Look at E-Commerce Three Kingdoms Kill: Security has also had a price war

E-commerce platform to fight price war is still happening in the past six months, in fact, as early as a year ago, the security market has set off a frenzy of price cuts. The two leading companies headed by Dahua and Hikangwei have launched low-end digital hard disk recorders. The shift from high-end products to low-end areas, combined with strong R&D capabilities, has caused many small players to go bankrupt. edge. We do not comment on whether this is the company's development strategy or whether it is necessary to command the industry's great aspirations. This storm has come at a drastic price and it is somewhat unprepared.

Recently, the three major online shopping malls headed by Jingdong have set off a new round of price war frenzy. In Weibo, we also saw that the bosses of the two major e-commerce companies are full of gunpowder. It seems that from this "about price," we can deeply understand the fierce competition in the home appliance market. After the e-commerce price war entered the second day, we were also surprised to find that in addition to major home appliances, 3C products such as mobile phones and computers also joined the smoke-free war.

E-commerce price war frenzy security market has also faced dilemma

Coincidentally, the price escalation in the security market has not ended. As security products gradually become industrialized, low-end and mid-range products become the target of small businesses. Maybe it's not appropriate for me to say so, but we have found that with the increasing popularity of surveillance front-end products, the barriers to entry in the security industry are getting lower and lower; even if we can easily find that there are many small workshops in Shenzhen, three or five people can form a "company. "Production surveillance camera. The price of the product is astonishingly low! After the product enters the market, it induces another price storm, and then it has sprouted batch after batch of security “vendors”. I can only say that there are too many uncontrollable factors in this market.

On the other hand, the e-commerce platform dared to fight the price war by nothing more than reducing the purchase price of channel providers or manufacturers. In order to supply online shopping malls, how can manufacturers reduce product prices? Perhaps this price war is aimed at reducing product quality and product sales. The risk of service. The security industry is very different. In order to enrich product lines and market share, manufacturers directly introduce low-priced products. This is based on mature monitoring technologies.

Tangled CCD and CMOS mapping security market

Sensors are the core components of surveillance cameras, and CCD and CMOS are in an era of interchange. Although the two have developed side by side, after the high-definition surveillance became the mainstream trend in the past two years, the CCD can no longer play the role of the protagonist. We do not deny that the CCD has low power consumption, sharp images, and clear details; however, we should also be concerned about the large dynamic range of CMOS and its sensitivity to light.

To measure the price, CCD technology is relatively mature and easy to do. As industry insiders say, although the image quality of the CMOS sensor is not as good as that of the CCD, its cost advantage poses a great threat to the CCD. Of course, the outcome of the game between the two will ultimately be determined by the price/performance ratio. Whoever can guarantee that the better image quality is not expensive will win. Judging from current trends, the chance of CMOS winning is significantly greater. Of course, people in the industry pointed out that if the CMOS can be mass-produced, then the CCD class is only a matter of time.

Advantages and disadvantages of entry barriers

Security products have gradually developed into the civilian market, which has brought business opportunities to some IT companies. Perhaps they do not understand security, perhaps they know nothing about the monitoring, but they can also give the computer downtime, they also take into account the security monitoring project. Security entry barriers are astonishingly low, perhaps relying on security to feed the PC business may also be.

Of course, there are specializations in the industry! Not everyone can hold this seductive big cake. I also noticed that monitoring alarm products suitable for home use also appeared on the 3C stores and Taobao Mall. This has brought a lot of pressure to the civilian market of traditional security companies. It is also a security product. One main electronic category still takes the traditional route and does not know how the consumer acceptance level is. The low threshold may not be entirely a bad thing, at least raising everyone's awareness of safety precautions. As for market competition, perhaps the company has its own set of coping strategies.

The price war of the e-commerce platform reminded the author of the fierce competition period of the security market a year ago. Maybe only who fell, who can unify the industry; but what is it lost? Whether it is consumer goods or security products, the product price is only On the one hand weighing, the more important is the quality and the most advanced technology. What businesses do is to operate with integrity, and no one is the cannon fodder for you to manipulate the market.

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