"Wealth Times" 2003 China's "Top Ten News"

In 2003, China's auto market has been surging. There are new and important events inside and outside the automotive industry. In order to fully, fully, and responsibly reflect the status of the entire automotive industry in 2003, this edition of the newspaper, at the end of the year, launched the “Top Ten News of the Chinese Automobile” throughout the year. We believe that in the past year, the concrete operation processes after the merger and reorganization of automobile groups, the price reduction or other promotional activities of automotive products, the off-line or listing of new models, etc. will no longer have a great sensation as in the past. However, news events related to the entire industry, which are related to the entire automotive market and have a potentially huge impact, especially sudden incidents, have the real value of being selected as the top ten news of the year.

1. As of December 31, 2003, the long-awaited "automotive industry policy" in the industry has not yet been introduced. In 2003, the "Automotive Industry Policy" had widely solicited opinions. The relevant government officials also made it clear that the policy will be introduced before the end of the year. It is understood that the "Automotive Industry Policy" studied and formulated by the National Development and Reform Commission will finally be approved by the State Council. "Automobile Industry Policy" will replace the "Auto Industry Industrial Policy" promulgated by the State Council in 1994 and continue to provide policy guidance for the development of China's auto industry. The main contents involved in the automobile consumption policy, the composition of imported auto parts and components, the taxation rate of imported vehicles, and the division of imported and domestic brands. The policy will also promote the merger and reorganization of domestic automakers, and guide and supervise the overheated investment in the automotive industry to promote the healthy development of the Chinese auto industry.

2. On October 28, the "Road Traffic Safety Law" was passed at the Fifth Session of the Standing Committee of the Tenth National People's Congress and will be implemented on May 1, 2004.

With the continuous expansion of the domestic motor vehicle market and the proliferation of motor vehicle ownership, road traffic safety and other issues have become increasingly prominent, and the issuance of the Road Traffic Safety Law is very urgent. In this law, the laws governing the fairness, fairness, and life care principles of motor vehicles must be decelerated when the crosswalk is slowed down, the motor vehicle is not allowed to ride the car at random, the parking berth card is decoupled from the security check, and the police trailer is not allowed to collect fees from the owner. This is the biggest feature of the law that has been reviewed by the Standing Committee four times.

3. On October 9th, Zhongxing Automobile exported 4,000 vehicles at a time, and accumulated more than 7,000 vehicles in the whole year, accounting for about a quarter of the annual output of the company. It has achieved the largest single, highest cumulative, and highest ratio of domestic automobile exports. ZTE Automobile Co., Ltd. has also become the "export king" among domestic automobile counterparts. While the domestic auto market is hot, the guiding role of national brands in the world is particularly prominent.

With the rapid development of the domestic auto industry, how do auto companies and products go to the international market? For many years, Zhongxing Automobile Company has done a lot of practical and pioneering practices and achieved remarkable results. In 2003, ZTE Corporation increased its horsepower again in terms of exports and entered a stage of rapid development. As a well-known domestic brand, ZTE’s exports account for one-fourth of ZTE’s total annual production and account for more than 10% of the total domestic automobile exports. The products are exported to Kuwait, Turkey, Russia, Egypt, and Libya, respectively. More than 40 countries and regions such as Panama.

4. On December 24, Wan Jifei, chairman of the China Council for the Promotion of International Trade announced in Beijing: The 2004 Beijing International Automobile Exhibition will be held from June 9th to 16th.

About this year's Beijing auto show, it may be possible to split the family from the second half of the year. By the beginning of November, different organizers announced that they will hold auto shows at different times and locations next year. This time, it is really a combination of two and one. There are twists and turns. According to Wan Jifei, this exhibition will take the China International Exhibition Center as the main venue and the National Agricultural Exhibition Center as the branch venue, with a total scale of 120,000 square meters.

5. On December 29, the first batch of three auto finance companies were approved by the China Banking Regulatory Commission and will complete the preparatory work and business in the first half of 2004. By that time, in addition to banks, car buyers can also buy loans from car finance companies.

