In order to further care for users and enhance the users' recognition of the Xichai brand, on November 11, 2015, Xichai held the Super Miles Club Inauguration Conference and “3·11†spike. From across the country 40 user Xichai one million kilometers without major repairs, 60 dealers, service stations representatives to witness the establishment of "super FAW Wuxi Diesel Mileage Club" and on the "wisdom Xichai" APP platform involved in the Austrian Wei 11 litre engine "zero yuan spike" activity.
Xichai Super Mile Club Inauguration Conference
Set up an interactive platform to provide users with value services
In order to promote interactive interaction with users, we will listen to opinions and suggestions of direct users on Xichai products, and also provide users with a platform for sharing experiences, exchanging information, and enjoying value-added services. After more than one year of preparation, Xichai is in the country It recruited millions of kilometers of users and set up a super-mileage club. The first batch of 55 club members had an average engine mileage of 1.1 million kilometers and a maximum mileage of more than 2.21 million kilometers.
It is understood that the Xichai Super Mile Club takes the form of membership and implements a car-one-card system. As a club member, you will enjoy multiple rights.
In order to make the operation of the super-mileage club more standardized, Xichai has also determined the club's organizational structure and established rules and regulations based on the opinions of most users. The club is headquartered in Xichai Sales Co., Ltd. After being selected by the members, the chairman is the deputy general manager of the sales company Li Qiangyang, and the vice chairpersons are Xichai Kai, Yang Cuijun, and Shao Yusen. On November 11th, at the site of the establishment of the Super Mileage Club, Xu Haigen, deputy director of Xichai, read out the club’s organizational structure and the appointment of officers, and issued a letter of appointment on site.
At 10:48, Xi Xun Party Secretary Xu Xuefen and other leaders jointly opened the club's logo with other users' representatives. When the club logo consisting of the wheels that symbolize the attributes of the club industry, the road that implied club members drive the car to a better future and the blue main tone that symbolizes that Xiehai always walks along with the users are presented to the general members, the venue broke out. A warm applause marked the official establishment of the “Xichai Super Mile Clubâ€.
Xichai Super Mile Club logo
Leveraging the Internet + meticulously cooking "3.11" feast
Since September 26th, since the “Wisdom Xichai†APP was formally launched, Xichai APP has been sought after by users with its powerful features and convenient operation. At present, the number of downloads and installations has exceeded 30,000. In order to repay the love of the majority of Xichai users, on the special day of November 11th, through the “11•11†online shopping festival, Xixihai planned the “3•11†spike. The first two "11"s on "3 • 11" refer to November 11. The third "11" refers to the 11-liter engine.
Xican spike activity
At 11:11, Xichai's "3 • 11" spike activity started synchronously online and offline, and 11 Aowei 11-liter engines were instantly lighted for a second. After the successful user of the spike received a confirmation message on the APP, some of them chose to obtain an engine, and some chose to receive the equivalent amount of Xichai maintenance voucher. This spike activity is another feast that Xichai has meticulously prepared for the masses of users, following the delivery of 1,450 various types of maintenance voucher on the day.
Under the brand-first and customer-orientated competitive landscape, Xichai took advantage of the Internet+ and relied on the Super Mile Club platform to continuously bring more intelligent, personalized and convenient services to users and continuously meet the users' needs. Improve the user's recognition of the Xichai brand and move from a product manufacturing company to a technology service company.
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