2017, the lighting network has set a number of high-profile initiatives, from more than 500 franchisee stores, registered luminaire dealers over 30,000, daily transaction volume of more than 10 million, to the Sichuan-Chongqing operation center to establish licensing and joining The successful conclusion of the business conference, and then signed the international film and television superstar Miss Wen Bixia, once again confirmed the brand strength of the lighting network, bringing new vitality to the sales of Internet lighting, creating a win-win situation online and offline. Thousands of people attending online viewing As the industry leader, every time the lighting network moves, it will receive much attention. It is reported that on the day of the conference, more than 1,000 dealers from the lighting industry from all over the country came to participate in the conference; and in order to let more people understand the new trend of the lighting industry in 2017, the lighting network also carried out Live webcast. According to statistics, the maximum number of simultaneous online users reached more than 10,000, and the degree of attention of the light network is evident. The signing of 113 franchisees on-site also shows the recognition of the lamp network in the industry. Star endorsement brand promotion again upgrade It is reported that in 2017, the light network in the brand promotion is fully upgraded. In addition to heavy gold and Hong Kong film star Wen Bixia as a celebrity spokesperson, also signed CCTV, becoming the industry's first O2O platform to achieve strategic cooperation with CCTV. The generous investment in brand promotion will also bring a significant increase in brand influence to the lighting network. With the increasing exposure, the light grid has become the platform of choice for many lighting dealers. Liang Xikun, the CEO of the new model of the four major channels, said that after in-depth investigation of the pain points of the lighting industry dealers, the lighting network has been greatly innovated in the platform model in 2017, through the design of B2B procurement customers, O2O distributors, O2O suppliers. The four major channel roles of the regional operation center support each other and develop together to achieve a win-win situation. B2B purchasing customers, the lighting network system controls its procurement function only, the platform manufacturer's brand library is only partially authorized, there is no sales tool provided, and the brand and website of the lighting network cannot be used for sales. O2O dealers, there are independent malls, micro malls and apps, franchisees or operation centers can be partially authorized in the brand library of the lamp network manufacturers according to local conditions, different O2O dealers, their systems (including procurement Platform), only see some of the brands and products that are authorized. O2O franchisees are the role of the lighting network in attracting investment. They have become the franchisees of the lighting network. In addition to the full authorization of the brand library and sales tools of the lighting network, they will also have O2O dealers and B2B purchasing customers in the region. The power of management, their transactions and system usage fees, the dealers will have a share. The Regional Operations Center is the function of exercising part of the management power and services on behalf of the headquarters. The four channel roles are independent of each other, do not interfere with each other and have their own characteristics and advantages. They can maximize resource optimization, efficiency improvement and cost reduction. This is the most reasonable method for channel division in the O2O platform. Four major software systems to enhance the user experience in 2017, the lighting network will also fully develop the marketing system, the hardware and software marketing system is fully upgraded. It is reported that the lighting network divides the software system into four parts, namely, Yi Mall, easy to match lights, easy to distribute and easy to market; such a system can effectively realize the coexistence of dealers and franchisees, and jointly expand the platform. In addition to each franchisee will have its own independent mall, the light distribution system that the lighting network has invested heavily will be open to dealers and franchisees only, 80% of the products in the platform will have a lighting effect; The Light Network will also launch the 2017 Heavyweight Easy Marketing. The franchisee can easily call some content library materials through the background of the light network. These materials include pictures, videos, articles and H5 animations and games. When forwarding these materials, they will automatically bring the franchisee's store information. Everyone becomes a self-media expert and can also reduce costs. Three major service guarantees to ensure service quality Liang Xikun also said that in order to ensure the quality of service, the lighting network also launched three service guarantee systems this year to ensure user experience. All the spot products of the light network are shipped within 72 hours. The pre-sale products are delivered within the pre-sale time. The system automatically pays the customer's account after the time is over. No complaints are required. For each timeout, the company will pay 5% more and no complaints are required. Light net insurance service means that the user's order is within the period of return, if the manufacturer has price changes, the dealer can apply for the refund. The strategy conference has aroused enthusiastic response in the lighting industry. Many people in the lighting industry have said that the strategic planning of the lighting network in 2017 is in line with the current development trend of the lighting industry. After years of rapid growth, the lighting industry model has entered. In the period of a bottleneck, the industry needs a leader like the lighting network to guide the transformation and upgrading of the industry. The light network mode starts from solving many pain points, relieves the worries of the vast number of suppliers, dealers and franchisees, and revitalizes the resources of all parties, so that the entire lighting industry has a healthy vitality for sustainable development. This lighting network brand strategy conference is not only the strategic layout of the lighting network brand in 2017, but also represents the future development trend and trend of the O2O platform in the lighting industry; opening, sharing, cooperation and win-win are the basic principles of the development of the lighting network. . It is reported that the lighting network plans to deploy a very clear strategic goal in 2017 to achieve a B2B APP market share of more than 40%, a growth rate of more than 5 times; the dealer user scale reached more than 100,000; in 2018 to achieve full coverage, the light network Platform sales increased by 5-10 times and the scale reached more than 600 million! In the future, Dengwang will continue to be committed to turning the platform into a professional selling website. Through various efforts, it will provide more quality for distributors and franchisees. The service provides more sales channels for many suppliers, so that there is no difficult lighting business in the world.
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