While most people have yet to even hear the term 3D printing, the process has been in use for decades. Manufacturers have long used the printers in the design process to create prototypes for traditional manufacturing. But until the last few years, the equipment has been expensive and slow. Now, fast 3D printers can be had for tens of thousands of dollars, and end up saving the companies many times that amount in the prototyping process. For example, Nike uses 3D printers to create multi-colored prototypes of shoes. They used to spend thousands of dollars on a prototype and wait weeks for it. Now, the cost is only in the hundreds of dollars, and changes can be made instantly on the computer and the prototype reprinted on the same day. Some companies are using 3D printers for short run or custom manufacturing, where the printed objects are not prototypes, but the actual end user product. As the speeds of 3D printing go up and the prices come down, look for more and more of this. And expect more availability of personally customized products.