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On June 25-27, 2014, 34 media reporters from nine countries across the globe gathered in Shanghai to participate in global media events hosted by Shell, a world-renowned lubricant manufacturer and supplier. During the event, media friends visited Shell's latest Shanghai Lubricant R&D Center. This is the first time that the R&D center has been introduced to overseas media since its official launch at the end of March 2014. This will be a further step. It reinforced the image of Shell's technical expertise in the field of heavy-duty lubricants. Shanghai R&D Center is Shell's third global R&D center dedicated to lubricants and crude oil technology. The previously established R&D centers are located in Houston, USA and Hamburg, Germany. At present, the center's R&D work is progressing smoothly. The content covers a variety of product applications in the commercial vehicle industry, including heavy-duty diesel engine oils, transmission oils, and specialty lubricants and greases; brands include Shell Rimula and Shell Shell. Bei Li and Shell Gadua and so on.
Shell's newly-introduced R&D center will be settled in China because the Chinese market will play a crucial role in Shell's long-term development strategy. Therefore, Shell has made large-scale investment in the technology, facilities, and personnel of the R&D center; The R&D center will also enhance cooperation with original equipment manufacturers (OEMs) and jointly carry out technology research and development projects, aiming to provide better support and improvement for customers and OEM partners' technological innovation and new product development work. The services meet the growing market demand and help the development of China's commercial vehicle market.
Dr. Selda Gunsel, Vice President of Global Business Technology, Shell Lubricants Business, said: “The lubricant used in the heavy-duty transportation industry is Shell's rapidly growing and important business in the Asia Pacific region. Through in-depth communication with manufacturers of heavy-duty transport industry, we explore their in-depth needs. : For example, they want fleet vehicles to operate at full capacity under severe conditions, while still being able to operate efficiently; they require fuel and lubricants to help them reduce overall operating costs, reduce vehicle maintenance costs, and extend vehicle life, and Reach relevant industry standards.For Shell Lubricants, innovation is to meet customer needs and help them to improve business efficiency.In 2012, Shell Group invested close to US$1.3 billion in technology and a lot of time and resources. We listen to customer needs, analyze changing market conditions, and develop innovative thinking on the technologies we develop; this helps us predict future challenges in the energy sector for our customers and develop industry-leading products that bring our customers Tangible benefits."
James Shen, general manager of Shell Lubricants Business in Mainland China and Hong Kong, said: “We are also very confident in the Chinese market and we expect that China will surpass the United States in the near future and become the largest lubricant market in the world. To achieve this growth target Technology plays an important role in this, and I am also very proud to see Shell's contribution to promoting China's achievement of this goal, and has selected China as one of the three R&D centers in the world that focus exclusively on lubricants. As a leading international energy company investor in China, we will continue to work hard to provide high quality services to Chinese consumers."
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