Bridgestone Debuts at APS2012 Shanghai Auto Parts Exhibition

From June 12 to June 15, 2012, the China Shanghai International Auto Parts, Manufacturing Equipment and Service Exhibition (APS 2012 Shanghai Auto Parts Exhibition ) was held in Shanghai New International Exhibition Center. Bridgestone, the world leader in the tire industry, made its debut in this industry event with its latest green cutting-edge technology and all-star product lineup, and brought the latest commercial vehicle tires to be listed in the second half of the year. One of the highlights.

Environmental star lineup unveiled

The Bridgestone booth at 311 in N1 is divided into three core functional areas: “Environmental Protection”, “Safety” and “Economy”. Bridgestone’s peak technologies and representative products in these three fields are vividly illustrated. Leading the core value of the development direction of the contemporary tire industry.

The Bridgestone eco-friendly flagship brand ECOPIA green song family still remains the focus of attention throughout the booth. In addition to the star product EP100A which has established a good reputation in the Chinese passenger car user group, the ECOPIA brand's first SUV market development Commodity EP850, the first ECOPIA tire new R102 for commercial vehicles to be listed in China in the second half of the year, also joined hands. The growing number of green song family members in China is not only a concrete practice for the company's “symbiosis with the environment” business philosophy, but also will inevitably increase the market penetration of environmental protection tire products to drive more car users to join in Carbon car life ranks.

This time, through a vivid process model and physical display at various manufacturing stages, Bridgestone Bunda's renewal technology, which has been playing a leading role in the field of commercial vehicle tire technology, is presented to the audience in a straightforward manner. At present, tire retreading technology has become a key supporter of the national tire industry policy due to its significant contribution to resource conservation and environmental protection, and Bridgestone China has been actively promoting commercial vehicle tire users since 2009 thanks to its technical strength. Bridgestone's new tires combined with Benda's refurbishment service are integrated tire solutions that have been unanimously approved and highly trusted by many commercial owners.

In addition, Bridgestone’s flagship passenger car series—POTENZA, Tianrun Comfort, and DUELER’s latest product line, as well as cutting-edge technologies represent a shortage of products. Gas driving technology tires have also come to help. The non-inflatable tires of Bridgestone, a new high-tech eco-friendly product that shined at the Beijing Auto Show in April, once again unveiled the future direction of the tire industry.

Commercial vehicle new "ready to go"

As a leader in the field of commercial vehicle tires, Bridgestone continues to increase its efforts in the delivery of products for commercial vehicles in China. At present, Bridgestone has launched more than 20 models for the truck tire market in China, covering more than 20 models in three major areas, including heavy-duty conquest, diversified versatility, and comprehensive optimization. There are more than 20 specifications and a total of nearly 100 products. In this exhibition, Bridgestone brought the latest products to be listed in the second half of the year. While creating its own strong product line, it also set an example for innovation and technological innovation in the commercial vehicle sector.

Among them, the most eye-catching is the eco-friendly new product ECOPIAR102 for long-distance card passenger cars that will be officially launched in the second half of 2012. As the first commercial tire for ECOPIA family in China, the listing of R102 marks the official step of the Green Song with its brand entering the Chinese commercial vehicle sector. This product is equipped with Bridgestone's low-fuel material design technology, and through the optimization of the carcass design to reduce the tire rolling resistance, thereby achieving a substantial increase in fuel efficiency. According to the survey, the cost of fuel consumption for long-distance card and passenger car users is far higher than other maintenance fees and tire purchase costs. The launch of ECOPIAR102 will greatly ease the enormous economic burden of the rising price of oil to the operator of trucks and buses. At the same time, it will also reduce CO2 emissions during the use of tires and contribute to low-carbon environmental protection.

At the same time, in order to meet the wider needs of small and medium dump truck users, Bridgestone's "Broad" series of multi-function series L370 will also add 825R20 and 900R20 specifications. As a mid-sized dump truck product for all-wheel-drive vehicles with mixed road conditions, the L370 is equipped with tread rubber with excellent resistance to external damage and a reinforced crown structure, making the dump truck still excellent for driving on poor roads. The service life is a reliable choice for dump truck users.

Bridgestone, with its mission of “contributing to society with the highest quality”, has always achieved its leap-forward development with the attitude of a technological innovator. Since entering the Chinese market in 1999, Bridgestone has continuously introduced the latest technologies and commodities into China and achieved localization, striving to provide high value-added products for Chinese consumers. In the future, Bridgestone will, as always, provide its favorite products to users with different consumer needs, and contribute its due strength to the healthy and rapid development of the Chinese auto industry.

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