·The anti-monopoly storm triggered the "Domino effect"

Beginning last week, the most popular concern in the national automotive circle is the “anti-monopoly” investigation.
From the current point of view, Chrysler and Audi's price monopoly behavior is already a stern fact. Last night, there was news from the Internet: the amount of tickets for FAW-Volkswagen Audi and Hubei Audi dealers has been initially determined. Among them, FAW-Volkswagen Audi’s fine will reach 1.8 billion yuan, and the penalty for 11 dealers in Hubei The amount may also range from 6 million yuan to more than 50 million yuan.
At the same time, there are also reports that 12 Japanese companies will face penalties for price monopoly. According to the information released, the 12 Japanese companies are all auto parts suppliers.
From the various brands busy adjusting the price of the car, to the dealers because of the repair costs, and then to the punishment of the spare parts car companies, the automotive industry online companies have been affected, the anti-monopoly storm caused by the domino effect, let us See more secrets behind car prices.
The results of the survey gradually emerged from the price of surface parts and prices. Last week, the National Development and Reform Commission talked about Hubei Audi dealers and Audi factory representatives, and Audi’s price alliance in Hubei also surfaced.
According to the news, starting from January 1 this year, all Audi 4S stores in Wuhan will increase the after-sales price of vehicles by two to three times, and the insurance company will still make a loss according to the previous quotation. More than 400 Audi cars in the city, because of the lack of claims costs to pay for maintenance costs and "armpits." Audi's complaints made this thing public, and this typical price alliance also made Audi the first to suffer an antitrust investigation.
"It is certain that there must be penalties for Hubei Audi. This is certain. According to the procedure, after the interview, they should issue a notice of punishment to them. If they do not receive their objection to the punishment within three days, the next step is It is necessary to issue a price penalty notice to them." According to the relevant statement of the National Development and Reform Commission, Audi is likely to become the first car company to receive a ticket in this anti-monopoly investigation. The "high price" ticket that was exposed last night further strengthened this possibility.
What is quite surprising is that from the news released by the National Development and Reform Commission last week, this anti-monopoly investigation for the automotive industry involves not only the luxury brand of the big car, but also many auto parts companies. In addition to Chrysler, there are 12 auto parts companies in China in addition to Audi. According to official sources, the current investigation into the monopoly of parts and bearing prices of these 12 companies has been completed and will be punished according to law.
This is the continuous advancement of the anti-monopoly investigation, where the car companies are busy with the price cuts for mercy.
On August 7, after Mercedes-Benz and Audi, BMW, one of the luxury brands "Troika", also announced a price cut. According to the announcement issued by BMW China, starting from August 11, BMW further lowered the wholesale price of original parts and components, including more than 2,000 products including body, compressor and brake disc, with an average drop of 20%. In fact, this year, BMW has cut the wholesale price of more than 3,300 original parts and components by an average of 15%, while reducing the wholesale price of a number of flagship products.
Immediately after the announcement on the official website, GAC Toyota will reduce the price of some parts and components from August 18, but did not disclose the types of parts involved and the extent of the reduction. Guangqi Honda also issued an announcement for this purpose, which is called positive response to the NDRC's attention to related fields such as Guangqi Honda parts and components, and the price of some parts and components will be lowered from September 1. It is understood that the variety of spare parts involved in the price adjustment is likely to be close to 30,000.
Encourage the original parts to sell externally or will break the vertical monopoly of car companies. According to the current news, most car companies that have announced price cuts will focus on parts prices and maintenance costs. This also reflects from one side: the supply of spare parts and the pricing of working hours are the hardest hit by major auto companies.
We all know that the current car brands have “abducted” consumers with warranty periods without exception. According to the manufacturer's regulations, consumers want to enjoy the full benefits during the warranty period, they must go to the 4S shop for maintenance. As a result, most consumers can only swallow the price of expensive accessories and maintenance costs. The exhibition hall sells cars without making money, and the repair shop only makes money. This is also the way to survive the current 4S stores of many car brands.
If the current price cuts of these car companies are only a little bit of effort, then how to break the control of the auto parts for the auto parts has become the real top priority of the auto industry anti-monopoly.
In fact, as early as June this year, a document issued by the Ministry of Communications official website has revealed this clue.
On June 30th, the Ministry of Communications issued the “Guiding Opinions on Soliciting the Transformation and Upgrade of the Automobile Maintenance Industry to Improve Service Quality (Draft for Comment) on its official website, and publicly solicited opinions from the public. In Article 14 of the “Opinion Draft”, we saw the provisions for breaking the monopoly of maintenance parts channels, which mentioned that it is necessary to encourage the free circulation of auto repair parts, and encourage original parts manufacturers to provide original parts and auto parts to the aftermarket. Independent after-sales accessories with brand, trademark or logo; encourage authorized maintenance companies to resell and provide original parts to unauthorized repair companies; implement national laws and regulations to ensure that all maintenance companies have the right to use the same accessories to repair cars.
Through this regulation, we have seen a specific method to break the monopoly of auto repair parts: one is to encourage original parts companies to sell qualified parts to the independent after-sales market, which is a repair shop other than 4S shop. The second is to encourage the development of "homogeneous accessories", which is the same quality as the original accessories.
Through these two methods, consumers can enjoy qualified accessories outside the 4S store, and the 4S store has thus established a truly fair competitive relationship with the repair shop.
It is understood that as early as 2006, BMW began to try out the business of parts export. In the wake of the recent anti-monopoly storm, BMW once again proposed to encourage dealers to provide original accessories to independent repair shops, thus providing customers with more channels to repair vehicles. We can also judge from this that the practice of exporting such original parts may become an important way to solve the monopoly of auto parts.
■ News link Anti-monopoly experience of international auto market As the most severely sanctioned area for monopolistic behavior, the EU adopts the “open car sales form” for the monopoly of the industry exposed by auto brand stores. They redefined the model for adapting to the new industry environment, completely separating sales and maintenance, and reforming the car sales approach, allowing dealers to license multiple brands. In 2005, Europe introduced the "New Regulations on Automobile Sales and Services" to encourage specialized sales and maintenance, but no brand barriers.
The US approach is to foster dealerships with the help of associations. Since its inception in 1917, the American Automobile Dealers Association (NADA) has been striving for equal relationships between dealers and OEMs. It not only directly promotes the establishment of sound laws in the automotive industry, but also actively lobbying the government for support for dealers in the event of an energy crisis and economic crisis in the United States, and effectively guarantees the interests of dealers when there is a conflict between the interests of OEMs and distributors. . The "old car price guidebook" formulated by it has become the official authoritative price of the old car price, and has considerable reference value for the dealer to develop the old car business. With the development of the dealer group, they have already had the bargaining power with the OEMs, which has caused the automakers to lose their monopoly capital.
Japan has promoted market competition by allowing parallel imports of cars to break monopolies. Parallel imported cars refer to original genuine cars that have not been authorized by foreign auto companies and authorized or licensed by domestic distributors. In addition, Japan has a wide range of regulations on automobile sales, including the Handbook for Automobile Circulation and the Fair Competition Regulations for the Automotive Industry. Under the institutional framework, the profits of Japanese OEMs and independent sellers are kept within a reasonable range. The cooperation period lasts for several decades, which avoids vicious competition and guarantees the channel's loyalty to the brand.

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