Look at the brand positioning of FAW Xichai from LNG engine

The progress of an industry, in addition to the diligence required to flourish late nights, can not do without the dedication and courage to open the borders to the unknown world. The same is true of China's engine manufacturing industry, and it is an indispensable and crucial step for the industry to turn to new directions.

FAW Jiefang Company Wuxi Diesel Engine Factory (hereinafter referred to as “ FAW Xichai ”), as an industry giant that ranks among the top three in the industry in China, takes its epoch-making LNG engine products from the birth To be mature, use this convincing way to interpret what he has to do as a leader. From initial listing to the beginning of today, LNG engines have gained good reputation and influence through their advantages in technology, economy, environmental protection and reliability. As a pioneer in the development of clean energy technologies for FAW Xichai, whether it is its own great success in technology research and development, or its outstanding sales performance, and its extremely bright market prospects, it is irrefutable. It shows that the development and growth of LNG engines is a new milestone in the road to innovation in FAW Wuxi.

Innovation is crucial, but innovation is not blind. The road to innovation of FAW Xichai is by no means blindly seeking new differences, but closely surrounding its clear strategic brand positioning - China's power experts.

Industry leader

FAW Xichai is a leader in the Chinese engine industry in terms of research and development, quality, philosophy, supply chain management and industry status. As an old "old" state-owned enterprise, FAW Xichai should have the strength to take up the mission of leading the industry. While inheriting the fine tradition of "competition, innovation, and responsibility", FAW Xichai encourages innovation, fosters and develops corporate "eagle" culture, and strives for excellence for decades. The level is far beyond the domestic counterparts and has reached and surpassed the current level of similar Japanese companies. In recent years, FAW Xichai has won the award: CA6DM diesel engine won the "China Automobile Industry Science and Technology Award" special award, CA6DM2-42E3 diesel engine won the "2010 Green Power Gold Award", "High-quality J6 heavy-duty trucks and heavy-duty diesel engine independent research and development and technology The "Innovation" project won the first prize of the National Science and Technology Progress Award. At the same time, FAW Xichai also made great achievements in the market competition, and has been ranking top three for many years. These visible facts are the most direct and vivid portrayal of FAW Xichai as the industry leader.

Professional engine production base

FAW Xichai owns a number of engine core key technologies and has always focused on the R&D and manufacture of engines. It is a professional engine production base. FAW Xichai has always taken its own R&D core technology as its strategic focus and achieved fruitful results: It has successfully developed a two-stage supercharged vehicle engine and diesel-electric hybrid power, and has built its own EGR technology in China. Electronic control technology, vibration and noise analysis, overhead camshaft cylinder head, engine braking technology, and fuel-saving technology have also made breakthroughs. At present, Xichai possesses more than 50 core technologies; among them, Aowei 11-liter engine (6DM) jointly developed with FAW Technology Center not only has complete independent property rights, but also possesses 3 invention patents and 5 utility model patents. . FAW Xichai demonstrated its extraordinary professional standards with practical actions and used core technologies to interpret the brand positioning of its professional engine production base.

Creating a world-class brand

FAW Xichai not only has a leading position in the domestic market, but also has to become a world-class engine brand. As Qian Hengrong said, Chinese companies will do a lot of products, but they will do very little. Companies that value brands and insist on building high-end brands are rare. The goal of FAW Xichai is to become such a rare figure. Since 2009, FAW Xichai has established the banner of “national brand, high-end power” and is committed to changing the image of domestic diesel engines with low quality and low price. FAW-Xichai strives to use high-quality, high-tech products to support its world-class brands and resolutely fight against market competition. To date, Xichai's products have been exported to more than 40 countries and regions, enjoying good brand recognition and reputation in Russia, South America and Eastern Europe. All these indicate that FAW Xichai has achieved initial success in building a world-class brand.

Quilting Machine Price

Machine Quilting,Industrial Quilting Machine Price,Quilting Machine

Embroidery Machine,Computerized Embroidery Co., Ltd. , http://www.embroiderymachinemanufacturer.com