Iveco China's prioritized strategy has helped to improve global performance

According to the latest 2007 financial report, through its 27 production plants in 16 countries, Iveco's global sales in 2007 reached more than 200,000 units, sales revenue exceeded 11 billion euros, profits exceeded 800 million euros, sales revenue and profits All new heights.

Behind this good performance, the Chinese market has made outstanding contributions. Its flagship product, the Iveco series of light passengers, sold a total of 24,900 units in 2007, and continued to maintain its position as the leader of the light passenger market. The SAIC Iveco Hongyan heavy truck project launched last year, although it has only just begun, the current progress is also very good. Following the historical record of automobile production and sales in March of this year, in April, it climbed the peak of production and sales, refreshing the monthly production and sales history of automobiles. .

China's priority strategy has achieved initial success

“Our excellent performance in the Chinese market last year demonstrated the initial success of our China's priority strategy.” Wan Ruyi, general manager of Greater China of Iveco, said in an exclusive interview with the European Chamber of Commerce on May 14.

It is understood that with the rapid development of China's commercial vehicle market in recent years, international commercial vehicle companies have stepped up their paces in the Chinese market through joint ventures, mergers and acquisitions, etc. China is becoming a hot spot for international commercial vehicle investment. Among these, in 2007 Iveco took the lead in putting forward "China's priority" and placed the Chinese market at the core of its global strategy.

Under the guidance of the "China First" strategy, Iveco moves frequently. "Last year, we joined hands with SAIC to establish SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. and SAIC Fiat Powertrain Corporation. Together with South Veeco, we provide a full range of commercial products including engine parts, light buses and heavy trucks. Car products became the first international commercial vehicle company to complete the 'China's priority' strategy."

The successful completion of the “China’s priority” strategic layout has made its Chinese business a strong engine for Iveco, which has driven its global performance up.

China takes on the burden of multi-functional supply bases

Completing the "China layout" is only the first step. In the near future, Iveco will also build its own multi-functional Chinese supply base.

When talking about Iveco's future strategic plan, Mr. Wan Ruyi emphasized that Iveco's China's "China First" strategy has three pillars: First, a joint venture with China, mainly responsible for the domestic market, relying on Iveco's advanced technology and rich management concepts. To ensure market share expansion while profits continue to increase. Next, there is another task for the Iveco joint venture in China is the export market, using Iveco's global sales network to sell its products in China. The last pillar is that Iveco wants to establish a very strong Chinese supply base to help its business in Europe and other countries.

“We are not satisfied with the sales in the Chinese market in the Chinese market, but have a longer-term perspective. We hope that we can eventually build China into another base of Iveco, export our products, and use China as the core to drive our other countries. Business.” Wan Weiyi, general manager of Greater China of Iveco, pointed out Iveco’s ultimate development goals when he was interviewed by the European Chamber of Commerce.

From a single production base to a multi-functional export and supply base, Iveco's strategic thinking has cleared many international commercial vehicle companies about the direction of their development in China. According to relevant industry sources, Iveco’s “China’s priority” has not yet been implemented. Strategic international commercial vehicle companies are not in the minority. It is believed that as more and more international commercial vehicle companies join in, China's commercial vehicle market will become increasingly exciting.

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