On October 3, 2003, the China Banking Regulatory Commission formally promulgated the “Administrative Measures for Auto Finance Companies” and on November 12 it promulgated the “Implementation Rules for the Administrative Measures for Auto Finance Companies”, and the “Administrative Measures for Auto Finance Companies” promulgated before this The refinement means that the establishment of auto finance companies has entered the actual operation stage. Sure enough, after more than a month, SAIC General Motors Financial Co., Ltd., Toyota Motor Finance (China) Co., Ltd., and Volkswagen Finance (China) Co., Ltd. were allowed to be born. The establishment of an automotive finance company is a commitment made by the Chinese government when it joins the WTO, and it is also an important decision made in accordance with the development of the domestic automobile consumer market. It is intended to promote the diversification of business entities in the automobile consumer market and the professionalization of auto financial services, and improve the Chinese financial system. Accelerating the integration of the Chinese financial market with the international market has positive significance.

On the 24th of June, the Shanghai International Automotive Industry Exhibition made an early call due to SARS. The highly anticipated auto show was held at the Shanghai Pudong New International Expo Center on April 21st. A total of 730 exhibitors from 23 countries and regions participated in the exhibition. The exhibition area reached 81,000 square meters, which is 60% more than the previous expansion. The most recent scale. Although during the exhibition, the organizers took measures such as strengthening the ventilation of the exhibition hall, controlling the flow of visitors, and carrying out necessary disinfection to prevent the outbreak of atypical pneumonia, but due to the severe situation at that time, the auto show that was scheduled to end on April 27 was closed three days in advance. Now.

7. The production and sales of domestic automobiles both exceeded the 4 million mark, of which about 2 million were produced and sold.

In 2003, China’s auto industry continued to maintain rapid development. Except for individual models, most models had a relatively large increase, and both production and sales volume had exceeded the expectations of the beginning of the year. According to the data from the China Association of Automobile Manufacturers, 400,531,201 cars were produced in the first 11 months of 2003, an increase of 36.38% year-on-year, and 3,917,546 were sold, an increase of 32.20% year-on-year. According to the statistics of automobile companies (including some SUVs) in the automobile industry, in the first 11 months of 2003, 1964219 cars were produced and 1,907,633 cars were sold. The economic efficiency of the automotive industry has also maintained a relatively high growth rate. SAIC, FAW and Dongfeng have benefited from several major groups.

8. On November 25th, the China (Guangzhou) International Automobile Exhibition was grandly opened, ending the history of the absence of major international auto shows in southern China. The southern region of China, which has a vast geographic area and a large population, especially the entire Pearl River Delta region, has a developed economy and strong social purchasing power. The so-called "car shows" held in the past are all exhibitions of varying sizes. Under the three premise of huge market, complete venues and authoritative exhibitions, the first Guangzhou Motor Show was a startling one. According to statistics, 500,000 people visited the exhibition. As the most developed country in the automotive industry, German Chancellor Schroeder also visited the auto show.

9. In early December, the Toyota overbearing advertisement incident caused an uproar.

In early December 2003, some domestic magazines and newspapers respectively advertised the SUV products produced by Toyota Motor Corporation's joint venture in China. Due to the ads on the screen, the contents of the Chinese lion sculptor to Toyota overbearing and the Toyota Land Cruiser dragging the Chinese military vehicle greatly hurt the Chinese people's national sentiments. The newspaper issued three consecutive comments on this incident and conducted an objective and fair commentary. It has aroused the sympathy of netizens among readers, especially on the Internet.

10. On November 6th, the Chevrolet Trailblazers lowered the price by 60,000 yuan, setting the highest price reduction for domestic cars in 2003. However, it is even more of a concern than a substantial price reduction: By the end of November, the Shenyang Golden Cup GM Chevrolet Trailblazer had produced a “zero” for three consecutive months.

Inconsistent with the rapidly growing domestic SUV market demand, while other competitors—Hunan Changfeng Cheetah, Zhengzhou Nissan Paladin, Beijing Jeep Mitsubishi Pajero Speed ​​Running, and Jiangling Landwind have all increased greatly, they were once listed as Shenyang Golden City GM, which was once the first project in the SUV market, was in trouble. People have reason to question: What happened to Gold Cup General? Will the Gold Cup GM become the second "Guangzhou Peugeot"?

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