Alto reversed the market price increase suspected Changan Suzuki forced distributors to make profits

The reporter Tao Qian reported that Xiali was down, Beverly was down, Saiou was down, and Bora was down. Even the luxury cars Audi and BMW, which had been motionless, had both declined. But recently, when the reporter visited major auto exchange markets, Only to find that in a sound of price cuts, there is a small car quietly rising prices, it is Alto standard type, the price from 32,800 yuan to 34,300 yuan, but increased by 1,500 yuan. Anti-market prices Beijing Yongchi Changling Trade Co., Ltd. posted a new external price list with Alto standard type of 34,300 yuan, while Alto's standard price has been 32,800 yuan, even after the preferential treatment of businesses is still higher than before 500 yuan. Its staff said that since September, Alto's standard dealers have increased the price of vehicles by 1,500 yuan, and due to the limited sales of manufacturers, the entire Beijing area will be able to reach dozens of vehicles in a month and want to get The car is very hard. This coincides with the statement of Beijing Airlines North China Automobile Trading Co., Ltd. Its sales staff said that although their current price is still 32,800 yuan, the price of the vehicle did increase by 1,500 yuan after September, it is said that Alto's standard model now has only 200 units shipped in January, and it is estimated that it may have to fade out of the market. The reporter learned from Aviation North China Automobile & Trading Co., North New Starting Point Motor & Trading Co., Northern China Development Changan Suzuki Sales Co., Ltd. that sales personnel are almost aware of the increase in purchase price, and that the sources are indeed tight, and most companies have no existing vehicles. . Mr. Xiong, who is responsible for sales in the Beijing area of ​​Changan Suzuki, confirmed to reporters the increase in the price of dealers entering the car. He explained that Alto's standard price/performance ratio is relatively high compared to the same level of products, sales are stable, the market responds well, and price increase is a normal measure under the influence of market rules. At the same time, he denied Alto's standard limited production claim: “How can a car with an annual sales volume of more than 100,000 cars be limited to production?” Chang An Suzuki, who controls the sales channel because of price increases, has not publicly announced to consumers that the manufacturers The guidance price has not changed. Even if the purchase price increases, some dealers still follow the previous price system. Some dealers believe that Changan Suzuki's move may be to promote the sale of its other car, Urban Bebe. According to its analysis, when the price of price cuts in the city is coming and going, even if Alto's standard sales are good, the dealers dare not rush to increase sales. When profits are diluted, most dealers will instead lobby for customers to buy the same level of urban beibei. In addition to the appearance of the Alto standard, this car has almost the same quality configuration, but the price is higher by 4,300 yuan. . As a result, manufacturers can implicitly transfer Alto's standard consumers to the more profitable city babe. Li Shufu, chairman of Geely Group, which also focuses on mini-vehicles, may have made it clear to reporters that the media's open position may explain the feelings of manufacturers. When Li Shufu explained the reasons for the loss of Geely's micro-car prices this year, he said that the profitability of mini-cars is scarce and there is no room for price cuts. Now. Mr. Xiong of Changan Suzuki also expressed the same meaning, saying that Alto's standard price is already very low, and there is no room for price reduction in order to maintain its quality. It is understood that Alto cars as the first micro-car into the market in Beijing is indeed a relatively mature and robust models, its market share is relatively stable, product sales and maintenance service network is relatively perfect. According to Zhong Shi, general manager of Shanghai Zhize Vehicle Consultation Co., Ltd., under such circumstances, if competitors have a certain gap with their strength, manufacturers will have greater control over the market and their own policy flexibility will be relatively large. . Compared with dealers, they are in a relatively weak position. Therefore, manufacturers have the strength to increase the price of cars into the market without changing the market price, forcing dealers to make up part of their profits and to promote their small profits. For most of the limited production of dealers, said Zhongshi, this may be manufacturers in the marketing management of hunger therapy, not fully meet the dealers purchase requirements, in order to increase the control of sales channels. This is usually only possible for manufacturers who have considerable strength and good sales. Source: China Times

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