Aftermarket, the market outlook is very difficult to scale

"Finally discovered a bright spot in this year's gloomy chain sector." Liang Liang, Secretary-General of the China Chain Store & Franchise Association, commented on the auto aftermarket at the 2012 China Franchise Exhibition. Investment institutions and even e-commerce companies such as Jingdong Mall and Taobao.com also rushed to eat this market, so some people put 2012 as China's first year after the auto market.

Zhang Huabo, president of the China Automotive Aftermarket Association, believes that as the auto industry matures, the profits of vehicle sales have gradually declined, and the automotive aftermarket has huge business opportunities.

In 2012, the research report on China's auto after-market enterprise chain operations reported that the average annual consumption of each vehicle was around 4,000 yuan, while the number of Chinese automobiles had exceeded 100 million. Based on this calculation, the national automobile aftermarket capacity in 2011 is approximately 400 billion yuan, and the market size is already considerable.

In the face of tantalizing prospects, as early as many years ago, there have been a number of dedicated service chain brands in the automotive aftermarket, including foreign brands Honeywell, Australia, Texas, Barton, Nielsen, and China's local loveliness, Yuefu. , little finger and so on.

Judging from the development trend of the automotive powers, in the process of popularizing the automobile industry, automobile manufacturing and sales often occupy an important profit position in the automotive industry chain. However, after the popularity of automobiles, the sales of new cars slowed down, and the auto aftermarket became an area where the vendors vigorously expanded.

Judging from the experience of developed countries, chain operations of the auto market have successively defeated single stores. In spite of this, the current Chinese auto aftermarket chain faces numerous difficulties.

Chain operations can achieve centralized procurement, unified distribution, and decentralized sales of stores, adopting a unified label, a unified profit model, and a unified price approach. However, at present, there is no car chain company that has established its own national logistics and distribution system, and late support is even more difficult to implement. At the same time, there is not yet a big enough company. It is still in the stage of “who advertises, who is a famous brand”.

Lin Yun, managing director of Qingyun Investment, said that he looked at a number of companies in the industry as early as three or four years ago when he was investing in another company, but until now, there has been no decent large-scale enterprise in the automotive aftermarket.

“The market behind the auto market may seem large, but because of the large number of brands and the large number of models, many auto-related products or accessories are dedicated to the car. It is difficult for the merchant’s products or services to achieve scale effect.” A 4S shop auto repair employee Said that the independent auto aftermarket chain stores are also facing the double competition pressure of 4S stores and roadside shops.

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