MAN - "Full Value" Practitioner for Commercial Vehicles

In 2009, the global commercial vehicle giant MAN Commercial Vehicles launched its new brand slogan: "Consistently Efficient", which means "sustainable and efficient." In this global brand slogan, MAN (MAN) in China has created a unique commercial vehicle road: product value, service value, team integration and social values converge, the "sustainable and efficient" for the specific and thorough China uses it locally and uses its own actions to practice the profound meaning of “full value”.

Product value is the core

Mann products have a good reputation in China, which comes from the excellent quality of their products and services. Mann has been working hard to increase its market share and influence in this way.

Following the principle and commitment of supplying top products to customers, Mann has always been committed to bringing the best technology and excellent design concepts to China. Based on the "Trucknology Generation" platform series of products, its security, economy, reliability and many other features won wide recognition in the Chinese market. The company is also the only manufacturer of commercial vehicles in the world that has so far won the "World Truck of the Year" award seven times.

Service value is the foundation

"Helping customers achieve maximum value" is the purpose of Mann's service. MAN provides customers with far more than reliable, technologically advanced vehicles and more comprehensive services.

At present, sales and service outlets in China have fully covered key national key regional cities. At the same time, the company also has a vehicle maintenance concept tailored for its customers, all of which are designed to help customers win and maintain their competitive advantage.

In 2008, Mann and several professional financial institutions tailored financial leasing solutions for customers. In 2009, MAN introduced China's MAN ProfiDrive training to China. Its efficient driving training helps drivers to drive vehicles in a more energy-efficient and safe manner and will have a very positive impact on the company's profitability.

Team value is guaranteed

MAN may simply be three letters for the general public. However, behind the three letters in the field of commercial vehicles, it has extraordinary significance. Reliable, innovative, dynamic, and open brand value, it is this tough team with high quality, high cohesion and creativity.

The harmonious relationship between the Chinese and foreign partners inside the company is legendary in the industry. After the establishment of the China headquarters of Man Corporation, it has achieved a harmonious teamwork in terms of restructuring, regional management, after-sales service, and brand building.

Social value is pointing

At the Copenhagen conference in December 2009, topics such as “energy saving, emission reduction, and sustainability” were gradually becoming the key words. In the course of the development of MAN, "sustainability" has always been an important part of the development concept.

Mann has always defined the company's development and progress from the perspective of people. It not only wants to sell more trucks, buses, and parts, but also hopes to sell trucks that can reduce emissions and fuel consumption.

From the 1980s, Mann began to include attention to climate, air quality, noise, traffic jams, and natural resource use in the scope of research, and developed new fuel-saving technologies and increased use of renewable fuels as R&D. Focus. Mann also expanded social care to a larger crowd. Regular driving training allows drivers to drive trucks more safely and economically, while also reducing climate impact and reducing fuel costs.

In 2010, Mann will implement the concept of “full value” and continue to introduce high-end products and technologies into China. At the same time, it will deepen the analysis and division of key areas in China, further understand the needs of customers in all provinces and cities, and gradually expand and improve its marketing and Service network; to lead the Chinese high-end commercial vehicle market with advanced concepts and strong attitude.

About MAN Commercial Vehicles Corporation:

Headquartered in Munich, Germany, MAN Commercial Vehicles AG is the largest joint-stock company of the MAN Group and the world's leading supplier of commercial vehicle manufacturers and transportation solutions. In fiscal year 2008, the company had only about 36,000 employees and created an impressive sales of 10.6 billion euros. More than 96,400 trucks and more than 7,200 buses and coaches under the NEOPLAN brand were sold.

The new Man TGX/TGS series truck won the "2008 World Truck of the Year" award. The company is also the only manufacturer of commercial vehicles in the world that has won this honor seven times. Its product range covers medium/heavy/heavy-duty trucks, special vehicles, city buses, luxury cars, high-end engines and automotive parts, and has a production base and service network all over the world.

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