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May 13, 2010, Shanghai, China) Hankook Tire, the world's seventh-largest tire company and one of the fastest-growing tire manufacturers, won the "opener" in the first quarter of 2010. The global sales report for the first quarter of 2010 announced recently showed that Hankook Tire's global sales in the first quarter increased by 17.6% compared to the same period of last year and achieved 1.3 trillion won.
In 2010, Hankook Tire started with strong performance growth, and is inseparable from the strong sales capabilities of various regional markets, including Korea, mainland China, and Europe. Hankook Tire's profitability has also been climbing as it has made significant progress in terms of production capacity and brand value. In addition, Hankook Tire's global original tire business achieved a 90% year-on-year growth rate. In particular, under the continued expansion of the Chinese auto market, sales of Hankook Tire's tires in China's original tire market increased by 1.13 times year-on-year.
With the support of the production capacity and quality of Hungarian factories, Hankook Tire's awareness in Europe has been continuously improved, and high-quality products and services have been recognized by more and more European consumers, which has led to sales growth in the European market over the same period of last year. 17%. In addition, Hankook Tire also performed well in emerging markets, particularly in the CIS region and Central and South America, where sales increased by 49% and 20% respectively from the previous quarter.
Another key factor in the rapid growth of Hankook Tire's first-quarter earnings was the significant increase in UHPT sales, which was an 81% increase from the same period in 2009. Its sales in China increased by 118% year-on-year, and sales in the CIS region, Latin America and South Korea's domestic markets more than tripled. In addition, in Europe and North America, ultra-high performance tires also had 51% and 61% year-on-year growth, respectively. All these data prove that the quality of Hankook Tire has been continuously improved and it has been trusted and recognized by more and more consumers around the world.
Han Chengtai, vice president of global tires, and global CEO Xu Chenghe said, “Hankook Tire has achieved steady sales growth in the previous financial crisis, and in the first quarter of 2010 it has achieved surprising sales results. I believe that In the coming year, there will be even better results. Hankook Tire will maintain this growth momentum by providing consumers with high-quality products and services."
At the same time, Hankook Tire has formulated aggressive sales targets. In 2010, it is expected to obtain 5 trillion won worth of global sales. Due to the excellent sales expectations for the first quarter, Hankook Tire took another step towards achieving its full-year target. In 2010, Hankook Tire will focus on enhancing brand value, enhancing consumer satisfaction on the basis of providing higher quality and services, and expanding market share in the high-end market.
Broad Imp. & Exp. Co., Ltd. , http://www.hzweldingmachine.com