Why are Chinese companies keen to participate in U.S. SEMA exhibitions?

SEMA , a very professional English name, is often associated with Chinese tire companies.

In recent years, as the world's leading refitted car and automobile after-sales service market exhibition, this exhibition attracts China's auto parts enterprises with its strong professionalism.

Why are Chinese companies keen to participate in U.S. SEMA exhibitions?

Thus, in November of each year, China’s large and small auto parts companies, including tire companies, marched to Las Vegas in the United States to the show.

Exhibitor tire companies gain big

At the recently concluded SEMA 2015 exhibition, people once again saw the presence of several major Chinese tire companies: triangular tires, Qingdao Sen Unicorn, Double Star tires, Wanli tires, Fengshen tires...

Triangular tires highlighted new products such as the triangular TH201 and TE301, as well as the 33.00R51 giant tires that won the National Science and Technology Award, as well as commercial tires and passenger tire products that are sold well in the Americas. In addition, they also held a press conference dedicated to overseas media.

Qingdao Sen Kirin brought its three tire brand products: Sentury, LANDSAIL and DELINTE. Its product range is very comprehensive, involving everyday comfort tires for cars, high-performance sports tires, all-terrain off-road tires, and aviation tires.

Double Star Tire cooperated with local strength customers to carry its “star” product clay tires with market trends, and signed 30,000 intentional orders on the spot.

Wanli Tire displayed a variety of products including colored tires, SUNNY and APTANY. In addition, they also brought explosion-proof tires SA302.

Fengshen Tire was led by Assistant General Manager Yang Jisheng and led its overseas marketing, technology research and development teams, as well as foreign managers from North America and Latin America to participate in the show.

Why are Chinese companies keen to participate in U.S. SEMA exhibitions?

An industry insider told the Tire World Network that unlike the Chinese market, the market for parts and components needed for the US modified car and aftermarket is very large. However, the United States lacks a low-cost tire production line. Therefore, relatively inexpensive Chinese tire products are very popular in the United States.

In the eyes of people concerned with triangular tires, SEMA Exhibition is a domestic tire company that is determined to make a big contribution in the North American market, providing opportunities for zero-distance contact with North American professional parts buyers.

Some companies' dreams in the North American market are blocked

However, compared with previous SEMA exhibitions, careful people still saw some changes.

Mr. Yang, who had participated in many SEMA exhibitions, told Tire World Net that he noticed that some Chinese tire companies that had been in the past few years had not been on the show this year.

“This is very much related to the United States’ dual reaction to China's tires.” Mr. Yang believes that some tire companies have been subjected to high tariffs by the United States and have almost lost the North American market, naturally will not go to exhibitors.

It is reported that in the past few years, SEMA has almost become a big gathering of Chinese tire companies, and dozens of companies often participate in the exhibition every year. According to industry insiders, the face of Chinese acquaintances seen at this exhibition is even more than that seen at a Chinese exhibition.

"It is no exaggeration to say that this exhibition has quickly become a professional exhibition of Chinese tire products." A vice president of a tire company in Shandong told the World of Tire Network.

Another person in the industry said that another change in the Chinese tire companies at this exhibition was that the booths had become more and more “tall” from the original “street stalls”.

"You will find that some Chinese companies have set up booths that are not inferior to the booths of big international companies." This person said that the increasing competitiveness of China's tire backbone enterprises has been demonstrated at this show.

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