Daphne: State IV Brings Market Breakthrough Opportunities

On December 2nd, 2014, the 4th " I believe in the powered evaluation of commercial vehicles " award ceremony was held in Beijing. Nearly 50% of the winners in this year's competition were selected by the Suzhou Industrial Park Daphite Filter Technology Co., Ltd. The filter produced by the company (hereinafter referred to as "Daffite") has achieved an important breakthrough in the development of the host matching market. At the ceremony, He Guangyuan, former Minister of Machinery Industry and Minister Honorary Chairman of China Federation of Machinery Industry, who has been paying attention to the development of the internal combustion engine industry, awarded DAFITE the “ Recommended Product Award for Energy Efficient and Emission-reducing Emissions Reduction ” to encourage and reward energy-saving in internal combustion engines. Efforts and efforts to reduce emissions.

Host matching market breakthrough

The selected models for this election are all National IV products, and the largest number of participating companies has ever been selected. In the award-winning models, the number of models equipped with Daphite filters reached half, which is enough to illustrate the breakthrough of Daphne in the host matching market.

"Currently, the products we support for OEMs are mainly China IV products, with Yunnei, Yuchai, Jiangling Ford, Jiangxi Isuzu, Suzhou Jinlong, Navistar , Golden Brigade, Dachai, Laidong, Great Wall, and Daw Chai. , the wood, the Philippine red and so achieve matching. overall, the number of countries supporting â…³ products has skyrocketed, especially after May this year, CCTV exposure of false country â…³, this year is an opportunity for Da Feite, we The market has been fully opened, said Wang Yu, general manager of Suzhou Industrial Park Dafete Filter Technology Co., Ltd.

According to reports, from January to June 2014, Daphne's monthly average sales were 3.41 million yuan, and it was 5.5 million yuan from June to November, and the sales volume grew rapidly.

"Although there is a certain gap between sales this year and the original pre-judgment, in view of the growth momentum in the next six months, there should not be much problem in the next year's market," said Wang Yu.

For the next year's market situation, Wang Yu is also more optimistic. He analyzed: “From the installation of the filter to the loading of the engine to the sale of the entire vehicle, it takes a certain amount of time. I personally think that the market should have in March next year. The more obvious increase, from this meeting we can see that for the issue of emissions and environmental protection, various departments of the country have already started linkage, so I am still more optimistic about the policy and market next year.For our company, now The most important thing is to do a good job of their own, to control the quality of the product, ensure that the customer's order is completed in a timely manner, and to ensure the layout of after-sales service outlets. As long as these three aspects can be completed, Daphite will follow the established plan step by step. Develop and grow."

The after-sales market insists on "small steps"

In addition to the mainframe supporting market, after-sales also occupies a not small market share. In terms of the development of the aftermarket, Daphne, although it is "small steps," but it is also step by step to go very steady.

“We have done a lot of training and publicity in the aftermarket, and after years of hard work, we have also achieved some results. Many users have begun to accept the concept of Duffett. But in terms of the overall situation of the aftermarket, it is not as good as we think. Well, some second-rate companies simply do not enter the mainframe supporting market and only do after-sales markets, which leads to too many fake and inferior products in the market, causing some impact on normal market competition.But I think 'Lu Yao Zhi Ma Li', By supporting OEMs, users can feel the advantages of our products in use. Through this step-by-step approach, I think that end-users will gradually form an accreditation for quality products and select quality products for subsequent use and purchase. "Wang Yu told reporters.

In the filter market, some users choose to use low-quality and inferior filter products for price considerations. After entering the national IV stage, the damage to the engine from the low-priced and inferior products will be further expanded.

“The common rail system of the China IV engine is very precise and sensitive. Without the protection of high-quality filters, the damage to the common-rail system is very large in the case of oil quality that is generally not ideal across the country. Therefore, For users, the use of inferior filters is not worth the loss. Of course, the market is slowly improving, and users' awareness of high-quality filter products is also increasing, which can be seen from our sales.” Wang Yu Say.

The user's habits need to be cultivated. Daphite has also been working hard to cultivate and develop the aftermarket. “In the new dealership policy from 2013 to 2014, we established a three-level distribution network of flagship stores, main stores, and general distribution outlets. We have clearly defined that it will become our flagship store and main store, and we will not organize for one year. There are less than two training sessions for customers with a population of at least 30. We hope that through such interactive activities, we can achieve the role of publicity and promotion and the cultivation of users," Wang Yu said.

Consistency issues "reliable"

With the arrival of State IV orders, Daphne's National IV filter products have begun to show a trend of supply shortage. Such market conditions are an opportunity for companies to sell, but also a test of production. In this regard, even if the market is hot, Daphne will continue to focus on product consistency in a very important position.

At the fourth session of the "I trusted commercial vehicle power evaluation" awards ceremony held at the same time to promote the internal combustion engine energy-saving emission reduction and sustainable development work conference, Dawei Technology Center Deputy Director Chen Wei made "the consistency of batch manufacturing is The Core Competence of Auto Parts report reported the industry's share of Duffett's experience in product consistency control.

In his report, he pointed out that in order to have superior product consistency, design is the key, the manufacturing process is the guarantee, the precision of parts and components is the foundation, and the ideology of senior managers is the core. Only with such a core of understanding, can enterprise product consistency become the core competitiveness.

“After strict implementation of State IV, the relevant countries' IV market for complementary products has immediately improved, which has caused suppliers to be caught somewhat unprepared. Some suppliers have started to have some quality problems after mass production. Although the number of orders continues to increase, the quality is still It is the focus that we cannot relax.In order to ensure that the quality of products provided by our suppliers is qualified, our company sent a lot of procurement personnel to allow them to carry out quality monitoring in the factory to ensure that the products we deliver to customers are qualified Products." Wang Yu said.

At the same time, he also pointed out that for Daphne, the most important thing at present is to grasp the consistency of product manufacturing and product supply. With regard to these two points, Daphne is still struggling to do so, and will always stick to it.

Although it is very difficult to “grasping with both hands,” Wang Yu is still full of confidence. He said: “Our entire production system is very complete. Our staff is very educated and our communication with suppliers is also very good. Therefore, we only need to conscientiously implement the system we have established and the established process, and we can ensure product consistency on the basis of guaranteed supply.”

 

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