Chang’an’s performance was seriously divided

In the first half of the year, Changan Mazda's sales fell 42.8% year-on-year, while Changan Ford experienced more moisture and sales increased by 66%. It fell by half, up by half, and the split sales of Changan Ford Mazda was polarized, reflecting the fact that Chang’an’s internal performance was severely divisive: Changan’s own products and Chang’an Ford’s growth leading the industry, while Chang’an Suzuki and Chang’an Mazda were in Japanese cars. The rate of recovery continued to bottom. The source of profit depends on Changan Ford Lonely Wood, and it is also a potential crisis that Changan Automobile still failed to solve under the favorable situation in which the sales volume of 1 million vehicles was broken in the first half of the year.

The highest increase was 90.7%, the lowest was 42.8%. A few days ago, a marketing officer of Changan Automobile issued a microblog and said that Changan’s autonomous passenger car products had sold 257,000 vehicles, a year-on-year growth rate of 90.7%, and the growth rate was at the top The top twenty car companies. At the same time, Changan Automobile also officially released the total sales volume for the first half of the year, totaling 1,055,918 units, a year-on-year increase of 18.68%. Its subsidiary Changan Ford also announced its first-half sales figures for the first half of the year, an increase of 66% year-on-year, with sales exceeding 280,000 units.

However, its subsidiaries Changan Mazda and Changan Suzuki have not yet stopped the downward trend since last year. Changan Mazda sales fell 42.8%, Changan Suzuki sales fell 19.68%. The sales volume of the two brands accounted for about 10% of the total sales volume of Changan Automobile, showing a significant contraction compared with the share of about 16% of last year. Sales of Mazda 3 and Yidong’s counterfeits were in stark contrast to the 90.7% increase in autonomous passenger vehicles and Chang’an Mazda's 42.8% decline. Interestingly, Mazda 3, which accounts for more than 95% of Changan Mazda's sales, has seen the sales of the two A-class vehicles begin to show signs of declining sales since last year’s Zhong An Chang’e listing.

According to data from the Association of the People's Republic of China, the sales of the Mazda 3 in the fourth quarter of last year have been hovering around more than 2,000 vehicles, while the average sales of the Mazda 3 in the fourth quarter have exceeded 6,000. In the first half of this year, Mazda sold less than 4,000 vehicles in March, while monthly sales of casualty vehicles were close to 7,000, which is the level of monthly sales of Mazda 3 before it was listed in the middle of last year.

Source of profit is too dependent on Changan Ford <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br One of the important reasons is the further increase in the gross profit margin of autonomous passenger vehicles and the substantial increase in the net profit of Changan Ford Motor Co. Changan Ford’s profit contribution to Changan Automobile in the first half of the year is expected to be around 90%, while the introduction of higher-margin models such as the CS35 and Ruiyi will make it possible for the independent business to achieve a breakeven balance this year.

Since last year, Changan Ford’s net profit has also grown rapidly with sales volume. In 2011, Changan Ford Mazda's net profit was only 2.6 billion yuan, but in 2012 Changan Ford net profit reached 3.2 billion yuan. In the first half of the year, sales of Mavericks and Wings became popular, letting Changan Ford's net profit for the first half of the year reach about RMB 2.3 billion. With the start-up of the Changan Ford engine plant in June and the start-up of the gearbox plant in the second half of the year, the further increase in the localization rate will continue to enhance Changan Ford’s profitability. The subsequent listing of the new Mondeo will also allow Chang’an Ford to make one more profitable weapon.

At the same time, the profits of the other two Japanese joint venture partners declined rapidly, making Changan Automobile's reliance on Changan Ford in terms of profitability have to be greatly enhanced, and the single profit structure trend is even more pronounced. To break through this pattern, Changan Automobile will complete the acquisition of 50% of CAPSA shares in the fourth quarter of this year. It is hoped that domestic DS products will become new profit points for Changan Automobile. The availability of independent new vehicles such as Zhishang XT and medium-sized SUVCS75 will also help this year. To further improve the profitability of Changan's autonomous segment.