The 13th Michelin Bibendou Challenge will be set up in Montreal next year

Recently, the Michelin Group announced that the 13th Michelin Bibden Challenge will be renamed "Michelin Expedition" and will be held on June 13-15, 2017 in Montreal, Canada. This is a global summit focused on sustainable transportation. The last session was held in Chengdu, China in 2014.

Since the release of the first green tire in 1992, Michelin has repeatedly reaffirmed the vision of sustainable and efficient transportation and hoped to more effectively improve the mobility of people and goods. At the COP21 meeting in November 2015, Michelin promised to reduce its tires' carbon footprint by 20% by 2030. In addition to the many measures taken by the company itself, Michelin also hopes to promote dialogue with other stakeholders and seek safe, convenient and reliable modes of transportation.

Michelin tires

In 2017, Michelin hopes to develop a new, even more open and dynamic environment, allowing large and small enterprises, start-up companies, research institutes and non-governmental organizations to provide us with sustainable transport solutions, especially in most of the world’s population. In the city where you live.

Driven by this vision, Michelin selected Montreal as its partner and host city for the next “Michelin Expedition”. This global sustainable transport summit will open a new transportation ecosystem to all government organizations and corporate organizations that are willing to participate. Michelin is leading the development of this new phase, and success will depend on all the parties that are united around this goal.

"'Michelin's development is not just a change of name, it is a call to action,'" said Jean-Dominique SENARD, president of the Michelin Group. "By working together, we can innovate, improve, and It is crucial to speculate on future modes of transportation.Montréal is a pioneer city for promoting sustainable transport and will soon be a unique platform for displaying prototypes and innovations in transportation-related technologies.Let us consider the originality of the researchers, The flexibility of entrepreneurs and the technical strength of large companies combine to make the transportation industry work together.I hope that through this global event, we can seek practical ideas to achieve sustainable transportation in the future and show them to Public and government agencies."

“Montreal is committed to achieving 30% reduction in its greenhouse gas emissions by 2020 compared to 1990, and has committed to concrete measures for the electrification of transportation. We have become a leader in sustainable and efficient transportation,” said Montreal. The mayor, Denis CODERRE, said, “The Michelin Bibiden Challenge is now renamed 'Michelin Pioneering', which is a global sustainable transport summit. Montreal can be the host city of 2017, It is an affirmation of our efforts to create a future society. At the same time, it also gives us the opportunity to demonstrate the innovative nature of this city and to communicate with global leaders in this field."

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