·South America has become China's largest auto export market

It was learned from the China Automobile Industry Association information conference that South America has become China's largest automobile export market. Last year, China exported 286,500 vehicles to the region, an increase of 18.9% year-on-year, accounting for 30% of China's total automobile exports.
Shi Jianhua, deputy secretary-general of China Association of Automobile Manufacturers, said at the press conference that China's auto export market is dominated by developing countries, mainly in South America, the Middle East and Eastern Europe. In 2013, four of China's top 10 exporters were in South America, with Chile (79,000), Peru (39,500), Colombia (37,500) and Uruguay (31,100).
Shi Jianhua said that Chinese auto companies such as Chery, Geely, Dongfeng, Futian and Jianghuai have entered the small car market in Latin America through export and assembly in the local area, and continue to expand the scale of automobile production and sales. Among them, Chery implemented a localization strategy to increase brand awareness by establishing a factory in Brazil and sponsoring the national football team in Chile to enter the World Cup; Lifan has established a production base with an annual output of 50,000 cars in Uruguay.
South America's Brazil is the world's fourth-largest auto market, with 3.767 million cars sold last year. At present, there are already many Chinese independent brands building assembly plants in Brazil. Chery's new plant in Jakarei, São Paulo, will be put into production in the near future. Beiqi Foton and Geely are planning to set up factories in Brazil. BYD is also considering investing in local factories. Production of electric buses, Jianghuai's new assembly plant in Brazil is scheduled to start production in 2015, when it will produce 100,000 vehicles per year, with a total investment of 600 million US dollars.
Shi Jianhua pointed out that the development of Chinese car companies in South America is large. The car ownership in South America is much lower than that of developed countries in Europe and America. The automobile market has great potential for development and is an important target market for Chinese automobile exports. China's automobiles are inexpensive and popular in the local area. However, Chinese autos face fierce competition from international giants such as GM, Ford and Toyota in the South American market, making it more difficult to open up the market. At the same time, due to the current weak economy in South American countries, Chinese car companies have also encountered problems such as exchange rate losses and financing difficulties, which directly affects car sales.

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